Did you know that approximately 91% of regular consumers check their email at least once a day? Email is the go-to tool for every person in the business world. In 2015, it was reported that the average number of emails sent and received per day was 205 billion. The same study showed that this number is only expected to grow, and could possibly reach 246 billion by the end of 2019. Even though email is […]
Not so long ago, email marketing was limited to platforms with text and images. Creating content had become even more interesting when the power of video was introduced to email marketing. It was a perfect way to engage your customers and provide them with everything they needed to know about you, your company and your products or services. How many of the marketers are actually incorporating video into their email marketing strategy? What can others […]
The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.”
If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the power of personalized video email, we acknowledge that sending out emails in mass certainly has its place. Email is one of […]
A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this:
Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March 2016)
So what does this mean? You better be paying closer attention to your precious emails and how they’re viewed via mobile. Here are some other stats to back-up […]
The new marketing tool
Have you heard about a new marketing tool, a medium that’s being used all over the internet? It’s uncanny, your email click-through rate could be increased by up to 300 percent and your unsubscribe rate could be reduced by 75 percent. By now you’re probably thinking that we’re talking about some pricey, heavy-hitter enterprise software system, but we’re not. It’s a medium you already use every day. The answer is short and […]
You’ve heard it already before: email is dead! Well, that’s wrong on so many levels. From a business standpoint, email still remains one of the best channels to communicate with your audience and experts continue working really hard to develop new marketing practices which can help you to utilize your emails in the best possible way. One of those practices is the email blast.
What is Email Blast?
For those of you that are not familiar with […]
Email Marketing is an essential piece of a company’s overall marketing strategy. In fact, according to eMarketer reports, 97% of all small businesses use email marketing. Even with the massive social media growth of the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined. But, all those users also mean increasingly crowded inboxes filled with marketing messages. So, getting people to open your email may be a difficult obstacle to overcome. How to improve email marketing open rates?
To begin the process of improving your open rates, put yourself in the recipient’s place. What kind of email marketing message would you open? […]
Email marketers rely on high delivery rates to get their message out and bring in sales. Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer. Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash.
Spam filters use a scoring system to determine deliverability. The higher the score, the less likely your email will make it to the inbox. […]