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Covideo Blog - Video Email News

Reasons Why Should You Use Video In Sales

By: Lucija Vita Hanzic | June 5th, 2019

Today, it doesn’t matter what you sell.

How you sell is the factor that separates you from everyone else.

Attracting new leads is one of the most vital parts of your business.

That’s why we’re giving you some advice on how to use video in sales and how it can benefit your business.

Your buyers want your video content.

If you work in sales, you will understand the following statistics:

  • 54% of people want to see more video content from marketers.
  • 81% of marketers are already using video content in their marketing strategy and will continue to do so.

From the consumers’ point of view, almost 95% of them have watched an explainer video to learn more about a product or service.

81% of people have been convinced to buy a product or service just by watching a brand’s video.

72% of user prefer video than text to learn about a product or a service.


Using video in sales isn’t expensive.

People think that businesses have to invest massive amounts of money into gear, production, studios, or editing software.

However, you can achieve what you want with video by using your mobile phone, basic camcorder, or even webcam.

Customers mostly crave videos that are descriptive or demonstrative.
Check out how you can sell furniture by using video:

More than 58% of consumers claim that businesses which regularly produce video content are more trustworthy.

Moreover, these companies also get more engagement and leave positive impressions on various channels, such as social media.
Consumers even declared they would like to see more video content in the following niches: electronics, restaurants, travel, and fitness.

Using video to sell changes the process of buying

Knowing that buyers tend to rely on reviews, ads, and word of mouth to evaluate a product is not anything new.

However, purchase behavior has changed, and video content plays a significant role in these changes.

Video sells, and that’s a fact.

For example, in the past year, 40% of YouTube users searched the product on the platform to learn more about it before they bought it.

So, it’s not a miracle that make-up reviews and beauty tutorials still hit all the records when it comes to number of views.

Sometimes, you’re not able to try that exclusive product for yourself, as it might be sold exclusively in select stores, so you can either travel to purchase it, or buy it online.

People want to watch other people demonstrating the features and characteristics of the products, instead of reading all about it in blog posts or online reviews.

The consistency, the gloss, the structure, and true color are things that cannot be portrayed in enough detail through written text.

Customers want to see it for themselves.

Video content increases sales in the jewelry industry and the auto industry, too.

People want to see somebody driving the car of their interest and hear their opinion.

More and more dealerships are using video in sales because they can present more while spending less at the same time.

Also, providing buyers with a personalized video experience instills an additional level of trust.

Two people can have distinctive points of interest when buying a car – someone wants to see the command board; others are concerned about the size of the trunk.


That’s why personalized video emails can also step up your sales game.

You can boost your SEO by using video to sell online

Video content on your website will impact your SEO rankings.

SEO or search engine optimization is what you do to grow your visibility on search engine results pages. The higher the ranking, the better.

If your ranking is higher, it means more people will see your page when searching for a relevant term. That means they’ll be stumbling across your products, reading your content, and getting more aware of your brand.

It is no news that Google prioritizes websites with video content.

The use of video in your SEO efforts has several benefits: higher click-through rates, lower bounce rates, and quality backlinks.

If you include video in your sales efforts on your website, such as demonstrations, walk-through, fittings, promo offers, DIYs, or any other type of help, people will stay longer on your website.

The longer they are on your site, the more familiar they get with your brand.

SEO or search engine optimization is what you do to grow your visibility on search engine results pages. The higher the ranking, the better.

If your ranking is higher, it means more people will see your page when searching for a relevant term, which also means stumbling upon your products, reading your content and getting aware of your brand.

It is no news that Google prioritizes websites with video content.

That means several benefits: higher click-through rate, lower bounce rates, and quality backlinks.

If you include video content on your websites, such as demonstrations, walk-through, fittings, promo offers, DIYs, or any other type of help, people will stay longer on your website.

The longer they are on your web, the more familiar they get with your brand.

Create short and explanatory video content on your website. Make it attractive and engaging, but also educational. Create video content that people will want to watch, not just to fill the blank spaces on your site.

If you’re selling a particular product, show it from different angles, describe what it consists of, and how can people use it in their everyday life.
Enable them to share that content via various social media channels or via email to get more views and clicks.

However, video alone won’t skyrocket your website into the higher grounds of Google.
It will capture people’s attention and bring them to your website.

But, you’ll have to take care of the rest of the content to make them stay longer.

Your content needs to persuade people to make that purchase, sign up for that free trial, or reach out to you for guidance.

Video on social media gets the most attention

If you have social media profiles, use it to post content every day.

That way, you’ll keep your brand fresh in the mind of your followers.

Businesses sometimes decide not to post frequently on their social media platforms, because they don’t know what to post.

But, there is always something important enough to share.

Your current customers’ questions are the perfect source for your content.

Video content gets the most attention on social media.

Make sure to create videos just as you would for your website:

to educate, to inspire, to resolve doubts, and to make people aware of your company.

Don’t be afraid to use live video, too,

Many popular brands started including video in sales via Live Q&A sessions: those who’re interested in buying ask all sorts of questions regarding the product and get the answer right away.

If there won’t be any questions, you can still promote a special offer, or make an exclusive demonstration.

Encourage people to create video content, too.

If you have a list of your current customers, get them involved, and ask them to record a video testimonial for you.


Reward them for their effort by organizing a giveaway, share their video content to create a viral effect, and make use of someone else’s creativity.

To summarize:

It’s clear that people want to to see video content, especially before making a purchase.

To dramatically increase your sales and to establish an unbeatable level of trust, you have to give your customers what they want.

Instead of a cold call, try to meet the person on the other end, gain information about your contacts through their social media, and serve their interest by including video content on your website.

Let us know how it worked for you!

Here at Covideo, we’re all about video.

We love exploring the endless possibility of personalized video email and video marketing in peoples’ business efforts.

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