Email newsletters are a staple of online marketers. They provide a more casual approach to sales by inserting articles and industry updates, in between event sign-ups, new product releases and special offers. Add in a short overview by the editor, a couple of social network links and an image or two and you have the basis for a solid company newsletter. Solid, but in today’s competitive online marketplace…boring.
With the decreasing attention span of consumers, businesses have to make a big impression quickly to keep them focused. Adding video to your newsletter is just the trick. Wow people with a video message from the editor that briefly touches on all the main points of the newsletter, right at the top of the page. Convert articles into video messages that only require a short, catchy, text lead-in. Include video links demonstrating new products. Give a video review of current trends or extend a personal video invitation to an upcoming seminar, convention or sales event. In short, inserting videos into all aspects of your newsletter can pack the needed punch to engage recipients quickly, and hold their interest.
The most successful video newsletters maintain brand consistency but keep things fresh by changing up the look and feel of their videos. Creativity pays off, so put as much thought and energy into your promotional videos as you would written articles. Most importantly, relax and have fun! Viewers connect more quickly to someone who enjoys what they’re doing.
Start small (the message from the editor is a good beginning point) and expand from there. You’ll see magical results in no time. A well-executed video newsletter can become a focal point of your marketing, sales and customer retention strategy.
Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. firstname.lastname@example.org.