Learn how to engage customers effectively
Adding video to your outreach engages your audience and drives action, leading to more connections and better outcomes.
Increase engagement and responses
Ready for a new and innovative approach to enhance your communication? Stand out in the inbox and get more responses with a video message.
What is Covideo?
Covideo is the easiest way to record, send, and track video emails. Cut through the noise with the simple solution built for smarter outreach.
People want to do business with people, not technology. Skip impersonal interactions by incorporating personalized video emails into your outreach for prospecting, follow-ups, referrals and more.
Breakthrough the noise of a busy inbox by delivering eye-catching video email campaigns that engage your audience and drive action. Promote your next event, showcase your newest product, or share the people and stories behind your brand.
Delight customers with personalized experiences that keep them coming back and telling others. Reduce the risk of miscommunication and misunderstanding by providing a visual demonstration with a detailed explanation in video format.
How to Engage Customers in 2021
One of the most important things to understand about how to engage with your customers, especially as we move into 2021, is that the days of plain text emails are officially over.
People are being bombarded with marketing materials nearly every minute of the day – to the point where it’s incredibly easy for your “traditional” text-based emails to get lost in the crowd. If you really want to learn how to increase customer engagement on the website or how to engage customers in insurance and related fields, you need to think outside the box and provide people with an experience they aren’t going to get anywhere else.
By far, the biggest advantage of video is that it makes it easier than ever to put a face to the name, which is especially important in a world where we’re still social distancing. However, video is also an excellent medium even when things get back to the new normal, too. When comparing video and text, there’s really no competition at all. Need to figure out how to measure customer engagement? The chances of capturing your viewer’s attention are so much higher when the video is used as opposed to plain text. That’s why you should be taking advantage of every opportunity to use video to strengthen the emails and the messages that you’re sending out to customers, prospects, and even team members every single day.
Never forget that video captures what the cursor can’t and, barring very few exceptions, will beat out plain text any day of the week.
Why Use Video?
Especially when it comes to learning how to engage your customers on social media, it’s beyond clear that video content is easy to create – which is another one of its biggest benefits. Video content is naturally rich in a way that drives engagement, is eye-catching, is memorable, and that most critically drives the types of actions you need.
With all-new technology and video-making programs available, it has literally become effortless to create a video on your own and optimize how to attract and engage more customers. It’s the perfect opportunity to improve how to interact with customers in retail, for example, or to act as the foundation of your customer engagement activities in retail. This is because consumer engagement no longer requires expensive, high-end video equipment to record a video. Instead, literally, all you need is a computer with a built-in webcam or a smartphone with a camera.
One of the major reasons why this will positively change the way you engage customer service initiatives is because the human brain can process visuals literally 60,000 times faster than it can plain text alone. This means that videos simply convey the whole story you’re trying to tell better than text ever could. Words just aren’t as engaging as video – it really is as simple as that. So are you looking for how to improve customer engagement in social media? Congratulations -you just found it.
Not only that, but the video has the power to evoke strong emotions through both visual and auditory cues. Not only does video help better engage with your audience, but it also encourages them to take action quickly. It’s a great tool to have at your disposal as you work on how to build rapport with customers over the phone and more.
Additionally, analytics recently compiled by KISSmetrics discovered that videos that include calls-to-action literally produce 380% more clicks than alternative CTA options like buttons or written text! This is even true as you work hard on how to engage customers through social media!
In the end, remember that most people simply need visual aids to learn – which is likely the primary reason why people prefer video over straight text. Viewers literally retain 95% of a video’s message compared to 10% if reading text, which is absolutely something you can use to your advantage.
How to Use Video in Your Customer Engagement Strategy
When it comes to actually work on how to engage a customer over the phone with video, one of the most important tools you can have at your disposal is undoubtedly Covideo. Covideo is a powerful software tool that provides businesses with engaging and effective customer experiences – to the point where many of our clients make it the foundation of both their customer engagement strategy and their larger social media engagement ideas.
