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Covideo Blog - Video Email News

4 Ways to Increase Sales Using Video

By: Olivia Slade-Silovic | July 24th, 2019

Without a doubt, video is the number one addition to your sales toolbox.

You might still be a little skeptical, asking yourself questions like: “Is video really worth it?” or “Do I have enough resources to create video content?”

The simple answer is: Yes. Not just because everybody is doing it, but because harnessing the power of video can make a huge impact on your brand and bottom line.

Here are 4 ways to increase sales using video

Message

What made you click on this blog? Was it the message in the title?

If you want your content to resonate with your audience, you need to begin your communication with a specific message.

Once you’ve begun including videos in your sales or marketing strategies, you need to start giving them killer titles. The goal here is to make your title as appealing and specific as possible.

Aside from a distinct title, you’ll need to ensure that the content of your video is also specific to your audience.

Provide value

Use your video to teach something!

Earn your sales by sharing some of your valuable industry knowledge with your customers.

You can do this by:

  • Offering short lessons
  • Sharing your top tips
  • Talking about personal experiences

In each of these types of videos, you can invite viewers to dive deeper into the topic by setting up a call or meeting with you.

This type of video communication leads to building trust, and trust is the foundation of conversions and sales. The entire concept surrounding content marketing is based on the creation of trust and long-term relationships. By providing useful and knowledgeable information, people begin to come to you without seeing your ads or hearing from one of your sales reps.

Many consumers are skeptical about buying products and services online. However, effective sales and marketing videos can create the sense of an individual approach. When you allocate spend a little extra time to creating personalized video messages, you’ll make consumers feel more confident while making purchases online.

Increasing sales by generating leads

Okay, so you already know that videos can make you some serious money.

Video is more than just plain old entertainment. Did you know that video on landing pages is capable of increasing conversion rates by over 80%? By simply including the word “video” in your email subject line can increase open rates by nearly 20%! Not only has video revolutionized the way people shop for products and services, but it’s also revolutionized how salespeople connect with customers. More and more businesses are learning that you can increase sales using video.

However, in order to increase sales using video, you need to make sure all of your bases are covered.

First things first: Make sure your video has a clear call to action.

This can be done through the caption that accompanies your video. You can also use a tool like our website overlay feature that allows you to add customized buttons that are shown just below your video.

Having a clear CTA is your chance to motivate your audience to take the next step toward becoming your client. It’s so important that it can even be the determining factor between a lead and conversion. Studies show that 74% of users who watched a video subsequently purchased the product, solidifying the fact that you actually can increase sales using video.

Think about it, most of us are visual learners. So if pictures can massively boost engagement, just imagine the power of videos.

Plus, did you know that video also provides a great ROI? Many businesses claim that the use of video pays off big time. Even if your videos aren’t perfect, it’s the content that matters!

Let’s not forget to mention the fact that Google LOVES video. If you’re looking to increase your rank, just add a video. By doing so, you’ll be 53 times more likely to show up first on Google if you have a video embedded on your page.

Click here to find out how to drive website traffic after video views.

Make it fun!

A boring sales video will do absolutely nothing for your bottom line.

All of the videos you’re making should be short, sweet, and to the point.

According to several studies, you have a total of 10 seconds to prove yourself before the viewer clicks away from your video, so make the first ten seconds count.

Your video should be unique and showcase your personality. Anyone can copy a competitor, but only you can infuse your own brand and personality into your video – let it shine!

Ready, Set, Action!

Now you know exactly what it takes to start increasing sales using video. With 71% of consumers watching more video online than ever before, your company can no longer afford to ignore its growing popularity.

Thankfully, creating great video content has never been easier! Sign up for Covideo’s 14 day free trial to get started today.