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If you own a business, it’s as bright as a day that the list of your customers is your lifeline. Your current ones keep you alive, but the new ones make your company grow and flourish. So, it’s logical to conclude that to fulfill your company vision – it’s vital to attract new customers. So, …

You’ve produced an awesome video that’s guaranteed to rake in tons of views and engagement. But how will people find your content? When they do find it, are you sure that everyone who wants to consume it will be able to? This is exactly where captions and transcripts come into play. It’s already a well-known …

If you’re an insurance agent who wants to modernize his (or hers) marketing strategy, this blog post will be your go-to solution. We’re bringing you some information and a couple of ideas to leverage the power of video marketing, which will help you boost your insurance business marketing strategy and get these hot leads.   …

It’s 2019, and if recruitment videos still aren’t part of your HR strategy, something has got to change. Cisco has predicted that 85% of all internet traffic will be made by online videos by 2020! That’s less than a year from now. So, if you want to stay on your potential candidates’ radar, you need …

Before we begin discussing why you should use personalized video in education, let’s explain the term “personalized learning.” Personalization in education determines a variety of learning activities, instructional methods, and academic-support strategies that need to meet the different learning needs, ambitions, or backgrounds of particular students. The current approach in schools is still the “one-size-fits-all.” …

For today’s digital generation, image is everything – particularly when it comes to communication. People don’t want to read through text all the time, they just want to interpret messages visually. It’s more appealing. Facebook, alone, averages more than 3 billion video views per day – over 65% of which happen on mobile devices. This …

Picture the situation: you’re drafting an email to your new client you barely know. Finally, you arrive at the end of the email, and you wish to sign off on that email accordingly. What will you use? The universal “Sincerely,” traditional “Kind regards” or maybe something a bit cheesy, such as “Talk to you later, …

Many brands use video in their marketing efforts, such as social media content plans and strategies. But, when it comes to the SEO strategy, people still opt for infographics and written content. In this Q&A with Filip Šinko Morandini, Covideo’s PPC, SEO, and Digital Marketing Specialist, we’ll discuss what video SEO is, how video affects …

Wise marketers know that the most persuasive and credible messages don’t come from sales reps or email campaigns. They come from satisfied customers. Just because you believe that your business offers the best services and products on the market, doesn’t mean that you are the most credible source of information. However, when a message about …

If you are on the mission to wow your existing or potential prospects, clients and partners, changing the way you send your emails should be the first battle to win. Using personalization tools, such as personalized video, should serve you as your primary instruments.   1.  Model a customer persona A customer persona allows you …

Camera confidence doesn’t always come naturally. Yes, some people are born confident, but the others need to practice a bit more to get camera confident and to sweep everyone off their feet with their video communication game. Today we’re going to teach you how to establish strong camera confidence and hand out some practical tips …

The job market is incredibly competitive, and making your resume stand out above the rest is an extremely challenging task. While cover letters and printed resumes are still widely used, video resumes have been advancing into the job market. A video resume, if done tactfully, could be your golden ticket to landing your dream job. …

1. The benefits of using video in social media marketing are abundant Attention You can seize your consumer’s attention with a video a lot easier than by using words and images only. Catching someone’s concentration with a 2-minute of reading text is much harder than it is with video. The growth of that same attention is …

There’s no denying the appeal of video. When I’m doing research for a home project, planning a purchase or trying to teach myself how to play a new board game, I prefer to watch an engaging video rather than read through text or scan images. Not surprisingly, many job seekers have the same preference as …

If you want to build a firm relationship with your customers, clients, and partners, you’ll want to express your gratitude more often than you usually do. Still, life sometimes gets in the way and makes you unable to shake that hand, give that hug or even to send a “thank you” card. That’s when creating …

Using Covideo for school is cool!   Did you know that some school districts are using Covideo to catch up with students, applaud their efforts, or even give them homework, all while explaining the focus points and final goals? Also,  warm and sincere feedback and performance reviews are more than an admirable way to connect with …

Financial advisory is boring. Some would say it’s as painful as watching paint dry. BUT, being financially literate is more important than ever before! Think about it for a second. The need to make logical financial decisions is all around us. From simple tasks like grocery shopping within your budget to calculating the percentage of …

The new year bring us new possibilities to explore the use of video marketing and its integration into our daily modus operandi. Your customers and clients probably have a smartphone stuck to their hand. This means they are absorbing an extensive range of content every day. Video content is now slowly but surely taking over because …

2019 has arrived and is ready to gift us with another exciting trip around the Sun! We want to look back on everything we’ve worked on and accomplished in 2018, so today we’re bringing you our 5 best blog posts from last year! The principal purpose of writing our blog is to assist you in …

Did you know that one in five emails now ends up in the spam folder? According to a study done by ReturnPath, the global inbox placement rate has dropped to 79%.   What does this mean for you?   25% of your email efforts are going to waste!   The ocean of email deliverability can …

With holidays taking over, it’s time to jump on the jolly wagon, so we’ve gathered some Christmas video ideas, which will help you make the most out of this holiday season! If you are looking for a proper way to spread Christmas cheer and to wish all the best to your clients, customers, colleagues, friends …

Read about all the things you need to take care of when recording and sending video!   Let’s say you’ve decided to start using personalized video in your professional or personal life.   We all know that video killed the radio star because of its benefits: It’s cool, intimate and captivating and it leads to …

The quest to effectively get your messages across clearly is never-ending. Closing the deal, connecting with loyal clients, or trying to make a great first impression requires impeccable communication. In today’s fast-paced and cut-to-the-chase world, people want their information quickly. The most compelling way to do this? Video.   The way we are consuming content …

We are excited to announce that Covideo will be one of the sponsors of the 14th Annual Kain Automotive Clients & Friends Digital Success Workshop. The event will take place from November 13th to the 15th in Lexington, Kentucky. In order to give guests an intimate and exclusive experience, the Kain Automotive Workshop will be …

