“You never get a second chance to make a first impression” – you’ve heard it time and time again, but the personalized messages – ones that actually mean something to the viewer – are the ones people pay attention to.
How can advertisers best use their personalized messages in context and delivery to grab and retain customer interest?
People have unique preferences and respond in different ways to messaging. However, in general, people tend to respond best to messaging that includes:
- Personalized Content
- Connections to Family and Friends
- Odd or Barely Believable Events
- Things Other People Like
- Romance and Intimacy
- Baby Anything – Human, Cat, Dog…
- Good-Looking People
Video messages that tap into these basic human interests tend to find greater success in raising curiosity and engagement. It’s true that the sentimentality triggers of an 80-year-old Baby Boomer will vary from those of a hip Millennial, but they’ll share an interest in videos that evoke common human emotions like love, anger and kindness. When you create a message, it’s important to keep in mind that contextually, short and sweet is best. In fact, when it comes to video, the average consumer will only spend 10 seconds watching before making the decision whether to watch the entire video or click away. Thus, the more powerful the message, the more likely you will maintain attention.
Another important way to enhance message delivery, as discussed by Streamsend.com, is to personalize the message and content. People are more likely to pay attention if the message is customized to their needs and interests. It makes perfect sense, but you’d be surprised how often this is overlooked.
So what’s your recipe for success? Create videos that are short and to the point, feature quality content and make a personal connection with the recipient, inspiring them to take action and work with you!