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Covideo Blog - Video Email News

Modern Sellers Drive Action With Video

By: Kendall Povilaitis | October 1st, 2019

Alright, listen up and listen good. Prospects aren’t engaging or responding to your emails because yep, you guessed it, they lack video!

Modern sellers are now turning to video email so they can meet consumers where they’re at in the buying process.

Direct language paired with a personalized video is the perfect recipe to provoke a response.

Rethink Your Email Subject Headline

First, jazz up your subject line. Not creative? Pshhh don’t sweat it!

Using the word “video” in an email subject line boosts open rates by 19% and reduces unsubscribe instances by 26%.

Hubspot

EX: Why Covideo? I’ll tell you in 30 seconds [Video]

You can also use the subject line as an opportunity to mention a referral or create suspense by hinting at a secret.

EX: Emma N. Referred You to Me! Let’s Chat ?

EX: I’m Going to Be Honest with [Company Name]…

You don’t need to know everything about the prospect to peak their interest. Add a joke that’s related to their position or department. Creating eye-catching email subject lines is a simple solution to combat low open or response rates.

Send the Gatekeeper a Personalized Video

Relationship building is a core aspect in sales, and knowing your prospect’s interests is key to forming a bond. 

Personalizing a video email can include sporting a prospect’s favorite team apparel, or if they’re an animal-lover then include that in your video! There are countless ways to create fun, engaging videos. 

Avoid Miscommunication with Video

Since 93% of all daily communication is nonverbal it’s not shocking that plain-text email doesn’t support human connection or expression. 

A video conveys vocal elements and nonverbal elements like facial expressions, gestures, posture, and eye contact.

When salespeople are trying to drive action through a boring email, they are only utilizing 7% of their communication! Think about how a call-to-action might sound in a plain-text message opposed to a recorded video?

Adding a face to a name can help you get your foot in the door, but what you say next can drive the prospect to action. Remember to be confident in your videos and use direct language. 

Video Helps Control and Drive the Sales Process

You can use video in the sales process to reengage cold leads, tie up loose ends, share updates regarding a contract or request feedback.

Reengaging Cold Leads

Facial expressions reveal feelings and introduce vulnerability, which is why a video email is significantly more effective than a plain text email. Send video email to an unresponsive prospect can stir emotions like guilt and provoke a prospect to remedy the relationship. 

Tying Up Loose Ends

Send your prospect a video message that says something like “I sent you an agreement but I haven’t heard back from you. I must have let something fall through the cracks.”

This approach can give your prospect a little nudge but at the same time giving them a little bit of grace, too.

Contract Expires

A video is delivering the information a prospect needs while providing the customer experience they expect. Notify your customer about their upcoming contract expiration by sending a friendly and personal video. This is likely to remind them of the service you provide and how much you value their business. 

Requesting Feedback

Sharing an article or white paper? Ask your prospect about their opinions, thoughts, and inputs through a quick 30 second video. 

That’s All Folks!

Now you can start using video to drive consumers to action.

Recap!

  • Create eye-catching email subject lines *hint add “video”
  • Record a personalized video for the gatekeeper
  • Use videos to capture 93% of nonverbal communication 
  • Humanize the sales process by incorporating video into your sales routine 

Unlike plain-text email, video focuses on the relationship side of business interactions. Modern sellers are improving communication by delivering messages that convey human connection. 

Schedule a demo today with our video experts to start driving action through video.