It’s easy to see the “why” behind sending a video email. They’re attention grabbing and offer a noticeable increase in engagement compared to a standard text-only email. But the “how” is somewhat less simple.
Learning how to send a video through email without the help of a tool like Covideo is more challenging than some might think. If you’ve ever given it a try yourself, you know what a time-consuming, step-heavy process it is to send just one video – a process that is even less ideal when you need to send multiple videos efficiently and at scale.
That said, with some time and effort, it can be done. Let’s take a step-by-step look at how to record and how to send a video by email on your own – without using any platforms, tools, or video sharing apps.
How to record and send video emails
Record your video
First things first, record your video. Usually, the easiest way to do this is by using your smartphone. But you can try your computer’s native webcam app as well.
Share video via email attachment
Alright, recording your video wasn’t too tough, but now it’s time to send it. Assuming it’s under your email provider’s size limit – usually between 10 and 25 MBs – you could send it as an attachment. However, it’s important to keep in mind that attachments can seem suspicious and, if you’re not in the recipient’s address book, chances are very high of the email being caught in spam. Plus it looks unprofessional.
Or choose to host your video
As an alternative, you can upload your video to a hosting service like YouTube or Vimeo. You’ll need to set up an account to do this.
After you’ve waited for your video to upload, change the settings to make it unlisted. Unlisted means your video will not show in any search results or on your channel, so only those who have the specific link can watch the video.
Pro tip: Some video hosting platforms are blocked by certain companies and organizations for security reasons, which could keep your recipients from being able to view your video.
Add video to email
Okay, now it’s time to add your video to an email. You could just copy the link into the body of the email. However, this may be another issue as many people are wary of clicking on a raw link, especially from an outside email, as it brings the potential for a security breach.
So to increase click-through rates, we recommend taking a screenshot of your video and adding the image to your email as a thumbnail. If you want to add some extra pizzazz, you can turn your video into a gif using a handful of tools out there. Then hyperlink the image or gif to the URL for your video.
Finalize email details
Lastly, add your recipient, subject line, and a short message to accompany your video. Then click send. You won’t know when your recipient has watched the video or how much of it they’ve seen, but you can log back into your hosting service account from time to time to check if it’s received any views.
Best way to send videos
Okay, now you’re probably wondering if there’s a quick and easy way to send videos? Let’s switch gears and take a look at how to send a personalized video with Covideo.
First, record your video through Covideo’s platform. You can record on your computer or through our mobile app. When done, your video will upload to your video library. Click “quick share,” paste the video into your email and send it off. When your recipient watches your video, you’ll get real-time notifications and in-depth analytics so you can track the effectiveness of your new video strategy. Check out the video below to see just how easy it is to record and send a video with Covideo.
Start sending video emails at ease
With Covideo, we take care of the heavy lifting for you. Gone are the days of googling “how to send large videos” or “how to compress a video for email.” From recording and sending, to hosting and tracking, we streamline the otherwise cumbersome process of sending personalized videos.
Check out Covideo’s 7-day free trial so you can stop worrying about the “how” and focus on the “wow” of video email.