As 2018 draws to an end, the landscape of video marketing already seems quite exciting.   After the rapid adoption and massive popularity of styles like whiteboard animation and explainer videos – now staples of the industry, – using video as an essential piece of marketing strategies has become a no-brainer for companies wanting to …

These days, humans have an attention span that’s shorter than that of a goldfish. It makes sense, then, that social media dominates the marketing world these days, because it’s all about instant gratification. Users want their content, news updates, and latest trends delivered in the blink of an eye. That’s why it’s more important than …

Did you know that by 2021, video will make up a whopping 82% of internet traffic? If you want a slice of that, you’ll need to start incorporating videos into your content marketing strategy ASAP.   Info-packed and engaging videos are a great way to get the word out about your brand. Luckily, the recording …

You could have the best product or service in the market that’s bound to change the world, but guess what — if it’s not on Instagram, it might as well not exist. With the said photo-sharing app amassing over a billion monthly users (that’s 1/7 of the world’s population), and 80% of those following a …

    Just a few years ago, holding the camera vertically and recording vertical videos was unusual. The way viewers were consuming vertical videos (with black bars on either side of the video and a narrow viewing angle) created a general assumption that these videos were not pleasant for the audience.   Video consumption trends …

If you run a small business, you’re aware of how much effort you have to put in achieving your marketing goals. It’s not easy to stand out in a market that’s flooded with companies which are doing the same or similar business. All you want is to stand out a bit more, but you may …

You’ve heard the expression “two heads are better than one.” This idea can be applied to marketing as well: two platforms are better than one. While email marketing holds the highest ROI out of any digital marketing strategy, it can be strengthened through the use of social media marketing.   This post will present some …

INBOUND 2018 is an international event hosted by Hubspot. This year, it will be held September 4 – 7 in Boston and will welcome over 20,000 attendees from more than 100 countries who will visit the event to learn, get inspired and grow better together. We’re excited to be a part of this year’s INBOUND …

Let’s all just confess to the guilty truth. Most of us prefer to consume information by watching a video, rather than reading a blog. Even while reading this, you might begin to think that you would have preferred for this information to have been conveyed to you in video form. It’s just easier, and we …

You are probably familiar with the quote: “If you don’t take care of your customers, your competitors will…”   Not to mention that your customers are the ones on which your success depends. No matter what industry you come from or what you sell, your customers are here to give you a direction for your business …

Every company has its culture.   Actually, every group of people probably has its culture. We can define it as values, practices, and beliefs shared by members of these groups. In the business world, company culture is something that its employees have in common and are eager to share it with those who care. Company …

Allan Knight is a former Zen Monk turned Communication Coach. He has infused 30 years of Eastern philosophical wisdom into a simple 9 step formula to achieve greater personal and business success rapidly. Also, Allan is a passionate Covideo user. We had a little chat with him and found out what he loves about video communication. …

Skylar Stigall joined the Covideo team in May of 2017 after a stint in the real estate world. She’s a 2016 graduate of Ball State University where she majored in Communications Studies. Skylar loves that her role as an Account Manager allows her to build relationships with many people and help them utilize Covideo to …

Whenever we are talking about communication, the goal is effective communication. It is the set stone of any business success. However, everything starts with internal communication. In the long run, if your internal communication is not sufficient, all the bricks will easily fall apart.   Whether it is external or internal communication, there is no …

How many people are sending emails every day? Probably everyone. How many of them are sending personalized VIDEO emails? Not everyone. Even though video content is almost everywhere, people still prefer watching a video over recording it. There could be many reasons why people are still hesitant about video usage. In this blog, we’ll name …

Do all viral videos spontaneously end up going viral? The answer is NO.    Anyone can create a viral video with the right approach. Many company and user-generated videos are uploaded on different social media sites and thanks to their options of sharing, this is where they gain their success. But before you decide to …

In the world of digital marketing, things are constantly changing. New trends arise daily, and if you want to stay ahead of the curve, you must adapt.   We’ve compiled a list of 5 digital marketing trends you should know about and implement into your strategy in 2018.   1. 2018 is the year of …

Nowadays, content marketing got a new meaning. While the written form was valuable before, today the spotlight is on the video content. No matter the generation or the nation, the video is the star. By 2021, 81% of customer Internet traffic will be video, according to Cisco study.   Maybe you already knew that. There …

Apart from the obvious facts that we know about the differences between text and video content, there are still some things we are not fully aware of. Many still doubt in the power of video, but the numbers and statistics could easily define this video vs. text complexity. According to IdeaRocket, the average user watches …

When you hear the term “content marketing”, most of you will imagine content in written form. Today, people are drifting away from written content and moving towards video content. To get you started with video content marketing, we bring you 8 video types you can use to increase your target market engagement.   Video Emails …

Did you know that approximately 91% of regular consumers check their email at least once a day? Email is the go-to tool for every person in the business world. In 2015, it was reported that the average number of emails sent and received per day was 205 billion. The same study showed that this number …

More than 2,000 visitors from 76 countries participated in the biggest European WordPress conference – WordCamp Europe. The conference was held in Belgrade, Serbia on June 14-16 2018. One of the participants was Covideo’s Web Designer Goran Gluhak. It’s an annual event that aims to create and strengthen connections between the growing local European WordPress …

Social networks are your brand’s window to the world. With Instagram taking Facebook’s center stage, its value in your social media strategy has rocketed. According to Statista, the number of Instagram users in April 2018 was 813 million. If you had any doubts about having or not having an Instagram profile for your business, this …

So, you’re hyped about the video. You see the value and you’re excited about the impact it’s going to make on your business. Awesome! Then it comes time to record… All of a sudden you can think of about 100 reasons as to why video isn’t really that great after all. Yes, you are not …

Not so long ago, email marketing was limited to platforms with text and images.   Creating content had become even more interesting when the power of video was introduced to email marketing. It was a perfect way to engage your customers and provide them with everything they needed to know about you, your company and …

With the rise of video popularity, each company is trying to include video into its business. To achieve the best results, the video has to have its own video marketing strategy that will be incorporated into your marketing or sales strategy.   That is why we bring you 5 steps of a marketing strategy.    …

