Learn how to get started with personalized video messages!
Introduction: How to Personalize the Customer Experience
How do your customers know you cherish their business? Or, what prevents your customers from dropping you for that newer, but of course less cool, brand?
It will take more than just an automated thank-you email, that’s for sure.
Think about it. You’re a consumer. What makes you feel warm and fuzzy after purchasing a new pair of shoes a new standing desk?
Any type of human recognition, right? That can come in the form of a phone call, a personalized thank you video, or an email with your name in the subject headline.
But these forms of expression still don’t provide the in-person feeling that makes a customer feel “wowed.” Like the one you receive in Nordstrom, where they walk around the counter to hand you your bag of purchases personally. Plus! Your staff may not have the capacity to call every customer or spend money on physical mail.
So let’s cut to the chase. A personalized video message is the best way to build customer loyalty because it’s easy for your team to adopt and provides humanized communication to your customers.
Win Customers’ Loyalty with Some Kick A** Personalized Videos
Personalized videos are the key to customer retention. Unliked polished marketing videos, a personalized video message is recorded from your smartphone or laptop. They’re about 30 seconds to a minute long and don’t require video equipment or video editing software.
All you or your team needs is a desktop or mobile device and personalization software for video emails. With personalized video software, you can record, upload, share, and track your video messages.
You’re probably thinking, “Um, why can’t I just email a video myself?”
You can try to email a video, but depending on the video’s size, you’ll most likely have to use a video hosting tool. This is an okay option since your video will get delivered, but in the form of a link… #SPAMalert.
Thus, a personalized video email platform will provide you and your team with more security and professionalism needed to gain your customers’ trust.
Personalized Email Marketing
The beauty of a personalized email is it encompasses both non-verbal and verbal communication—key factors when creating a personal connection with someone else.
A typical personalized email campaign may have the first name of the recipient automatically added to the email subject line or at the beginning of the message. This isn’t very original and most likely won’t trigger any spark of excitement or action from your recipient.
On the contrary, video emails generate more interest because they are personalized, interactive videos, and people often forward them to other colleagues. The viral effect exposes larger audiences to your business, getting your message and brand seen by even more people. In a way, you’re doing your form of word of mouth marketing! Also, many usually respond positively.
Pro Tip: When sending a video email, include the word “video” in your subject line to increase open rates by 20%.
Lastly, after recording and sending out your video emails, track their success to determine their effectiveness. Receive real-time notifications when your video is viewed, which allows you to time your follow-ups when your message is top of mind. Likewise, you’re able to see who watched your video and how many times it was watched.
How to Send Personalized Emails
Before you send a video email, you’ll need access to a video emailing platform. Let’s just say you’re using Covideo.
Covideo allows you to send mass personalized emails from Gmail, Outlook, CRMs, and from the Covideo website. You can even download Covideo to your Android or iPhone to send personalized video through text! Watch the video below to learn more about how to send video emails with Covideo.
You can also learn on your own how to make a personalized video by signing up for a 7-day free trial. Through Covideo’s free trial, you’ll have access to all the extensions, add-ins, mobile app, and unlimited video hosting.
Go Forth, and Send Personalized Videos for FREE!
A personalized video doesn’t entail lights, a fancy camera, or a professional script. To create a successful personalized video message, you just need, well you!
Start sending personalized video messages today, risk-free, through Covideo’s 7-day free trial.