Add personalized video for more effective outreach
Nowadays, consumers prefer a personalized experience with the brands they interact with. Upgrade your business messages and send a personalized video that is engaging, effective, and leaves a lasting impression.
Record with ease
Record personalized, one-off videos using your smartphone or webcam.
Upload existing materials like marketing videos to utilize all of your video assets.
Record your screen, your face, or both using Covideo’s Chrome extension.
Create a comprehensive library of video content you can use over and over.
Customize your approach
Include customizable buttons that drive engagement and set clear next steps.
Video landing page
Opt for a custom-created landing page or select from our ready-to-use designs.
Add captions to ensure accessibility and reinforce your message.
Control of colors and design of your video player to fit your brand.
Send from anywhere
Send your videos via email, text messaging or from your CRM.
Share videos on social media or send them via direct message.
Drive traffic to relevant sites by laying your video over the URL of your choice.
Send with confidence knowing your videos won’t get caught in spam filters.
Track your success
Receive real-time notifications that alert you when your videos are viewed.
Gain powerful insights through analytics that track views, engagement, & clicks.
Leverage team reporting to drive adoption and see where you’re winning.
Personalized Video Messages
Learn all about personalized video in this article and how you can use them to improve your marketing and sales campaigns. Personalized videos will add spark to your email campaigns and ensure that potential customers feel seen and valued. Read on to learn how to make personalized videos for email, read all about personalized video platforms and personalized email marketing, and look over personalized video examples. By the end of this article, you will know exactly what you need to do to get started with personalized video messaging.
Personalized Video Message
A personalized video message is one of the latest trends in communication. Consumers nowadays expect a personalized experience with the brands they interact with. This can be seen on popular platforms such as Netfix and Stitchfix, which are incorporating personalized experiences into their customer interactions. Personalized video messages are even popular with celebrities; the website Cameo lets users receive a personalized video message from celebrities for a fee. Whether they’re receiving a personal message from a brand or a favorite celebrity, consumers like to feel connected to the people and platforms they care about. Personalized video messages are a great way to build a relationship between a brand and a customer.
We can see the popularity of video messages in the following personalized video stats. These stats are based on one year’s (Sept. 1, 2019 – Sept. 1, 2020) worth of Covideo data and encompass more than 5 million views.
- The majority of recipients are Millennials or Generation Z–27.5% of recipients are between 18 and 24, while 33.5% are between 25 and 34.
- On average, recipients spend 1.17 minutes viewing a received video message.
- When receiving a video message over email, recipients interacted with the email an average of 1.66 times. This means that approximately two-thirds of recipients opened the email more than once.
- Of videos watched, 60% were viewed once, 16% twice, and 24% were viewed three or more times.
- 66% of recipients viewed their video message over mobile (67% of these on iPhone) and 32% on desktop.
- Most recipients used either Safari (47%) or Chrome (32%) to view their video message.
Clearly, if your brand or company wants to engage with younger audiences, you need to send personalized emails and video messages. You should create personalized videos for customer service, sales, and marketing endeavors. Let’s go over how to create and send personalized videos in more depth.
Personalized Video Message Platforms
Using personalized video is perfect for businesses looking to stand out. They are especially useful in sales as personalized videos help build trust, speed up the sales process, and build relationships through face-to-face interactions. However, trying to send mass personalized email through Gmail or another service can seem daunting and time-consuming to the uninitiated. Fortunately, it is easy to learn how to send personalized emails with personalization software like Covideo.
Covideo is a personalized video message platform that makes it easy to record and send video emails. You can use Covideo within Gmail, Outlook, Chrome, or a mobile app to record a personalized video message, then send it to a client with the click of a button. You can also send personalized video through text or social media. Videos are embedded directly within your email or text message, thus increasing engagement. When your recipient clicks on the video, they are redirected to a branded landing page selected by you to maximize your brand’s awareness. For more detailed instructions, continue to the next section.
How to Make Personalized Videos for Email
If you want to make a personalized video email, then first you have to sign up for Covideo! You can sign up for a 14-day free trial, no credit card required. Once you have a Covideo account, you can access your account online through Covideo.com, through the Chrome extension or Gmail and Outlook add-ons, or on the mobile app. (For more information on how to send personalized emails in Gmail, Outlook, and on mobile, click here). Recording is as easy as clicking the “play” and “stop” buttons! If you’re on the Gmail or Outlook app, your video will automatically be embedded into an email.
Let’s go over some best practices for how to make personalized videos. You should write down a greeting that includes the customer’s name on a piece of paper or whiteboard. This will grab your customers’ attention and personalize the message from the beginning. Introduce yourself and read your greeting out loud. Then, provide a summary of the video and let them know what you’re going to be talking about before you dive in. Be sure to mention what you can do for them and how you can create a clear path toward their goals.
After you finish recording, make sure to spice up your personalized interactive video with some CTAs! You can include clickable call-to-action buttons so your client can schedule an appointment, reply with a video, or go to a website for more information from the video page. Be sure to mention the CTAs in your video message and encourage the recipient to click below. It’s that easy!
Using Video for Personalized Email Marketing
You can also use personalized video email in marketing! Personalized video email marketing is sure to capture the attention of your prospects and make you stand out from the crowd. The benefits of personalized email marketing include:
- Increased customer engagement: 74% of marketers say targeted personalization increases customer engagement.
More opened emails: Emails with personalized email subject lines are 26% more likely to be opened. Likewise, the open rate for emails with a personalized message is 5.7% higher than those without one.
Higher click-through rates: Some brands have recorded an 8x increase in click-through rate once they added personalize video to their email campaigns.
Higher transaction rates: Personalized emails deliver 6x higher transaction rates.
- Increased sales: Marketers have noticed an increase of about 20% in sales when using personalized messages.
By implementing personalized video marketing solutions through a platform like Covideo, you can increase the success of your email marketing campaigns and connect more customers to your product!
Send Personalized Videos – Free
As shown above, personalized email and personalized video content are the best ways to attract customers, whether in sales or marketing. Personalization shows that the brand has taken the time and effort to get to know their customer base and tailor messages specifically to the recipient. If you want to get started with the best-personalized video technology on the market, then try Covideo today for free. With a 14-day trial, you can send an unlimited number of personalized videos free of charge. No credit card is required to sign up, so what are you waiting for? Get started with personalized videos today and bring your sales and marketing strategy to the next level.