  Ah, the elevator pitch. The term alone leaves most of us in a cold sweat, searching for excuses to bail. We fumble about, using meaningless buzz words and industry-specific phrases that aren’t universally understood.   I’ve met marketers, sales directors, even CEOs who cannot succinctly explain what their company/product is. And it’s no wonder… …

In partnership with Internet Sales 20 Group, Covideo is excited to sponsor “King of the Ring” competition at the upcoming conference in Miami. Not to mention that the winner will receive a $1000 prize and a championship belt. We encourage everyone to participate! So, show us how you can rebuttal against some of the hardest …

  The world without a smartphone? If you wish to know how important is a smartphone in today’s world, just ask a simple question in the streets: What’s the time? How many people would check their watch instead of their phone?   To help you answer this question, there will be 2.5 billion smartphones in …

While Gmail is still the number one email service for most users, it’s rival Outlook is seriously climbing it’s way up.   From the business point of view, Office 365 is the right choice to keep their organizations productive and satisfied due to a few flaws in Gmail. Whether you are a Gmail or Outlook …

We can say that the world of video marketing is constantly evolving, especially with the rise of social media videos. A few years ago, companies were still skeptical about their presence on social media, whereas now it would be hard to imagine marketing without it. Companies are now allowed to improve their brand awareness, create …

Today, email is one of the most widely used forms of business communication.   Unfortunately, we are all aware that it is not the best one. How many times have you sent an email and realized that your recipient didn’t really understand your message? Or how many times have you sent an email and never …

  How often do you say “Thank you”?   We are not talking about the robotic “thank you” but the real sincere one that shows people the appreciation for their acts. People love to feel appreciated. People love to see other people care about the efforts they put. Start with yourself, is there a difference …

  Testimonials are more important than you think.   Today advertisements seek our attention and distract us wherever we look. With new rivals appearing in each industry, attracting customers and gaining their trust is becoming a challenge. Companies are expected to find new ways to reach the hearts of potential customers with new personalized and unique …

If you are looking into new ways on how to get more customers or promote your business, LinkedIn videos are here to help. With video being one of it’s latest additions, it’s up to you to take this opportunity and create content that will intrigue your connections. Using video content itself is not reinventing the …

What is the most powerful tool used in online marketing? No doubt, it was and still is the newsletter, and with video in newsletters, it’s only getting more powerful. It provides a more casual approach to sales by inserting articles and industry updates or even pieces of advice, special offers and many more. There is …

Getting to the inbox entails more than just hitting the send button.   In the sea of irrelevant information and emails, spam filters are in place for a reason – to provide the best possible inbox experience for mailbox users. That’s why when you send an email, it has two walls to cross to come …

  Every company wants to capture its website visitor’s attention right away and there is no better way to do so than with video. It is known that the popularity of video is growing rapidly, appearing on most company websites lately. Video has the power to display and demonstrate better than any other marketing tool …

The best way to describe TalentLyft is as a software that helps companies of all sizes optimize their talent acquisition strategies. It helps HR professionals streamline their hiring efforts, find, attract and hire talented people to fill their job openings.    We had a talk with TalentLyft’s Head of Marketing Kristina Martić who is informed …

Gregg Blanchard started his Allstate Agency in 2007, achieved Rookie of the year status and has qualified for Circle of Champions for Allstate Insurance 9 years running. Before starting his insurance agency, he was the owner of a highly successful Real Estate franchise in South Florida. He has been a passionate Covideo user for two …

  Personalization, personalization, personalization… are you slowly getting tired of hearing this word used in describing marketing and sales approaches?   But even though we hear it that often, marketers still got a point – personalization is a well-known strategy to sales success. And what better way to personalize your sales approach than with video? …

Insurance professionals rely on strong relationships to not only maintain but build their client base. The best way to keep relationships strong is with regular communication, but relying on expensive mailings or lengthy phone conversations is neither cost nor time-effective. On the other hand, insurance videos offer a time-saving and economical way to personally reach …

Do you know how people perceive your company?   Are you promoting an image that really matches your company’s culture?   If not, it’s time to make some changes.   Your company culture matters more than you think because customers and potential employees are paying attention. If you are looking for new talent, be aware …

Theodore Roosevelt once said: “The only man who never makes mistakes is the man who never does anything.”   Every company is a reflection of its employees.   Our mistakes are what makes us human and what make us unique, but is it the same with a company? The root of the fear of making …

  How many times have you opened your mailbox to find a neverending list of unread emails waiting for you? This is an issue everyone in the business world deals with, and if you want to be successful, most of these emails are a good sign for your business. But then again, if you are …

Do you still feel hesitant when it comes to recording videos even though you have no doubt it will make your business more marketable and increase its overall success? No worries, if you are looking for some tips that will make you shine in front of the camera, we have you back.   Keep scrolling down …

In today’s digital world, your clients want to feel special. They are receiving personalized emails from everyone. Why should the insurance industry be any different? According to Accenture, 88% of insurance clients demand more personalization from providers. These clients are looking for personalized offers, messages, pricing, and recommendations from their auto, home or life insurance …

Nobody can deny that written communication is slowly witnessing its largest competitor – video. People are too busy to type emails or regularly communicate through text. And why would they? Today, there are video platforms that enable them to do the same, but much faster and more effectively. Particularly, when it comes to the hiring …

Let’s face it, video era has arrived in all aspects of our personal and professional lives. Everywhere you look, starting from your smartphone, tablet or desktop view,  the conclusion is always the same – the fastest and most effective way of delivering information is through the power of video. Starting from our very selves, everyone …

  To be a top insurance professional, you constantly have to be in line with changes in your industry. You have to educate and adjust continuously to improve and beat the competition. Attending various seminars, conferences and workshops are great, but is this shaping the professionals that your company requires? Since every company is unique, …

Once a professional American football player, J.J. Birden is now a health & wellness coach, keynote motivational speaker and bestselling author that helps people improve their lifestyle. We are proud to say that he has been a passionate video email user for over 8 years.   For him, Covideo represents the number one business tool when …

