Prospecting can make sales professionals feel like Bill Murray in Groundhog Day. Reliving the same boring, plain-text email is not disheartening to send —it’s disheartening to read! It doesn’t help generate sales opportunities either.
Sales professionals need a tool that allows them to talk to a buyer like they would in person. A video email stands out in a buyer’s inbox and is easy to add into a sales professional’s routine.
Get your recipients more engaged with videos
Introduction videos take less than a minute to record and send to your prospects. When you record a video message, you want to be intentional about what you’re including in the video. Make sure to state their name, what value you’re providing, and next steps they should take. Unlike a phone call, or worse a voicemail, a video message helps make you more familiar to the prospect by putting a face to the name. And more engagement = more sales opportunities.
Video analytics provide sales professionals with next steps
How do you know if a buyer read past the “Hey John” in your outreach emails? Well, you don’t! You just hope that they respond back within a week before you send out another follow-up email. So instead of the slow buying process, speed up your outreach process and sales opportunities with viewer details from a video message. Through a video email software, like Covideo, you can get insights into who and how much of your video was watched. So, now sales professionals can know instantly when a buyer watched their video and how interested they are in their message. Of course, with this much power comes great responsibility. Insights like viewer analytics help sales professionals take their sales processes to the next level.
Follow up like a boss
Once you’ve sent your first introduction video, you’ve established a sense of familiarity with the buyer. To continue forming a personal connection, means keeping in contact with the buyer. Maintain lines of communication by ending each video with a call-to-action that outlines clear next steps. For example, a sales rep could say “thanks for watching my video, let’s schedule a time to discuss pricing, how does this Friday at 10 AM sound?” Boom. Now your prospects have a clear understanding of what to do next. Having a deal stall is worse than watching paint dry (cause at least you know it will dry someday). Meanwhile, your sales opportunities might just dry out.
Record a value proposition
Once you’ve sent your first introduction video, you’ve established a sense of familiarity with the buyer even if it is just putting a face to the name. To continue forming a personal connection with a buyer means keeping in contact with them. Maintain lines of communication by leaving each video with clear next steps. For example, a sales rep could say “thanks for watching my video, let’s schedule a time to discuss pricing, how does this Friday at 10 AM sound?”Boom. Now your prospects will have a clear understanding of what they can do next, thus increasing sales opportunities. Having a deal stall is worse than watching paint dry (cause at least you know it will dry).
Like relationships, there comes a time when you need to ask—are we together or not? Send a prospect a video message when they are in the decision making process. In the video, express the reason for doing business with them, recap how this product or service can solve their pain points, and highlight what the opportunity will mean to their business in the future. A message like the one above is best executed when the sales rep can use a video to capture their own voice, tone, mannerisms, and facial expressions. Not only will this come off as more genuine and authentic, it also humanizes the sales process.
No more faceless sales emails
Buying is an emotional experience. Thus, supplying the buyer with a communication tool that offers verbal and non-verbal communication provides a positive experience for prospects. Connection is crucial for sales opportunities because when it comes down to it, a buyer’s decision to do business with you is just as much of an emotional decision as it is a logical one.
How to make a video for sales opportunities
Although videos sell, it’s essential to make the best sale videos to convince buyers. You can make creative sales videos, funny sales motivational videos, short sale videos for a real estate property, car sales motivational video for car marketing, and many more funny sales videos to create humor and attract more views and sales opportunities. You should make sales videos for success by using the best sales videos maker and following their guided tutorials on how to make a sales video. Start by making sales video examples that will be reviewed by your sales team before releasing it to the public. To teach your sales team, you should make a motivational speech for sales team for them.
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