Let’s face it, video era has arrived in all aspects of our personal and professional lives. Everywhere you look, starting from your smartphone, tablet or desktop view, the conclusion is always the same – the fastest and most effective way of delivering information is through the power of video. Starting from our very selves, everyone agrees that video is the pioneer of modern day communication. Video has found its place in many aspects of companies’ […]
Who are the people that call you by your first name? For most people, it is family and friends. Those are the ones who know us best and who we feel attached to because we are sharing our most important moments with them. So when somebody who doesn’t know you as good as your family and friends calls you by your name, you will probably feel appreciated and respected. This is why a good salesperson […]
J.R. White of Tom Wood Toyota in Indianapolis, IN took the time to tell us how he uses Covideo in his position.
Name: J.R. White
Company: Tom Wood Toyota
Position: Used Car Manager
Covideo user for: 2+ years
Frequency of use: Daily
As a born and raised Indiana native, J.R graduated from Ball State University in 2005 with a B.S. in Criminal Justice and Criminology. After college, J.R. got into the automotive business by chance. A friend talked […]
This is not a post about the importance of saying “thank you” in business (and life in general). Let’s go ahead and assume that you’re always following up to offer your appreciation after the close. What this IS about is getting the most out of that thank you message.
Sending a simple thank you or message of appreciation for someone’s business is fast, easy and sets up a perfect opportunity to ask for that customer’s referrals […]
One CEO is revolutionizing the way her company communicates internally – and she’s doing it with video. Julie Sweet – CEO of Accenture’s North American division – banned the use of memos (insert Office Space quote). Instead, employees are encouraged to utilize video – either live-streamed or taped. Here are some of the ways Sweet used to describe her team’s internal communication via video:
“…more authentic and less scripted.”
“…encourages real conversation and problem solving.”
Any of this […]
Ok, so if you read our blog post – Unsubscribe: A Must-Have for Mass Email Marketing – you’ve either added an unsubscribe/opt-out button to your emails or patted yourself on the back for already having it. Well done!
Now that we’ve talked about the possibility of a virtual breakup (aka the unsubscribe button), let’s talk about nurturing the relationship. Let’s assume we all know and understand that first and foremost quality content is key. But in […]
The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.”
If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the power of personalized video email, we acknowledge that sending out emails in mass certainly has its place. Email is one of […]
A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this:
Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March 2016)
So what does this mean? You better be paying closer attention to your precious emails and how they’re viewed via mobile. Here are some other stats to back-up […]