Searching for a new job can be a very stressful experience, but don’t think for a second that this process is easy for the ones who are on the other side of the table – recruiters. Whether you are working in a recruitment agency or a company’s HR department, finding the right candidate is sometimes …

In the era of video communication, it’s not enough just to use video as a communication tool. The secret to competitive advantage is in the way you utilize video as your communication tool or even better – the way you utilize a video platform. A valid video communication platform will give you everything you need …

  It’s a known fact that people are skeptical or scared of the unknown. It’s so easy to make up excuses for video after all the myths we have heard. Luckily, technology has changed so much in the last 5 years. Just in the last year, the popularity of video content has increased by 80% …

Today, the millennials are the white whale for many recruiters. Everyone is after them, but many are having trouble figuring out how to recruit them. To make it easier for you, we bring you “The recipe for recruiting millennials” that will highlight the main points you should focus on when recruiting millennials.   Let’s get …

  Numbers show that there are 47,500 life coaches around the globe and 16,000 of them are located in North America. With hundreds of training opportunities available for them, it is expected that these numbers will only be higher in the future. So, we can say that the profession of a life coach holds a …

This is for the people that are just getting started with using video as a communication tool. There seems to be a common initial obstacle among them! As they start recording, they have a feeling they have to record the perfect video that has TV quality production. Focus on progress People want to wait until …

There is no doubt that video is the future of content and online marketing. Yes, video is your new reality! Its power can best be shown by the fact that there is more video content reaching audiences every 30 days than the major US TV networks have created in 30 years. It’s not a surprise …

While most employees find the job hunting process intimidating, they are far from imagining that recruiters have it easy. Employers want the best and high-quality talent for their buck, but how to attract them? There is a great chance that your competition has similar goals when it comes to hiring new staff. Even the birds …

Communication is everything. For consultants, communication is the air they breathe and the dreams they chase in their career. They are aware there is no good consultant without good communication skills. This is why they are going to invest their time and money to become better at it, knowing that excellence in communication leads to …

Stop chasing dead-end leads and missing out on your most qualified ones. Instead, use your time wisely by tracking your success and making better-informed decisions. With Covideo real-time analytics, find out how many times the video message has been viewed, which parts of the video were a success and how many exit links were clicked …

Sharing and sending your Covideos can be done in multiple ways. Our software gives you the freedom to choose between options that suit your habits best. After you have recorded your video, here are the ways you can share it:   Send your video from your desktop recorder Sending can be done directly from your Covideo …

There are many options on how to record with Covideo. It really depends on what you prefer and what’s most convenient for you at the moment. Everyone has different preferences – some prefer recording with their phone, professional camera, and others with an integrated PC camera or webcam. You can even choose to upload an …

Did you know that personalized videos can really contribute to your sales and marketing strategy?   Moreover, recording personalized videos give you the chance to stand out and connect with your customers on another level.   But, the recipe for a good personalized video needs just a few ingredients.   They are a webcam, good …

In a recent article by Forbes Magazine, Rashid stated: “video is for everyone,” and I personally could not agree more. Over the years, video technology has been thriving throughout the world. No matter what business endeavor you are in, video marketing is for you! In every business, it is important to build trust and relationships with …

One CEO is revolutionizing the way her company communicates internally – and she’s eliminating the memo in favor of video. Julie Sweet, CEO of Accenture’s North American division, banned the use of memos. Instead, employees are encouraged to utilize video – either live-streamed or taped. Consequently, here are some of the ways Sweet is describing …

Don’t we all want to know how to avoid misinterpretation, especially with email communication? How to ensure your recipients understand the message you previously sent them? Check out our video and read the article to find out our secret. When you send an email you leave a lot up to misinterpretation because a text is …

Covideo sits down with superstar Covideo user, Greg Gale, to discuss how he uses video email as a loan officer and trainer with The CORE.   Name: Greg Gale Company: The Gale Team – NOVA Home Loans Covideo user for: 2+ years Frequency of use: Daily Primarily uses Covideo for: Putting a face to a …

Mortgage rates have officially increased, making competition among lenders even more fierce in an industry where there is already little differentiation between what is offered. Taking extra measures to stand out and provide superior customer service is more important now than ever.  Luckily, now there are many video email applications in the mortgage industry available. …

Ah, effective communication. A recent article from DigitalDealer.com encourages auto dealers to use video to communicate their “why” – and we couldn’t agree more. The article sites this impressive stat: “People remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear.” Perhaps this is because video …

Ok, so if you read our blog post – Unsubscribe: A Must-Have for Mass Email Marketing – you’ve either added an unsubscribe/opt-out button to your emails or patted yourself on the back for already having it. Well done! How to nurture relationships? Now let’s put aside all the talk about email unsubscribe rates. After we’ve …

Creating great video used to be available to a select few aka big brands with big marketing budgets. The ability to create good video required an expensive process handled by “professionals.” The balance of power has shifted. Now everyone with a smartphone can walk around with an HD camera right in their pocket. Not to …

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.” If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the …

The data has proven that video is the optimal tool for marketing and sales lead generation for your business. But if you’re looking for some numbers to quell any remaining doubts, here are some key highlights from a report by Vidyard and Ascend2 based on feedback from marketers who have successfully incorporated video in their …

A recently-updated blog post entitled The Ultimate Mobile Email Stats from EmailMonday.com is a wealth of statistical knowledge for those of us in the email marketing game. One of the most important being this: Majority of emails opens from mobile.   Mobile represents 55% of all email opens, webmail 26%, desktop 19% – Litmus ”Email Analytics” (March …

We don’t wanna preach to the choir, beat a dead horse, or perform any other ridiculous and unnecessary activity, but a recent article from Business 2 Community reiterates a lot of points that we at Covideo have been screaming for years. The article makes predictions about video marketing trends in 2017. That alone is telling. …

