Personal is powerful
Send high-impact, personalized messages that reach, and resonate with your prospects, customers, and colleagues.
Record with ease
Record personalized, one-off videos using your smartphone or webcam.
Upload existing materials like marketing videos to utilize all of your video assets.
Record your screen, your face, or both using Covideo’s Chrome extension.
Create a comprehensive library of video content you can use over and over.
Customize your approach
Include customizable buttons that drive engagement and set clear next steps.
Video landing page
Opt for a custom-created landing page or select from our ready-to-use designs.
Add captions to ensure accessibility and reinforce your message.
Control of colors and design of your video player to fit your brand.
Send from anywhere
Send your videos via email, text messaging or from your CRM.
Share videos on social media or send them via direct message.
Drive traffic to relevant sites by laying your video over the URL of your choice.
Send with confidence knowing your videos won’t get caught in spam filters.
Track your success
Receive real-time notifications that alert you when your videos are viewed.
Gain powerful insights through analytics that track views, engagement, & clicks.
Leverage team reporting to drive adoption and see where you’re winning.
Personalized Video Software
One of the most important things to understand when it comes to marketing (or any form of advertising in the digital era, for that matter) is that at the end of the day, you’re really talking about a communications opportunity between you and the people your brand has dedicated itself to serving. These days, people don’t want to be “sold to” any longer. They simply don’t have time for it, as most are already bombarded with generic, all-purpose marketing collateral all day, every day. But that doesn’t mean that they’ve grown tired of most brands – far from it. In fact, a lot of people actually want to receive more content from the businesses they know and love.
So how do you reconcile these two ideas that, on the surface, may seem to contradict one another a little bit? The answer is simple: you lean into the best practices of video marketing with open arms.
Video is important because it’s a far more engaging way to receive and digest the type of information we’re looking for on a regular basis. Not only do people ultimately remember more of what they’re exposed to if they see it for the first time in a video, but they actually have an easier time remembering even complicated instructions this way, too. So much of this has to do with the fact that about 90% of all information processed by the brain is visual in nature – it’s simply how we operate as human beings. Based on that, it makes sense that people remember about 80% of what they see on average when it is presented to them visually – as opposed to only about 10% of what they hear and just 20% of what they read.
All of this is to say that if you took the same set of facts and presented them in two different ways – once in a video and once in a 1,000 word blog post – the vast majority of people would enthusiastically choose the former over the latter. Again, this is true even if both pieces of collateral contained the exact same information!
But at the same time, video alone isn’t really enough to get the job done these days. 15 years ago, video on the Internet was still a novelty and it alone was enough to get people to sit up and pay attention. But when you consider that even a modest smartphone still contains an active high-speed Internet connection capable of receiving HD video from nearly any location on Earth, you really need to take things to the next level if you’re going to generate anywhere close to the results you’re after. Which, of course, means you need to lean directly into the best practices of personalized video and you need to do so sooner rather than later.
At their core, personalized videos are exactly what they sound like – ones where you get rid of generic greetings like “Dear Sir or Madame” and address people by name. Ones where you speak not in a general sense, but to exactly what a smaller and more niche group of people wants to hear.
Sending personalized video in an email or other message is a powerful opportunity that you can’t afford to ignore – particularly when it comes to deepening the relationship you’re attempting to forge with your target audience. Not only does this technique allow you to create a far more memorable experience than ever before, but it also lets you effortlessly stand out from your competitors, get your message across easier and showcase both yourself and your brand – essentially all at the same time.
By sending personalized videos, you’re not just increasing engagement with the video itself. You’re also increasing engagement with your products and services, too.
To that end, Covideo is one of the most important assets you have available in terms of accomplishing all of this and more. Covideo is a video messaging platform that not only allows you to record personalized videos from your computer or mobile devices easier than ever before, but it also enables you to send those videos directly to your consumers as a true state-of-the-art sales enablement tool, too. It dramatically reduces both the cost and learning curve barriers commonly associated with personalized video production and manages to make the entire process so straightforward that any business can successfully accomplish it, regardless of size.
Where to Start
By far, one of the best ways to get started when it comes to mass personalized video for your brand involves taking a closer look at the wide array of different personalized video platforms that are available for you to choose from depending on your needs. There is certainly no shortage of personalized videos free options for you to pick, and there are also paid opportunities that may have some more advanced features. The thing to understand, however, is that every personalized video app will offer its own unique tools so it’s important to investigate every option in terms of what you actually want to get out of the software.
If you’re looking for personalized video landing page tools, for example, the chances are high that you’re looking to capitalize on this opportunity in terms of sales. At that point, tracking aspects are going to be hugely important because you’ll need to know where your visitors are coming from, how they’re engaging with your site, how many of them are actually converting into paying customers and more.
If you want to use a personalized video message for marketing purposes, obviously branding features are going to be very important. You’ll want to be able to put your logo on anything you send out so people know exactly where this content is coming from and where they need to go if they want to learn more information.
In a larger sense, your ultimate goal with personalized video is to make someone feel like they’re the only customer you actually care about in the moment. This is critical even if both of you intellectually know that isn’t true. However, you should never underestimate the power of that intimate connection between your business and a consumer if you’re able to create it. Not only will it create a more engaging and exciting experience on their behalf, but it will also generate an enormous amount of good-will and loyalty as well.
In terms of many of the above features, Covideo is a great option because it offers nearly everything you could want – including the ability to create personalized video at scale – in the form of one convenient and easy-to-manage tool. It has tracking and analytics, for example, that provide real-time notifications when your videos are viewed and allow you to dive deeper into exactly how many times they’ve been watched. Covideo also displays your videos on branded landing pages that can be further customized – either with your own in-house people or via the Covideo graphics team – to further match your company’s existing branded materials.
How to Get Started
Recording personalized interactive video can certainly be difficult at first, because for most people there is a pretty extensive learning curve involved. It simply takes a bit of time to not only get comfortable behind the camera, but also in terms of sending out the videos so that you can get the right message in front of the right people at exactly the right time. But just like any new tool or software that you might be using for your business, this is okay – and it’s even to be expected. There is always a learning curve and so log as you’re willing to work hard and get over it, you’ll be generating the types of results you’re after before you know it.
Once you know how to make personalized videos in that you’ve nailed the message you want to get across, rest easy knowing that sending them out quickly becomes something of a second nature. Your ability to create personalized videos online is the most important thing – once they exist, getting them out into the world isn’t nearly as difficult as a lot of people fear it would be. To that end, make sure that you view a lot of personalized video examples so that you can get a feel for what other people are doing. This is helpful so that you can see what works and, more importantly, so that you can see what doesn’t.
Likewise, you should know that part of your experience with Covideo will always include a plethora of different resources like best practices documentation, one-on-one coaching and more – all so that we can do our part to make sure customers like you are equipped with the proper tools they need to be successful, absolutely no exceptions. If you’d like to find out even more information about the benefits of personalised video as a service, or if you have any additional questions that you’d like to discuss with an expert in a bit more detail, please don’t delay – contact Covideo today.
If you’re ready to get started, try out Covideo today with our 14-day free trial.