Decorative triangles
Decorative triangles
By: Olivia Petrac | November 4th, 2011

POV – Point of View videos are the rage with extreme sports enthusiasts.  Capturing the exhilaration of ski jumping, snowboarding, windsurfing and other adventure sports from the athlete’s perspective is a video thrill ride like no other.  Armchair viewers can almost feel the icy snow hitting their face as a extreme skier races headlong down a steep, rugged …

By: Olivia Petrac | October 19th, 2011

If your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups.  While adults in all age groups are actively using new technologies, the exposure to, and use of video by adults over 50 is still below that of other age demographics.  Because of this, …

By: Olivia Petrac | September 27th, 2011

Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and special offers.  Add in a short overview by the editor, a couple of social network links and an image or two and you have the basis for a solid company newsletter. Solid, but in today’s …