We’ve completely revamped the look of our email body to include a Video Snapshot Email Icon. Find out how to attract viewers with video snapshots! Email recipients are drawn to video snapshots and studies have shown click-to-open rates increase significantly when video images are used.  All CoVideo customers can access Video Snapshot Email Icons simply by downloading the new Desktop Recorder Version 7.1. If …

The obvious benefits of a great marketing strategy are increased sales.  However, it’s the not-so-obvious benefits that can mean real, lasting success for a business.  Obviously, video email provides key marketing benefits that improve not only your profits but your image as well.   1)  That Polished Look. Your emails have a more professional appearance when using video.  In fact, …

Over the past several years video has become commonplace on social media, entertainment and news websites as an information source. Indeed, we can say that video is a communication standard. Nearly everything from standup comedy to meetings of international leaders is available for viewing somewhere on the internet. Over 300 video sharing websites like YouTube, …

You don’t want your business to be left out in the cold, right? Then it’s time to stop ignoring video marketing. The rise of video content has been one of the biggest shifts in technology in the last couple of years. We’re not talking about commercial videos only, with the help of smartphones everyone can …

Today’s world is fast-paced. For that reason, many consumers are jumping ship from traditional marketing and would prefer a short video rather than a long article to describe a product, service, or concept. According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words to a consumer when it …

Being a part of a small business certainly has its ups and downs. You are a valued team member, your input is critical and your presence is definitely noticed. But what if your company is moving locations, there is inclement weather, or even worse, you come down with the flu?   “Working from home” used …

Trends come and they go but video marketing is here to stay! All those so-called experts that are claiming that this is just a trend passing by are wrong because we’re talking about a tool that can help you connect with your prospective clients or customers like no other. Creating videos for your business is …

More and more dealerships are finding the internet, and specifically video mail, an effective way to reach customers and drive sales.  The September issue of Auto Dealer Monthly.com highlights one such dealership, Acton Toyota of Littleton, Mass.  Their internet department is innovative and courageous, yet deliberate and thoughtful in crafting a marketing plan.  In the following excerpt from that …

In previous blog posts, we’ve discussed the importance of creating enduring (or reusable) videos to decrease workload and increase productivity.  Examples of enduring videos include: introductions, thank you messages, product overviews, testimonials, FAQ’s, service benefits, industry news, inspirational messages, etc.  These videos can be cut once, then sent out again and again at a moment’s notice.  This reusability allows businesses …

Generation Y, better known as millennials, is an interesting customer demographic. They are born between 1980 and 2000 and have a huge impact on the markets of today. Yes, they can be considered as pretty potent potential customers and clients for any type and kind of business. Maybe you were wondering what is the best …

The world of marketing has been turned upside down.  Traditional ‘sales pitch’ style commercials, online banners, magazine ads and mailers, are easily discarded or ignored by today’s savvy consumers. Realizing the climate shift, marketers are turning to content marketing to attract customers. The concept of content marketing is to provide an ongoing stream of valuable …

You want to stand out from the rest, a better connection with your prospective audience and communicate on a whole new level? You probably think that you need slick marketing skills but achieving those goals is now easier than ever. Day in, day out we are being bombarded with a seemingly endless stream of images …

Our Facebook ‘8 Days of Holiday Giveaways’ Contest ended on Dec. 24th and we’re happy to announce the 8 lucky daily winners!   Day 1 – Free Email Icon:  Carl Norloff Day 2 – Elf Template:  Jerry Wright Day 3 – $20 Off a Single Graphic Order:  Jerry Wright Day 4 – $25 Off Your …

Mortgage rates have officially increased, making competition among lenders even more fierce in an industry where there is already little differentiation between what is offered.   Taking extra measures to stand out and provide superior customer service is more important now than ever. Enter video email. Video email has the ability to improve name recognition, prospect-to-sale conversions, and …

We’ve upgraded the Live Conference and Live Presentation attendee reports.  You can now view a summary of all attendees and a breakdown of attendees by date. This added feature is particularly helpful to those who use the same meeting ID on a recurring basis.  And, for the first time, Present Now users can distinguish between attendees of the …

Want your videos to be used for more than video email?  We figured you might.  That’s why every video stored in your account has a blue P/L button to the right of it.  What does P/L mean?  It stands for Post Links.  Post Links allow you to create hyperlinks in emails, web browsers and websites, …

The world of marketing has a new rising star that’s been shining very bright in the last couple of years. Yes, we’re talking about video marketing! Thanks to its rapid rise to fame and the uncanny social integration, along with the incredible results, video has secured its place in the marketing plans of all the …

So, you want to get started using video in your daily communication efforts, such as through video email or social media video. You are familiar with the attention video content has, and you want to find our place under that sun. After all, fresh statistics from Wyzowl say that 87% of business now uses video …

I remember when I first started with Covideo in 2009. Back then, the idea of using video for personalized communication was still rather new. During that time, advanced technology was continuing to grow in the market and internet speeds began to improve drastically. In the world of technology, much has changed over the past eight …

If you’re thinking of switching from cubicles to an open office in the hopes of boosting productivity, you may want to conduct a bit more research on your company. By studying workflow, you will be able to view the habits of your company and justify future office changes. Jay Simons president of Atlassian, a software …

Adding videos to your social media marketing mix can be a true blessing if you keep a few tips in mind. Today we’ll talk about the basic questions and ideas that can help you create great videos that will engage your social media followers.   What video type should I use? Social media allows you …

Why on Earth are videos so popular and why are they taking the online marketing world by storm? Surely you know it’s impossible to pick a single reason which would explain this phenomenon. Video is an appealing medium that saves prospective clients and customers from reading a brick load of text. It’s informative and provides …

A study conducted by researchers from Columbia University and California State University found that there is an advantage to dressing up for the workday. The way you dress for work has a significant impact on your thought process. More formal business attire led to more “big-picture” thinking while casual wear limited an employee’s cognitive processing. …

The new year is upon us! Looking at 2015 in the rear view mirror it’s plain to see how much video marketing has grown. As a marketing tool video is no longer used to raise awareness only. Best marketers in the game use it to educate prospective clients and customers, boost conversion rates, enhance lead …

