good email subject lines for sales

How To Create Good Subject Lines for Sales Emails

Most good subject headlines for sales emails are like billboards in a recipient’s email. Your eyes gravitate towards them, and the best email subject for sales resonate with you quickly; before you know it, you find yourself scheduling a demo.  

You’re most likely reading this article to find some sales subject lines that work—and you will! First, I will discuss why your email subject is so important and then move to some examples of attention-grabbing subject lines for sales emails. 

What makes good subject headlines for sales emails, well, good?

Let’s continue the billboard comparison; email subject lines need to balance between informative and persuasive. Flashy and professional. Intreginging yet offers a viewer value. Do you catch my drift?

The balance is critical if a sales representative, like yourself, wants their email to get noticed and opened by their customer or prospect. You need to earn your recipient’s time and attention! They’ve got their list of things to get done, so as they scan their emails, their brains search for try-hard subject headlines like “DON’T MISS OUT” or “Deal For You” to send to the trash. 

Campaign Monitor says, “[Emails] that don’t accurately represent what’s inside will be judged accordingly: 69% of email recipients report email as spam based on subject lines alone.”

Put on your thinking cap cause we’re writing not just good email subject lines for sales but email subject lines that improve your open-rate. 

Email subject lines that work for sales

A catchy subject line for sales encompasses humor, originality, and value. Of course, that’s a lot easier said than done. But good sales subject lines, or even the best email subject lines for sales, don’t just come out of thin air! 

The first step is to understand your audience. Narrow in on what and why you’re contacting this person or group of people. Here are some questions to help guide you towards the best subject lines for sales:

  • Who are they? 
  • What are your recipients’ primary needs, challenges, and interests?
  • How does your message solve their problem?
  • What are the next steps you want your recipients to take? 

It will be beneficial to segment your recipients into different emailing groups. Some of them might have wanted the deals, while your copy compelled others. The subject lines that might convince one group of readers to open your email may not work as well for your entire audience.

Sending the same sales email subject lines to an entire group of people isn’t the best use of time. Yes, it efficient, but is it effective? Nope. Test this theory by creating two email sales subject lines. It is worth the extra time when the collective open-rate improves on all your emails.

Examples of good subject headlines for sales emails

  • You’ve got _a pain point_ problem.
  • Hey, _Name_I have a solution to _a pain point_
  • _Name_, do you have time to connect about _a pain point_?
  • Time to update your _name service/product_
  • Don’t fall behind in 2021. Use_company_ to help you with _a pain point_
  • _refferal name_thought you would be interested in _service_
  • Don’t pay for _name product/solution_

For more ideas and best practices check out more best email subject lines for sales to help spark some inspiration! 

Best email titles for sales include “video”

Wait, the best email titles for sales use “video”? Yep, you read that correctly. Using the word “video” in the subject line boosts open rates by 19% and reduces unsubscribe instances by 26%. 

Yes, the does mean you’d need a video in your email, but that part is a piece of cake when using video messaging software. Sales professionals will stand out from their competitors, personalize the sales process, and improve their open-rate and response rate, just by replacing a plain-text message with a video.

Upgrade your sales emails with Covideo

Covideo is a video emailing platform that takes boring sales emails to the next level. With our software, you can record videos off your phone, on your computer, in your CRM, or within your own personal email application.

Once these videos are recorded, you can email or text the video messages to your prospects. You don’t have to worry about compressing your video or adding it as an attachment. Covideo does all the heavy lifting! All you need to do is simply add a video to your account and send it off. 

The beauty of using a video emailing platform is that you will know if your prospects are receiving your video messages. Sales professionals will know exactly when a recipient has watched their video, how much of the video was observed, and if they clicked on any of your call-to-action buttons. This type of knowledge is critical when it comes to successful sales outreach. Don’t just take our word for it! Watch a sales representative’s video testimonial below:

Try Covideo for yourself by signing up for a 7-day free trial! Or learn more by scheduling a demo with one of our video experts. 

Lights, camera, action!

Your turn to amp up your efforts with video

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