Decorative triangles
Decorative triangles

You’ve heard the expression “two heads are better than one.” This idea can be applied to marketing as well: two platforms are better than one. While email marketing holds the highest ROI out of any digital marketing strategy, it can be strengthened through the use of social media marketing. This post will present some of …

Did you know that approximately 91% of regular consumers check their email at least once a day? Email is the go-to tool for every person in the business world. In 2015, it was reported that the average number of emails sent and received per day was 205 billion. The same study showed that this number …

Not so long ago, email marketing was limited to platforms with text and images. Creating content had become even more interesting when the power of video was introduced to email marketing. It was a perfect way to engage your customers and provide them with everything they needed to know about you, your company and your …

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.” If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the …

A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this: Majority of emails opens from mobile. Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March 2016) …

The new marketing tool Have you heard about a new marketing tool, a medium that’s being used all over the internet? It’s uncanny, your email click-through rate could be increased by up to 300 percent and your unsubscribe rate could be reduced by 75 percent. By now you’re probably thinking that we’re talking about some …

You’ve heard it already before: email is dead! Well, that’s wrong on so many levels. From a business standpoint, email still remains one of the best channels to communicate with your audience and experts continue working really hard to develop new marketing practices which can help you to utilize your emails in the best possible …

Email Marketing is an essential piece of a company’s overall marketing strategy.  In fact, according to eMarketer reports, 97% of all small businesses use email marketing.  Even with the massive social media growth of the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined.  But, …

Email marketers rely on high delivery rates to get their message out and bring in sales.  Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer.  Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash. Spam filters use …

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