Now that you have decided to try out video marketing, the next step is figuring out what kind of videos or video marketing content you can use. Below are some examples we put together to help give you a kickstart: Provide a news roundup: When your company has been hustling around, there is definitely a …

When you think about it’s easy to see how online marketing has become a ferocious jungle in the last couple of years. Videos have taken the spotlight and you can use them to take your startup to a whole new level. If you want to build a strong video marketing strategies for startup, this post …

Videos are a very important segment of the world wide web and that fact doesn’t apply to the entertainment industry only. As a marketing tool, video has been gaining some serious traction for the last couple of years and 85% of businesses are already capitalizing on it. Your brand can benefit from video marketing too. …

Why is video so important? Because 80% of millennials use video to help them decide which products to purchase. Brands that successfully market to millennials are primed to profit. This requires brands meeting millennials where they already are, video. How should you best reach them with video? Email marketing and mobile! It’s in the stats. …

Congratulations!   You’ve survived the havoc-ridden, deal-driven, free-for-all shopping-tornado that is Black Friday, and you can now enjoy another winter filled with holiday cheer. This year many businesses are ditching the generic corporate Christmas card and taking to the Web for their holiday messaging. With Covideo you can send a video email holiday greeting that focuses on …

Dynamic duos are running rampant in society, and now video marketing has added art and science to the mix. It has taught the industry that with creativity comes the “need for data, science and research.” Video marketing has allowed for the creation of captivating content, but its success also stems from extensive research and audience …

It’s not a coincidence that video is quickly becoming the most popular marketing tool. Producing a video wasn’t always a cheap affair but today you can choose from a whole plethora of online video-creation platforms that are affordable and easy to use. The expansion of video is the next revolution in marketing and business owners …

Our first article in the Video Email Business Application Series focuses on Realtors.  Video email has a wide range of applications for real estate professionals but virtual tours are the most obvious and often used.  The ease and convenience of taking clients on home tours, without ever leaving the office, is extremely appealing as it saves time and money.  It’s an excellent way for …

It’s the new year and you have the opportunity to set the scene for your employees.   Why not kick start it by putting a system in place to motivate your employees and help them feel valued. Sounds great right? But how do you create an effective reward strategy that isn’t based solely on financial …

Shhh…you didn’t hear it from us but we’ve got a cheat sheet with 3 killer tips to make any marketing video shine. Just follow these three tips to start racking up video views and bring in continuous business. Secret #1: Use Emotions Instead of Hard Sells. Instead of making the entire video a call to …

The new marketing tool Have you heard about a new marketing tool, a medium that’s being used all over the internet? It’s uncanny, your email click-through rate could be increased by up to 300 percent and your unsubscribe rate could be reduced by 75 percent. By now you’re probably thinking that we’re talking about some …

You’ve heard it before: email is dead! Well, that’s wrong on so many levels. From a business standpoint, email still remains one of the best channels to communicate with your audience and experts continue working hard to develop new marketing practices which can help you utilize your emails in the best possible way. One of …

We know you love your job, but sometimes motivation levels can fall and productivity can suffer. It is important that you take the necessary steps to understand what motivates you. Is it a quote, a family photo, or a promotion? Keep your eye on the prize by remembering your ultimate work goals. You should know …

Our dear friend and long-time user/champion of Covideo, Matt West, just posted an insightful overview of the power of video and how it can reestablish the human connection in modern-day communication. Here’s a little snippet of his wisdom: “Technology improves the mechanics of communication, however; sometimes what is missing is the human element. We can’t ignore …

Achieve Maximum Brand Exposure!  New Branding Packages Introduce Lead Capture      Do your video emails have the full impact of branding?   Would you like a lead capture element included with your video emails? CoVideo has developed a branding package designed to build your company brand, improve top-of-mind awareness, increase live event attendance and capture those all important leads!   From the inbox to the video …

Have you ever used a Kleenex, Band-Aid or some Vaseline?  The branding for these products has been so successful, the names define the products to consumers.  Think about it.  How often do people refer to tissues, bandages or petroleum jelly? Other than name recognition, why do companies spend so much time, effort and money developing …

CoVideo templates have always included customizable links directing viewers to web pages after watching your video.  While those links can be aimed at social network sites, many users prefer to dedicate links to pages more directly related to marketing their products and services.  The result: a gap in their marketing efforts. Social media marketing has …

Businesses have long recognized what a powerful tool testimonial can be in attracting customers. For this reason, many online businesses have space on their websites allotted to testimonials.   Some have a small box with scrolling or rotating text from satisfied customers. Others, devote an entire page to paragraphs of glowing reviews and words of praise. Some even include a photo …

So you might have a successful business, but do you have a successful personal brand? “We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.” In today’s business world there is a need for self-branding, and this need grows every …

Although creativity is a trait that is widely admired in the business world, it is still feared by those in the workforce who feel they are missing the entire right side of their brain. But the beautifully painted doors of creativity are open to all. While it cannot be produced on demand, researchers have found …

Video is proving to be the most powerful digital marketing tool available.   Here are some of the core reasons why video belongs in your marketing plan…   When your brain makes a decision, it requires emotional input. For that reason, video has all other marketing technologies beat. No other technology is better at incorporating …

The Internet is a magical realm, a place where all the information one could want is available at the simple click of the button. Anyone who has spent time on the Web knows how easy it is to get lost in the sea of tweets, viral videos, and profile pictures.   One interesting article ends …

It’s no lie that spending too much time in the office can make you go a bit stir crazy. Taking regular breaks throughout the day has been believed to be an easy and enjoyable way to boost productivity and help your mind regroup. However, experts are now saying a certain type of break is more …

Our email configuration option gives you the capability to configure your own email address with our system. When you sign up for CoVideo an email account is created in order for you to be able to send video emails. Your generic CoVideo email address is yourusername@vidmails.net Now, with the email configuration feature your contacts can receive emails from the …

If you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind: Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.) Consider your target market and …

