You’ve heard it before: email is dead! Well, that’s wrong on so many levels. From a business standpoint, email still remains one of the best channels to communicate with your audience and experts continue working hard to develop new marketing practices which can help you utilize your emails in the best possible way. One of those practices is the email blast.
What is Email Blast?
For those of you that are not familiar with the term, an email blast is basically an email that you send to a large group of people. The key to a successful email blast is relevant content that is both engaging and that grabs the attention of your readers.
How Important is the Subject Line?
One crucial element is the subject line. It’s the first thing your readers see so you should take time and write an interesting subject line that is relevant to the content within the body of your article. People often object to subject lines that have nothing in common with the content of the message because they feel deceived. A perfect subject line also appeals to the interests of your reader and it will be much more effective if you appeal to your readers’ need to solve problems.
Know Your Audience
Let’s talk about the message in your email blast. Keep in mind that an email blast is often mistakenly considered spam, and readers may think that you sent those emails without a specific recipient in mind. It just doesn’t feel personal. To avoid that you must understand the needs of your audience. You should focus on building relationships, understand who your readers are and what they are interested in. You need to get to know them first if you want to solve their issues and problems. Don’t email without a purpose. One of the most important steps in an email marketing campaign is to bring new customers to your place of business, your store or your website. Setting those goals helps you craft a message that your audience is interested in.
The best messages that are being channeled via email blasts are those that are short and direct. When you keep your messages concise, readers are more likely to become engaged in your announcement. The message should provide the reader with basic information that is relevant to them. Then, you should engage the recipient and encourage them to take action by clicking on a link, signing up for a newsletter, or buying immediately due to a limited-time offer on your products or services. It is beyond crucial to explain to your readers why your message is important and how they can benefit from it. Let’s say you’re selling products that are currently on sale, a great email blast will inform your readers that they can visit your website to buy the perfect gifts for their loved ones at discounted prices. That’s a usable message. Branding yourself won’t really do the trick if you’re not asking the reader to do anything.
There are other things you should include in your message. It’s considered a good practice to instruct your readers on ways they can purchase your products, for example, providing your telephone number, address or other contact information. Including a link to the checkout page of your website also does the trick. After reading the email, your customer has to understand how to follow-up or use the information that was presented to them. It doesn’t hurt to create a sense of urgency in your messages. Readers are more likely to follow your instructions and continue to your website if they are under the impression that they must act immediately to take advantage of your products or services.
So there you have it. Writing a compelling message for your email blast doesn’t have to be hard as long as you follow these basic guidelines. Stay tuned for more as we’ll keep you posted on marketing tips and secrets that you can use every day!