Recruiting top talent is both art and science. As Top Work Places points out, “Talented candidates have many employment choices, and optimizing your recruitment strategies is the best way to add those candidates to your team.” So, what can you add to your human resources best practices checklist? Video messaging.
Combining out-of-the-box ideas like video messaging with other tried-and-true concepts, like S.M.A.R.T. goals (specific, measurable, attainable, relevant, time-based) will allow your recruiting strategy to flourish. Let’s explore a few ways video messaging can be a game-changer for you, based on important best practices:
Be where your candidates are
HR Cloud lists this as one of your key basic needs when seeking out the right candidates for your roles, adding, “No matter if you plan to hire remotely or you need on-site staff, to find the best talent out there, you need to [be] where [you’ll] get the most exposure.” The reality is that more individuals respond to video than any other medium online.
By integrating authentic, concise, personalized videos through platforms such as Covideo into your human resources best practices checklist, you bring your postings to where candidates are paying attention. While job seekers may be accustomed to endlessly scrolling lists, you can actually meet them through engagement.
Be innovative in your approach
Just like some of the best candidates find inventive ways to make their resume or CV stand out amongst other job seekers, you should be exploring ways to bring fresh eyes and attention to your positions. Video messaging not only allows you to personalize your description of each role, it also allows you to differentiate your organization.
You might choose to have a current person in this role pop-in to discuss the position. Maybe you want the direct supervisor to quickly throw out a few intangibles they think could help. This is your opportunity to move beyond boiler plate text. Adding video messaging to your human resources best practices checklist will truly excite your candidate base.
Whether you’re in the advertisement, interview, or offer stage with any of your current roles, treating candidates like customers can go a long way. In fact, one of the greatest ways to include video messaging is during follow-ups and frequently asked questions.
If a candidate comes up with an additional question after an interview, rather than emailing them back a canned, templated response, consider recording a quick, personal video answering their question in real-time. Not only does this show attention-to-detail and quality customer service, it deepens the affinity with your organization. Plus, with features like Covideo’s video-reply, your candidates can communicate back, giving you additional contact opportunities in the interview process, which should always be a goal of your human resources best practices checklist.
The hunt for highly qualified, hardworking talent is only intensifying. By adding video messaging to your human resources best practices checklist, you can amplify the success you’ve had with traditional methods. While these are just a few brief examples of how video messaging can help you land higher caliber talent, the applications of video messaging in your recruitment strategy are endless.