Change can be hard and it may seem so much easier to do things the way you’ve always done them- if it ain’t broke, don’t fix it, right? But in 2014, if you want to stand out from the competition and distinguish yourself as a brand, you must constantly try to improve, adapt and innovate. …

Keeping employees motivated in a sluggish economy can be challenging.  News reports of layoffs and production losses add to employee jitters and contribute to a lack of enthusiasm for their jobs.  Conventional wisdom tells us that communication, communication, communication is key in maintaining a positive, motivated workforce.  But, simply sending out multitudes of messages with …

“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to. How can advertisers best use their personalized messages in context and delivery to grab and …

“Spam” can be a four-letter word, particularly in the sales world. But spam filters are in place for a reason: to weed out irrelevant emails – and who among us doesn’t appreciate that? So step #1: makes sure your emails have relevant content that is specific and targeted for the intended receiver. Beyond that, here …

It’s estimated that we as consumers are exposed to thousands of ads every day. But the question remains, how many of them actually compel us to take action and what about them catches our attention? With advertising overload, it’s becoming more integral for marketers to know how and where to reach consumers in a manner …

Post links hold the code to embed videos in emails, websites and more.  We’ve streamlined the post link feature to break-out the embed code from the other options.  Check out this quick video to see how easy we’ve made the embed process.  WATCH VIDEO!

The formula for success has been broken down and reworked countless times.  Shawn Achor, the author of The Happiness Advantage, has concluded that happiness is a major component of the equation. When you’re happy you achieve more. Your brain is 31% more productive, efficient and creative. By finding ways of becoming more positive, people are …

Yes. Covideo aligns with any CRM system of your choice and has dedicated support to help sales and marketing teams do so. For more information on CRM integration, contact us.

In any sales funnel there are potential customers who fall away without buying. The reasons are varied but the result is the same – no sale. Unless a prospect has given a clear NO (purchased elsewhere), I believe many businesses do themselves a disservice by not revisiting these ‘lost customers’ with a second, and different …

Covideo has developed an add-on that embeds our video email product directly into Microsoft Outlook for seamless integration. You can record videos, video reply to emails and manage your video library directly from Outlook. And best of all your video emails are sent to your Outlook contacts saving time and simplifying the process. You still …

Big props to West Lafayette’s own David Boudia for being the 1st American since Greg Louganis to win gold in the 10-meter individual platform dive. It’s awesome to see a fellow Purdue grad represent both Indiana and the US on a world stage and not just win, but win with an obvious sense of humility and …

Did you know….. we offer three methods for sending video emails? Whether you’re on the go or in the office, CoVideo is ready to connect you to associates, customers and prospects. Web Version Our Web Version can be accessed on any computer with a camera. Simply login into your CoVideo account and click on Video Email. The …

Let’s be honest.   No one likes SPAM, whether referring to canned “meat,” or annoying inbox clutter. To avoid having your emails categorized as SPAM, you should aim to compose communication that is captivating, mesmerizing and attention-grabbing. In the midst of inbox chaos, how can you make your email marketing campaign stand out?   Grab …

A recent Ascend2 survey confirmed the importance of video content by finding that a vast majority of marketers are seeing positive results from their use of videos.   An impressive 87% stated that the effectiveness of their video marketing is increasing. This shows a fast growing rate of video marketing adoption. The most effective types …

As a small business owner or sales professional, you realize the value of referrals, but are you actively seeking them from your customers?  It’s not enough to wait for referrals to come rolling in, you need to be proactive and incorporate a plan that helps send referrals your way. Referrals come in a number of forms. …

Video email holiday greetings are becoming more popular every year, and it’s no wonder. With video viewing at an all-time high business have plenty of reasons why it makes sense to show customers your appreciation with video, but in keeping with the holiday season, I’m limiting my list to 12. Here they are in no …

No matter how entertaining or informational your video emails are if they lack an effective call-to-action their marketing value is limited.  All that great content you’re sending, establishing an emotional connection with your audience, reaps few benefits if viewers aren’t motivated to interact with your business once the video is finished playing. Video email calls-to-action …

If your business isn’t using Facebook hashtags you might want to give it some serious thought.   Facebook, though late to the game, is now using hashtags placed in front of a word or phrase to turn it into a clickable link.  Clicking on the link displays public posts using the same hashtag.  Why is …

Whether you are a B2B or B2C business, potential customers have changed their buying habits and requirements since 2008.  A solid product and competitive price are not necessarily enough to win over a client who can do a quick online search and find similar options.  It’s up to you to show them your product is …

Most small business owners recognize the value of video marketing but don’t have the budget to shoot high production videos.  Fortunately, there are less expensive and effective video options available to them. The social media explosion has caused a paradigm shift in marketing methods. Ads have gone from broadly based print messages to interactive, visual experiences. …

This is not a post about the importance of saying “thank you” in business (and life in general). Let’s go ahead and assume that you’re always following up to offer your appreciation after the close. What this IS about is getting the most out of that thank you message. Sending a simple thank you or …

Articles on video creation are usually content and brand message related.     After all, if you don’t have good content and your brand isn’t well presented, viewers are likely to tune you out and click on something more interesting.     But this time, I want to focus on a really deep subject – the …

Even as video email becomes a mainstream tool for online marketers, barriers (real or imagined) keep some executives from green-lighting implementation.   Surveys by the Web Video Marketing Council over the past several years clearly indicate growing adoption of video email marketing and satisfaction with the results of its use.  By 2012, 52% of marketing …

If your business has tried conventional marketing (print, TV, radio, direct mail) with less than stellar results, now may be the time for you to embrace SMS video text messaging as a marketing tool.  Here are some compelling statistics. Studies show that 83% of all US adults use a cell phone and 73% of them …

I love blogs.  In the name of research (and idle curiosity) I’ve visited thousands of sites, reading articles on everything from SEO strategies to landscape design. What does this have to do with video marketing?  A lot, actually.  While I enjoy discovering new blogs, I find that certain sites draw me back, time after time. …

