Dave Anderson is a leading international speaker and author on personal and corporate performance improvement. After an extensive career in the automotive retail business, Dave began LearnToLead with the goal to help individuals and organizations reach their personal and corporate potential. He is an author of fourteen books, and host of the wildly popular podcast, …
Digital marketing trends are changing very quickly, and when talking about it in industries such as automotive, they’re more important than ever. Customers want more! It’s not just about selling a car; it’s about creating experiences. Is that customer thinking about coming back to your dealership? Are you his favorite salesperson? How much information he …
Continue reading “6 months to implement these automotive digital trends”
Today’s consumers are not only looking for value, but also to buy from someone they can trust. With so much competition around, dealerships have to find a way to deliver more than just the product or service. They have to see the big picture and stand out by offering a trust-based customer experience. There are …
Mike is the senior statesman of the Covideo Team, where he’s lead within the automotive department for nearly eight years. He brings more than 18 years of automotive retail experience. This makes him an invaluable resource for Covideo’s many users who are automotive salespersons. Mike coaches them on best practices to better engage their customers …
Continue reading “"Automotive salesperson has evolved into a professional advisor!"”
With more than 30 years of experience in IT, Sales and Tech Support and more than 12 years of experience in the automotive industry, Paul Huber is the perfect person to bring you his impression of Covideo. As a director of Technology at Nissan of Cool Springs, Paul had discovered Covideo year and a half …
Continue reading “"If a picture paints a thousand words, video paints a million!"”
According to an Autotrader study about the future automotive marketing trends, 88% of prospective buyers use the Internet for their research, searching content on which car would suit their needs most, the best deals available for their budget, reading customer reviews all to narrow down where they go to buy their next car and when. …
Continue reading “Future automotive marketing trends: What to expect?”
You cannot take care of your customers if you are not taking care of your employees. After all, they are the ones who are in constant contact with customers. In the automotive industry, employees are a crucial element in creating customer satisfaction, and if you are not sure about that statement, you are probably doing …
Continue reading “With internal communication to happier employees”
Every person that works in sales in automotive industry knows that once a customer has purchased a vehicle from them, their relationship is not over. It has actually just begun. Yet, only a few of them have a communication strategy that will turn their customers into long-term buyers. We know that what you do after …
Continue reading “Is the sales process over after the purchase?”
Kate Eltringham is the Vice President of Marketing in GWC Warranty, the best-in-class provider of vehicle service contracts through independent dealers in the US. She has been working there for five years and started using Covideo not long after she joined. Covideo usage internally Kate says that aside from the external communication, they also …
Back in February, I spoke at a Digital Dealer workshop in Chicago and was invited to do the same next month at the annual Digital Dealer conference in Orlando. As I reflect on my previous session in Chicago and look forward to sharing my expertise in video in Orlando, I wanted to address and resolve …
Continue reading “What's Keeping Dealerships From Using Video?”
Video in the automotive industry contains emotions and information. So, it’s no wonder people are now choosing it over any other form of advertising. With more than 230 million views, automotive branded videos are the 4th most viewed category worldwide. These numbers will only grow as most car dealerships keep investing in this type of …
Who are the people that call you by your first name? For most people, it is family and friends. Those are the ones who know us best and who we feel attached to because we are sharing our most important moments with them. So when somebody who doesn’t know you as good as your family …
Continue reading “Automotive: 4 steps to increase your sales”
As a born and raised Indiana native, J.R. White graduated from Ball State University in 2005 with a B.S. in Criminal Justice and Criminology. After college, J.R. got into the automotive business by chance. A friend talked him into joining the staff of a Toyota dealership in northwest Indiana. During that same time, J.R was …
You’re most likely familiar with the phrase “a picture is worth a thousand words”. Forrester Research by Dr. James McQuivey takes the phrase one step further by adding that a one-minute video is worth 1.8 million words. How much time would you spend on typing 1.8 million words? And even if you spend so much time …
Continue reading “Reasons for using video in your dealership”
I remember when I first started with Covideo in 2009. Back then, the idea of using video for personalized communication was still rather new. During that time, advanced technology was continuing to grow in the market and internet speeds began to improve drastically. Technology has changed In the world of technology, much has changed …
Today’s consumers are looking for value. To stand out, video email applications for dealership are a great way to do so. Here are 20 ways to re-charge your sales and build strong, long-lasting customer relationships.
