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Covideo Blog - Video Email News

How to create winning marketing videos

By: Jason Cooper | November 6th, 2015

Shhh…you didn’t hear it from us but we’ve got a cheat sheet with 3 killer tips to make any marketing video shine. Just follow these three tips to start racking up video views and bring in continuous business.

Secret #1: Use Emotions Instead of Hard Sells.
Instead of making the entire video a call to action bring a human element to your video by showing how your brand and/or service impacts your customer’s life.

Secret #2: Start a Conversation the Right Way.
Make sure the person or voice used in the video reflects the brand’s values you’re trying to communicate because consumers will use this as a basis to determine whether they want to talk or work with you.

Secret #3: Show Your Product or Service in Action.
Show, don’t tell, why your business is a win for every customer and to give them a good idea of what they can expect.

Read on for more!