If you haven’t already started, now is the time to develop your 2014 video marketing strategy and get your business off to a great start in the New Year! Here are some things to keep in mind: Determine what you want to accomplish with your videos (conversions, upsells, re-engagement, etc.) Consider your target market and create video specific to them Keep your messages short and sweet.
Online viewer attention spans continue to shrink. If you can’t get all the important points into a single video, consider several shorter clips (and add the additional videos as links on your video email template). Use the talents and ideas of various team members to bring new life and potentially stronger content into your videos. Avoid the trap of overloading your videos with excessive, and potentially distracting special effects. You want the viewer to interact with your video AND engage with your main message, so quizzes, surveys, annotations, etc. should only be used where appropriate. Make use of HotSpot reporting to refine, hone and adjust your message based on viewer engagement. As more businesses use videos to market their products, having a video marketing strategy in place at the beginning of the year, means your marketing videos will be going out while your competition is still working on their game plan.