Covideo provides video email software that helps companies like yours (and individuals) communicate more effectively, build relationships faster, reinforce their brands, and more – all with easy-to-make, personalized videos.
Through the use of Covideo’s Chrome and Gmail extensions, users can even record their screen, themselves, or both at the same time. This can be incredibly handy when you need to learn how to engage with customers online. Our Chrome extension is even a great workaround for the digital barrier so that you can provide the best online customer experience without all of the downsides that normally come with it.
In addition to that Chrome and Gmail extension, we also offer integrations with a lot of the software you’re probably already using – from social media platforms to Salesforce to Outlook and more.
All told, adding Covideo to your customer engagement strategy will absolutely give you and your team access to not only these additional features but to a dedicated video expert as well. In fact, you should feel free to contact one of our video experts today to learn more about using video in your social media engagement ideas or how to engage a customer over the phone.
Customer Engagement Ideas
If you really want to learn how to enhance customer engagement for your business, we at Covideo recommend incorporating not only video introductions but also video follow-ups, screen recording instructions, video testimonials, and more. Not only do these videos allow you to put a face to the name, but they are also customer-centered messages that will absolutely resonate with people as you work on how to increase customer engagement with your social media engagement strategies.
Likewise, if you want to know how to improve customer engagement in retail, you will absolutely benefit from sending follow-up video emails or sending customer testimonials to entice people to make a purchase. If you want to improve customer engagement on social media, try posting those same customer testimonials or create a brand new informational video – the choice is yours and the social media engagement examples are endless!
Ways to Use Covideo to Engage Customers
There are many different ways to engage customers with Covideo, all of which are certainly worth exploring. Video analytics, for example, can be used to measure engagement through HotSpot details that you can then use to make better and more informed decisions moving forward. This allows you to optimize how you attract and engage more customers by figuring out what works and what doesn’t, all so that you can double down on the former and get rid of the latter at your earliest opportunity.
Think about it like this: wouldn’t you want to stop chasing dead-end leads and missing out on your most qualified ones? Of course, you would, which is why Covideo’s real-time analytics is a great way to use your time wisely by tracking your success and making better-informed decisions.
With real-time analytics, you can find out how many times your video message has been viewed, which parts of the video people responded to so you can create more just like it, and how many exit links were clicked.
But beyond that, if you choose to enable email notifications (and you should), you will instantly know when your recipient has opened your video because you’ll get an email notification about it! That will allow you to allocate your time and efforts far more effectively when it comes to important follow-ups.
Likewise, your “HotSpot Details” report will offer a cool, visual way to see which part of your video engaged your recipients the most. In other words, the color scale ranges from white (the unwatched portion) to red (the most-watched portion). Here, you can effortlessly find at-a-glance information on which parts of your video your recipients found most interesting, and also the percentage of how much the video was viewed. This can be a great way to create more informed retail rules for employees, too!
Learning How to Engage Customers is Easy with Covideo
In the end, if you want to increase customer engagement with video emails and create more engaging social media posts along the way, Covideo is absolutely how you do it. There are many different types of videos for businesses that you can include in your customer engagement strategy and Covideo lets you create every single one of them.
You can create customer testimonials, informative videos, product demonstrations, and more all in a way that makes increasing client engagement a foregone conclusion. Video is the preferred form of content for consumers today and makes no mistake: that is one trend that shows absolutely no signs of slowing down anytime soon.
Depending on which videos you want to start creating, there are plenty of free business video makers on the market to choose from. Marketing videos, on the other hand, will probably require something a bit more pricey so you should determine if those align with your current goals and act accordingly.
Regardless, personalized videos are a far more affordable option and with Covideo, you can try our platform out with a totally free, no-obligation 7 day free trial. Once you see how you’ll be able to use it to increase customer engagement, you’ll wonder how you were ever able to get along without it. So please don’t delay – contact Covideo today so that your free trial can begin right away.