Crash Course on Video Terminology

There are many, many different terms in video production. Examples include “stingers” and “C47s”. While you don’t need to know those terms for our personalized video software, it’s always fun to learn something new. 

For starters! A video personalization software, like Covideo, Dubb, or Hippo are communication tools that utilize video to deliver messages. Although a personalized video message doesn’t involve a crazy amount of video knowledge, it couldn’t hurt to learn a few things before jumping on a record through a personalized video maker. 

Let’s take a look at just a few of the fundamental video terms that might come in handy one day.


The number of pixels a video contains is its resolution, typically shown as their amount of horizontal pixels by vertical pixels. The lower the resolution, the fewer pixels available for the video. Some of the more common resolutions are 720, 1080, and now gaining traction, 4k.

Aspect Ratio

Related to resolution is the aspect ratio, which is the ratio between the width and height of the video. The most common ratio used today is 16:9, but 4:3 was popular in the past and both 1.85:1 and 2.39:1 are common for movies.


Whenever you’re watching the news and they cut away from the person speaking to another, relevant clip, that’s B-roll. For example, the movie Forrest Gump has many scenes with footage and then narration on top of it. B-roll is great for adding supporting context to a video and can make editing easier.

Depth of Field

Depth of field is how much of your image is in focus. Deep depth of field means more is in focus, and shallow means less is in focus, which can help make the subject stand out.

Frame Rate

A frame is one single image and frame rate is how many of these images are shown per second. The fewer frames per second, the choppier the video looks. The most common frame rates are 24, 30, and 60 frames per second.

Shutter speed

Shutter speed is the amount of time the “shutter” is open, exposing each frame to light. If your shutter speed is set to 60, that means the frame is exposed for 1/60th of a second. Shutter speed is what causes motion blur. A longer exposure means more movement captured in each frame.

Camera Movements

There are lots of different ways to move a camera. The most common are Pan… Tilt… Roll… Dolly… Truck… Pedestal… and Zoom, though the camera doesn’t move during a zoom. Try combining a zoom and dolly to create a dramatic effect.

And there you have some of the more helpful, fundamental terms. Hopefully these will aid you in future videos or at the very least were a bit of interesting info.

Do you have a personalized video software?

There are various ways a savvy business professional could use video in their communication practices. Personalized video email marketing or personalized video advertising are just to name a few. If you want to learn more about video email reach out to a Covideo support rep! Covideo offers many integrations, like a Chrome extension (not to be mistaken for the Bombbomb’s Chrome extension), an Outlook extension, and a mobile app. With these features you can record, share, and track your videos with ease and security. Don’t take our word for it! Try for free with Covideo’s 14-day trial. 

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