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Is your personal brand on track for success?

By: Olivia Slade-Silovic | March 20th, 2015

So you might have a successful business, but do you have a successful personal brand? “We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.” In today’s business world there is a need for self-branding, and this need grows every day. For every business to be successful it needs a growth strategy and an exit strategy. It’s important to know what is going on in the present as well as the direction things are moving in. A personal brand should be treated the same way. When discovering your personal brand, it should not end after the first set of perfected skills, it’s imperative to actively think about what you need to do to further your accomplishments. Let’s apply this to mapping out your personal brand:

 

Market Penetration

Make sure that everyone knows what you’re doing and how well you are doing it.

 

Market Development

By using your expertise, find a way to reach more people.

 

Alternative Channels

Look for new ways to reach customers. For personal-brand growth, this could include a blog, writing a book, volunteering or even speaking at industry conferences. Get your name out there.

 

Product Development

As professionals, we are always learning new tricks of the trade. Doing this ensures that you won’t be left behind. For example, if you are a digital marketing professional who expands to business development, public relations or consulting you have the ability to wear many hats and set your skill set apart from others.

 

New Products for New Customers

Having the ability to transition between multiple roles within your own is important for a successful personal brand. DIversifying your offerings allows you to have more than one part-time position, multiple revenue streams and an increase reach or authority within your industry. Don’t fall behind in today’s world. It’s wildly important to create a personal brand strategy, for as you move through these steps, they get increasingly more challenging. Remember to have an idea of where you are going and how you plan on getting there. This will not only help you individually, but your overall business will thrive. Read more about personal brand strategy.


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