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Creating an effective business video

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Why you need business videos in your strategy

Cut through the noise with the simple solution built for smarter outreach. Stand out in the inbox, engage your audience, and increase conversions with business videos.

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Record with ease

Easy recording

Record personalized, one-off videos using your smartphone or webcam.

Instant upload

Upload existing materials like marketing videos to utilize all of your video assets.

Screen capture

Record your screen, your face, or both using Covideo’s Chrome extension.

Video library

Create a comprehensive library of video content you can use over and over.

webcam videos with dashboard in the background
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Customize your approach

share your video


Include customizable buttons that drive engagement and set clear next steps.

Video landing page

Opt for a custom-created landing page or select from our ready-to-use designs.


Add captions to ensure accessibility and reinforce your message.

Customizable player

Control of colors and design of your video player to fit your brand.

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Send from anywhere

Simple sending

Send your videos via email, text messaging or from your CRM.

Social sharing

Share videos on social media or send them via direct message.

Website overlay

Drive traffic to relevant sites by laying your video over the URL of your choice.

Compressed links

Send with confidence knowing your videos won’t get caught in spam filters.

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Track your success

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View notifications

Receive real-time notifications that alert you when your videos are viewed.

Detailed reporting

Gain powerful insights through analytics that track views, engagement, & clicks.

Admin reports

Leverage team reporting to drive adoption and see where you’re winning.

Record your first video in minutes.

Boost results instantly.


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Business Videos: What Are They and Why You Need Them

Video communication is a staple for any business. More than any other digital medium, video lets you connect fast and form more personal connections. From SaaS companies to healthcare, business videos can open your brand’s digital door when shared with potential customers. All companies should incorporate business videos in their new business ideas for the new year.

We can see the success of business videos in many high-profile companies. For example, some of the best business YouTube channels belong to organizations like TED, which generates hundreds of TED Talk videos that received thousands of views. Of course, these videos are professionally produced and edited by professionals. Nevertheless, you don’t need expensive equipment or hire professionals to create a quality business video. You can use an accessible video maker like iMovie or Movie Maker 10 for PCs to edit your videos, then host your videos on YouTube—all for free.

However, this process, while free, can still prove complicated. If you go down this route, you’ll have to juggle multiple applications to edit, host, and share videos with your target audience. For example, let’s say you’ve created a video for business marketing. You want to email it to a prospect, but the only way to email it is by pasting a hyperlink or plain URL into the body of your email. Not only does this look unprofessional, but you’ll also likely trigger spam filters in your recipient’s inbox. As such, professionals need a trustworthy business video maker that lets you record, edit, and share videos all in one app.

This article will examine one such app and illustrate why it is the perfect platform for business videos. We will also cover different types of business videos, why video is great for brand awareness, and how video can improve business communication. By the end of this article, you will be an expert in both the hows and whys of making and sharing business videos.

Best Business Videos

Regardless of your industry, videos can help you communicate a larger or more complicated topic to customers or prospects. They can also humanize your brand by giving a face to a brand name and letting you communicate body language and facial expressions. From small business to international corporations, every business should learn how to create the best business videos for their audience.

If you’re interested in creating a small business video that simply introduces yourself and your team, try going the DIY route. These videos can be recorded with a smartphone or laptop. They are usually relatively short and don’t require extensive editing. You can use these types of videos when creating YouTube videos for your business to introduce your team to potential customers. You can also create simple how-to videos and announcements for YouTube that require minimal editing.

Many businesses are also implementing video emails in their day-to-day communication. These videos can be screen recordings, video introductions, video business cards, thank-you videos, testimonial requests, or demos of your service/product. Likewise, these videos can be short and straightforward. The best business videos don’t need to be huge inspirational business videos; they just need to show that you care and provide relevant information to your recipients.

Marketing Videos for Business

Small business video marketing doesn’t have to be complicated or expensive. You can create marketing videos for your business to show off new products, appeal to prospects, and introduce your brand. Though some businesses have in-house videographers to help execute the perfect video, when video marketing for a small business, you may need to hire a freelance videographer or learn how to do it yourself through online courses or videos.

If hiring a professional isn’t in your budget, try thinking outside the box. You can use a screen recorder or video editing software to create a slideshow of your business and record your voice over the video. Boom! You’ve got yourself a DIY marketing video. This is perfect for small business videos, but if you need more video marketing ideas for small businesses, check out Covideo’s blog articles on video emails and video marketing.

Personalized Business Videos

So far, we’ve covered some of the more traditional use cases of business videos that are professionally produced and geared towards marketing. However, a new type of video content gaining popularity is personalized videos for customers, prospects, and colleagues. Talk These videos are highly personalized and recorded with a specific individual or audience in mind, often directly including their name in the video. These videos are shorter, but they are more raw and real. They are typically used in video email to replace a plain-text email, though you can also send such video messages via text, over social media, or through your CRM.

The easiest way to create videos online for personalized video email is with a platform like Covideo. Covideo lets you record videos from your computer or mobile device, then embed them directly into the body of an email or text message. Covideo is perfect for personalized video marketing for business, sales prospecting, and day-to-day communications for businesses. You can save time spent in business video conferencing by sending short video emails to communicate instead. Overall, personalized videos save you time while also providing a unique personal touch to communication lost over email or the phone.

Covideo: The Best Business Video Maker

Now that you know why you should use Covideo let’s talk about specifics. Covideo’s marketing video maker can create videos or screen recordings of any length on desktop or mobile. You can record your screen, webcam, or both! You can also record videos directly from Gmail, Chrome, or Outlook with Covideo’s integrations. Once you have finished recording, you can embed your video directly into an email, text, or CRM message. The video will preview in-message, though your recipient will have to click on the video to redirect to its landing page and watch it in full. Landing pages can be branded or overlay on your website. They can include clickable CTA buttons at the bottom of your video to guide viewers to the next step in their journey, whether that’s reading more information, scheduling an appointment, or sending a video in reply. Recipients can create a video online free of charge in reply to your original video!

From your Covideo dashboard, you can keep track of your video’s performance. You can see who watched your video when they watched it, how much of it they watched, and how many times they watched. All recorded videos are saved to your video library, accessed on both desktop and mobile with unlimited storage. You can upload videos recorded elsewhere as well. You can also edit your videos with annotations or add captions. Finally, you can share any video in your video library from your dashboard.

You can use Covideo’s video maker free online with a 7 day free trial. No credit card or payment information is required! Get started today and discover how video email can improve your business video marketing strategy.

Try It First with a Free Video Maker

The best business marketing and sales strategies include a variety of video content. As stated above, you can use business videos to market your YouTube channel, create DIY introductions to your business, and send personalized video messages to prospective customers. You can learn how to make a video for your business even if you don’t have a professional videographer through online classes, videos, or articles.

Several free business video makers are available that you can use, from pre-installed screen recorders on your device to online video editors. However, to create the best marketing videos for a wide audience, you need to invest in a professional business video maker. If you want to send personalized business videos to clients and prospects, you should sign up for Covideo. You can start using Covideo’s business video maker for free for 7 days. No credit card required! Contact us for a free demo or start your 7 day free trial today so you can take your business video marketing to the next level.


Easy to use. Hard to forget.

The perfect combo. Try today and see.


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