INBOUND 2018 is an international event hosted by Hubspot. This year, it will be held September 4 – 7 in Boston and will welcome over 20,000 attendees from more than 100 countries who will visit the event to learn, get inspired and grow better together. We’re excited to be a part of this year’s INBOUND event where our President and Co-founder, Jason Price, will be talking about enhancing inbound sales strategies with video.
The main problem with plain text emails is that they lack engagement and personalization which results in hurting business communication and customer relationships. On the other hand, personalized videos can be sent for lead introduction, prospecting, unsold follow up, purchase thank you, referrals, nurture relationships, and much more.
According to the latest Inbound 2018 research, top sales priorities for companies in the next 12 months will be: closing more deals (75%), improving the efficiency of the sales funnel (48%), and reducing the length of the sales cycle (32%). Sales will always be focused on closing more while prospecting becomes more difficult. However, incorporating video into your communication with leads and prospects increases the chances of closing those deals.
LinkedIn loves videos, too
When you add to this that more and more senior marketing leaders are enthusiastic about video, there is no doubt that video is becoming a favorite communication tool in the business world. That’s why the popularity of video platforms such as Covideo is rising and will only continue to grow in the future. Indeed, video helps in building stronger relationships with your leads, customers and among your employees while increasing the engagement rate.
Even LinkedIn recognized video as the perfect sales and marketing solution for business-to-business communication saying that by 2019, 80% of consumer internet traffic will involve watching online video. It will be the primary medium for how internet users will consume information in the future and consumers will demand high definition. It’s clear that the customers of today and tomorrow want more video content. It’s up to sales professionals to use this opportunity and make the best of it!
Jason Price, President and Co-founder of Covideo will hold his session ‘Enhance Your Inbound Sales Strategy With Video’ on September 5th at 1:00 PM.
Covideo provides video email software that helps businesses and individuals communicate more effectively with easy-to-make personalized videos.
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