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The best car salesman tips to get customers

Dealerships are using video in their sales outreach to build trust from the start, keep buyers engaged, and sell more cars.

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Sell more cars with video messaging

It’s time to enhance the car buying experience with video – stand out from your competition, bring more buyers into your dealership, and increase car sales.

What is Covideo?

Covideo is the go-to video platform for dealerships used to easily record, send and track personalized video messages – from the initial lead follow up to car walkarounds and the final vehicle-sold “thank you.”

car video email in gmail

Build trust from the start

Don’t send the same generic lead response that other dealerships are sending. Beat out the competition and make a good first impression by responding to internet leads with a video email or text introducing yourself and your dealership. Or, record car walkarounds offering customers a 360 ̊ video of a particular vehicle, highlighting special features, color and condition.

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Keep buyers engaged

Eliminate no-shows by notifying your leads with personalized video email and let them know you’re looking forward to their upcoming appointment. Or, send a customized follow-up to “be-backs”, get them back in the door, and regain their business. Going the extra mile and providing excellent customer service builds customer confidence and your rapport.

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receiving a car video email
service department video landing page

Provide superior service

Eliminate the doubt surrounding service repairs. Use video to build trust and transparency with verified, recommended repairs. Offering excellent service will keep people coming back and generate customer referrals.

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Take Covideo for a test drive.

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Car Salesman Tips To Get Customers

For car salesmen looking for creative ways to sell more cars, it can be a painful road. Do you find yourself wondering how to sell more cars every month? Overcoming sales objects and trying to be a good car salesman doesn’t come without effort, which is why the most successful car salesmen are continually looking for tips to gain more customers. If you have been through all the online training that you can find, browsed through the automotive sales training material, it’s time to try something out-of-the-box.

Determining how to be a car salesman and how to get more customers doesn’t have to be difficult. You simply need to learn the skills necessary to connect with your audience on an increasingly digital car-buying journey. Let’s explore marketing tools for car salesmen and see how you can leverage these tips to supercharge your sales career. In this article, we’ll cover:

  • How to prospect for car sales
  • Tips to get more car sales leads
  • How to attract customers to your car dealership
  • Increasing car sales as a car salesman
  • How to sell more cars every month, month after month

If you’re a car salesman, you’ll benefit from a Covideo demo where you get a demonstration of Covideo’s video software. Even if you don’t need to learn how to be a car salesman, you can upgrade your prospecting process.


How To Prospect For Car Sales

Many prospects have a negative opinion of the automotive industry. Bad stereotypes abound, such as that sales professionals are only interested in boosting their commission instead of helping customers. You know the truth: your job is much more about becoming a professional advisor to your clients than simply trying to run up their bills with add-ons that aren’t needed. Creating a persona that offers a helpful and convenient way for prospects to learn more about the complicated world of cars requires stepping outside the world of text-based emails and phone calls and making a more personal connection with your prospects.

Providing your customers with a friendly, transparent experience starts with building a relationship. You know any old text email won’t do the trick. With video emails, you can present information in a more dynamic way, helping your customers feel special and encouraging them to engage more deeply with the process. With the user-friendly Covideo software, car sales professionals are able to humanize the auto selling process by recording a quick video introduction of both yourself and the vehicle that you are featuring.

For automotive internet sales best practices, we always recommend sending video introductions as soon as a lead comes in. This helps put a face to a name, which strengthens the ties between sales professionals and their prospects. In addition, it helps you build trust, stand out against the competition, and adds a touch of humanization and personalization to a somewhat intimidating process.


How To Get More Customers as a Car Salesman

Whether you are a first-time car salesman or a seasoned professional, you wonder how to get more customers. Selling today is a very personal interaction, and that is particularly true for large-ticket items such as automobiles. The most successful car salespeople have exceptional interpersonal skills, as well as the ability to overcome car sales objections in a way that prospects are willing to hear and accept.

A car salesman needs to be continually looking for ways to communicate their trustworthiness. This is why video-based tools such as Covideo are an important component of the selling process. When you incorporate personalized video into your car sales process, you indicate value and transparency to your prospects. It’s one of simplest ways for a car salesman to get more customers!