We’ve been getting a lot of questions about the Vault feature and thought a quick video could address them more effectively than an article.  For those of you unfamiliar with the Vault, it’s a folder in the Video Library.  A video email sent from the Vault is restricted to a single view by the recipients. …

Times change.  In the past 10 years, dial-up Internet connections have been replaced by faster, more reliable broadband technology.  Clunky mobile phones have evolved into sleek, mini-computers.  And the video, once a novelty item in the online world, is now standard fare on social sharing sites, gaining traction all across the web. In much the …

Setting up a video studio in your office can be intimidating – especially when you’re on a tight budget. Luckily, you can enhance the quality of your videos with one simple trick: lighting. Oftentimes, many people mistakenly believe that shooting with a better camera will give them better footage. What they don’t realize is that …

At around 23 million members, Pinterest (launched in 2010) has become one of the fastest growing social media sites in history, quickly catching up to Twitter in popularity and referral traffic.  According to Buzz Referrals, Pinterest users follow more retailers than their Facebook or Twitter counterparts, are 10% more likely to make purchases and spend 10% …

Happy holidays from the Covideo team!   As we are wrapping up another successful year, we want to give special thanks to our trusted customers and partners all over the world for your continued support. We had an amazing year and couldn’t have done it without you. We hope you have a great holiday season …

Email Marketing is an essential piece of a company’s overall marketing strategy.  In fact, according to eMarketer reports, 97% of all small businesses use email marketing.  Even with the massive social media growth of the past several years, email marketing with 3.3 billion users has nearly three times the users as Facebook and Twitter combined.  But, …

People like a good story, but what they really like are stories told as a series. There is a compelling quality to a narrative told in installments. The knowledge there’s more to be uncovered and the enjoyment of connecting with characters over an extended period of time draws us in.  The phenomenal success of Harry …

Viral videos are a phenomenon directly related to the exponential growth in video viewing.  As video views continue to rise, businesses are scrambling to create buzz (and drive sales) by producing videos they hope will go viral.  For small or start-up businesses 1,000 views may define viral, while larger more established companies may set the bar at 10,000+ views.  In rare cases, videos may garner 1,000,000 or more views. …

How-To videos are a great way to share your knowledge on nearly any topic and demonstrate the steps involved in completing a project. Whether your how-to video is about tying a scarf or proper tree pruning methods, the same basic planning and implementation approach applies.   Preparation 1.    Items you need: Gather a video camera, tripod (optional-depends on …

POV – Point of View videos are the rage with extreme sports enthusiasts.  Capturing the exhilaration of ski jumping, snowboarding, windsurfing and other adventure sports from the athlete’s perspective is a video thrill ride like no other.  Armchair viewers can almost feel the icy snow hitting their face as a extreme skier races headlong down a steep, rugged …

If your business markets to a more mature audience, they are less likely to be familiar with video marketing than other groups.  While adults in all age groups are actively using new technologies, the exposure to, and use of video by adults over 50 is still below that of other age demographics.  Because of this, …

Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and special offers.  Add in a short overview by the editor, a couple of social network links and an image or two and you have the basis for a solid company newsletter. Solid, but in today’s …

After the initial establishment of a video email account, most users are too busy doing business to think about account settings and other administrative options. But while they’re diligently sending video messages, their company mailing or email address may have changed. Their terms of service or privacy policy may have been updated. Even company branding or employee changes may have …

Email marketers rely on high delivery rates to get their message out and bring in sales.  Nothing can de-rail a marketing campaign faster than an ALL CAPS subject line or the words Free Offer.  Knowing which words and phrases to avoid can be the difference between reaching consumers- and landing in the trash. Spam filters use …

Covideo offers two options for creating video email: Web-based Recorder and Desktop Recorder. The Web-Based Recorder can be accessed from any computer with an Internet Connection and a webcam, while the Desktop Recorder is our downloaded version that puts seven features right at your fingertips. The Desktop Recorder is available for download to Windows XP, …

The apparent benefits of a great marketing strategy are increased sales. But it’s the not-so-obvious benefits that can mean real, lasting success for a business.  Video email provides key benefits that improve not only your profits but your image as well. 1)  That Polished Look.  Your emails have a more professional appearance when using video.  Add a custom template designed with your …

Our email configuration option gives you the capability to configure your email address with our system. When you sign up for Covideo, an email account is created for you to be able to send video emails. Your generic Covideo email address is yourusername@vidmails.net. Now, with the email configuration feature your contacts can receive emails from the email …

We have recently added an enhancement to our video library. You can now download videos onto your computer that were recorded using our web-based recorder, located in your back office. To download a video, simply click on the D/L option in your video library and select the location on your computer where would you like …

We all know marketing is expensive. TV, radio and print ads cost hundreds or thousands of dollars for limited, host-controlled exposure. The greater the exposure, the higher the cost. Brands blow annual budgets on campaigns that deliver little (or no) ROI to support the expenditure, leaving businesses without the capital to launch other marketing efforts. …

Do you want more business and you want to run it effectively? Look no further: Video mail can accomplish both these goals and even more. Here are 7 great reasons for using video mail.   1. Differentiate yourself from the competition. Take the competitive advantage by sending video mails instead of the standard text email. …

You want more business and you want to run your business more effectively. Then look no further. Video email can accomplish both those goals and more. Here are 7 great reasons for using video email. 1. Differentiate yourself from the competition. Take the competitive advantage by sending video emails instead of the standard text email. …

A recent webinar on video mail marketing (or video commerce) turned up some interesting information.  Nearly 300 participants in a video marketing seminar were asked their level of video mail expertise. 10% considered themselves clueless, 50% called themselves novices and 25% claimed intermediate status.  Only 15% identified themselves as either advanced or expert.  Experience also played a role in participants attitude …

A recent webinar on video email marketing (or video commerce) turned up some interesting information. Nearly 300 participants in a video marketing seminar were asked their level of video email expertise. 10% considered themselves clueless, 50% called themselves novices and 25% claimed intermediate status. Only 15% identified themselves as either advanced or expert.  Experience also played a role in participants attitude …