One of the most useful features of our video email service is Exit Links. The idea being that once a recipient watches your video they can be linked to as many as 7 web pages, documents or additional videos by clicking on customizable buttons located on the video email template. Exit Links are perfect for linking multiple, post-viewing destinations such as a home page, free trial page, social media page, word document, 2nd video and more.
There are times however when all you really want to do is direct the viewer to a specific web page after they watch your video, no links required. That’s where Website Overlay comes in. The video screenplays over a partially masked web page. When the viewer X’s out of the video screen, the masking disappears and the web page is fully displayed, effectively driving website traffic.
Videos used with Website Overlay often contain more targeted, overt marketing messages ending with a Buy Now or Try Now call-to-action. By automatically directing the viewer to the associated web page, the call-to-action is fresh in their minds and they are more likely to respond.
Jamie Bidwell is a team member at www.covideo.com. Covideo provides video email software that helps companies build relationships quickly and reinforce their brands more effectively with easy-to-make video emails that truly communicate. email@example.com.