When car sales professionals take the time to provide a more individualized approach to selling they are more likely to get a prospect on the phone, in their dealership — and heading out the door with keys in hand!

Get more car salesman tips to get customers by scheduling a demo with one of our video prospecting experts.

Car Sales Tip: Use Video To Sell More Cars

Okay, you’re convinced that videos are the way to go if you want to close more car sales. But how can you get started? Fortunately, it’s easier than you might realize with Covideo. There are two key use-cases for video marketing at a car dealership: a training and communication tool for upper management and the one-on-one selling that can be accomplished by individual car sales professionals.

Start sending vehicle walkarounds today and see just how powerful personalized video is for your dealership. Try Covideo for free. Use Covideo to help your team of car salesmen, and teach new hires how to be a car salesman.

Upper Management: Boosting Sales Proficiency

Do you have superstar sales professionals that seem to have car sales objectives and responses templates in their head? While you don’t want to take your top salesperson off the lot to do a lot of training, you can leverage their insight and share it with others by recording a quick video! With Covideo, you can easily capture and broadly share information such as training videos, sales quotas, sales objections, handling examples, and more. Consider creating scenarios where your superstar sales pros act out a scene — clearly demonstrating the body language and messages that will help close the sale.

Car Sales Tip: Build Trust With Prospects

Just as sales tips can be taught on video by upper management, car sales professionals can leverage video to create a positive interaction in a short period of time. The dynamic nature of video email is made even more exciting by the ability for salespeople to quickly record a video right on the lot. No special equipment or fancy sound stage is required! Covideo allows car salespeople a key marketing tool without a huge investment of time. You can quickly create a video directly from your mobile phone! When you are attempting to outpace the competition, prospects opening their email to find a friendly and welcoming video that has been personalized for their needs are much more likely to give you a call than the dealer down the street who sent a simple text-based email.

If nothing else, personalized video messages show your prospects that you wanted to make part of your day about THEM. When you are able to share a custom video via email, you will surprise and delight warm leads from the internet — especially if you take the time to grab your smartphone and give prospects a quick tour of the vehicle they were interested in.

Car Sales Tip: Provide Automotive Sales Training for New Hires

The most important aspects of selling include body language, tone of voice, attitude and responses to common prospect requests. Auto sales training can help people who are struggling with these aspects. They can learn how to be a car salesman even with no experience. When you utilize Covideo to train new hires, you allow each individual to learn best practices for car selling from a seasoned professional, all without taking your top sales pro out of the selling field. Knowing that you can return to the advice repeatedly as your understanding of how to be a good car salesman creates a positive environment where sales professionals realize that their dealership is fully invested in helping them become a success.

With a simple video, top car sales professionals are able to help new salesmen overcome price objections, create a positive atmosphere or trust with their prospects, perform a needs assessment for car sales, and more. Each step that your new sales professionals take on their journey can be aided with video. You might even find that one-on-one mentoring is a way to bring new car salespeople up to speed with ideas and new selling techniques from sales professionals from sister dealerships or dealer partners.

Take Covideo for a test drive today and get more prospects into your dealership, walking out with keys in hand.

Car Salesman Tip: Integrate Video Into Your Car Selling Process

The team at Covideo is continually looking for ways to help boost sales productivity, reduce costs for training and offer a best-in-class customer experience for prospects. We have created a series of blog posts targeted specifically for car sales professionals to address common concerns. These include 4 Steps to Increase Your Sales and the Use of Video Email in the Automotive Industry. We even created a free eBook with templates that you can use to use add video to your selling process.

Start Selling More Cars At The Dealership Today

Seeing the value of video in your outreach efforts isn’t difficult. It makes sense that personal interactions with customers is needed to create a sense of familiarity with your brand. You can learn to overcome objections and create actionable, memorable emails that your prospects simply have to click with Covideo. There’s no need to take our word for it — you can get started immediately with zero obligation when you test-drive Covideo with our complimentary 7 day free trial. Make videos. Break down digital walls between you and your prospects. Share your best industry secrets. There are no limits to the way you can leverage Covideo to shorten the selling process and improve your close rates!

Contact us or start your 7 day free trial today! For more car salesman tips to get customers, you can sign up for a demo to learn about video prospecting.


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