Decorative triangles
Decorative triangles
By: Jason Cooper | February 5th, 2016

Why on Earth are videos so popular and why are they taking the online marketing world by storm? Surely you know it’s impossible to pick a single reason which would explain this phenomenon. Video is an appealing medium that saves prospective clients and customers from reading a brick load of text. It’s informative and provides …

By: Olivia Petrac | January 26th, 2016

A study conducted by researchers from Columbia University and California State University found that there is an advantage to dressing up for the workday. The way you dress for work has a significant impact on your thought process. More formal business attire led to more “big-picture” thinking while casual wear limited an employee’s cognitive processing. …

By: Jason Cooper | January 14th, 2016

The new year is upon us! Looking at 2015 in the rear view mirror it’s plain to see how much video marketing has grown. As a marketing tool video is no longer used to raise awareness only. Best marketers in the game use it to educate prospective clients and customers, boost conversion rates, enhance lead …