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Covideo Blog - Video Email News

In 2019, 72% of car buyers said they would visit dealerships more often if there was a better car buying process. People want to see the car in person and take it for a test drive, without being pressured to make a final decision on the spot. Therefore, in order to survive during the digital …

Potential buyers have access to unlimited information, and with that comes the ability to research and review a car before even stepping foot on a lot. Buyers are in control of their decision, and will shy away if they feel influenced by a pushy salesperson. That’s why the best salespeople treat their customers as friends, …

Times are change, and the art of sales is changed with it. Nowadays businesses and consumers want an experience that’s unique and personalized just for them. So, in a world of recommended content and account based marketing, what’s a sales rep to do? Well, here are our top personalization tips for 2020.  Stop spending money …

Hello world, Andrew with Covideo here. First, to preface: I am far from a well-versed writer and this is my first stint at blog writing–so bear with me. Second, I hope everyone is staying healthy, driven, and safe during these unprecedented times. While most of us have been practicing social distancing for a few weeks …

Getting customers to engage with emails is harder than it has been in the past. Everyone’s inbox is flooded with marketing emails and advertisements for the next big thing. Most people don’t even read more than 50% of the actual content of an email. With that being said, sales professionals in the auto industry must …

Last week, Covideo’s own Stephanie Singletary was a guest on Frank Lope’s podcast, Live With Lopes.  Frank is the #1 retail automotive sales strategist and marketing agent, a keynote speaker, conference MC, and author. When it comes to auto sales, Frank knows his stuff.  He and Stephanie talked through the top concerns (aka excuses) and myths …

Sales Development Representative(SDR):  For those that know what the role entails, you understand it isn’t the most glamorous job and requires a resilient attitude. For those who don’t know what the day-to-day role of an SDR looks like, I’ll keep it short and sweet – you are a prospector. Your day consists of making cold …

As the number of warnings to self-quarantine and distance yourself from others increases each day, individuals are relying on online resources to keep up with daily activities that can’t be done in person. For auto dealerships, it is more important than ever to find new, innovative ways to connect with buyers that don’t require a …

Guest Post by Stephaine Singletary, Account Exectutive at Covideo Previously, on the Covideo BLOG, Jeff McCracken wrote about the importance of organizing your video strategy to create a better experience for the customer. This week, I want to discuss WHY a video strategy is important in the automotive industry.  As a senior account executive at …

When choosing a vehicle, buyers’ must-have lists vary. Some buyers are concerned with having the top safety features, such as a dependable braking system, while others may not care about the features at all. Instead, they might be interested in purchasing a vehicle that falls within their budget. Regardless of the requirements for each individual …