How to Use Internal Comms Video to Strengthen Your Business from the Inside Out

When people talk about business communication, the focus often lands on marketing campaigns, customer interactions, or brand messaging. But before you can communicate effectively with your customers, you have to communicate well internally.

Employees tend to juggle multiple conversations across many channels. Add in the rise of remote and hybrid work, and suddenly, keeping everyone informed and engaged becomes a lot more complicated.

Emails have been the go-to method of internal teams for years, but their effectiveness is waning. According to Forrester Research, employees are 75% less likely to read text emails than to watch a video. Inboxes are flooded, messages get lost, and your tone may not come across clearly.

That’s where internal comms video comes in. It combines the personal feel of face-to-face interaction with the convenience of digital communication. Whether you’re announcing important updates, training staff, or boosting morale, video lets you connect with employees in a way that’s clear, engaging, and human centered.

A history of internal comms video

Internal communications is an important part of keeping a business running. What started with memos and meetings became emails, then collaborative tools and video calls. While technology makes it easier to connect, employees often experience constant pings and notifications that can overwhelm them and harm productivity.

Video is changing that dynamic. It’s not just another channel; it’s a richer, more efficient way to deliver information. You can convey emotion through tone of voice and body language, ensure clarity with visuals, and make employees feel connected no matter where they are.

There are also various ways of using video at your business. Video calls are a popular way to connect in real time, but asynchronous video can also be a fantastic internal comms video strategy. Asynchronous communication allows people to review on their own time. It’s a great way to keep the conversation going without disrupting workflows.

The business case for internal comms video

If you’re wondering whether adopting internal comms video is worth the investment, here are four key reasons it pays off:

Employee Engagement

Gallup research found only 27% of employees strongly believe in their company’s values and less than half strongly agree they know what their organization stands for or what makes it different. When staff don’t feel connected to the mission, they’re less motivated to go above and beyond. Video makes it easier to communicate your values and culture in a way that resonates — whether you’re explaining a strategic shift or sharing a success story.

Retention

This quote says it best: “If you think good employees are expensive, try bad ones.” Retaining great talent is far cheaper than constantly hiring and training new people. Employees who feel informed, valued, and connected to their peers are less likely to leave. Internal comms videos help foster that connection, especially if you have a remote team spread across many locations.

Performance

Clear communication delivered through video helps keep teams informed. When your team is aligned on goals, processes, and priorities, performance improves. Salespeople know the latest promotions. Service techs understand updated procedures. Marketing and BDC teams are clear on messaging. That alignment translates into better customer experiences.

Dealership-Specific Advantage

Many dealerships are familiar with using Covideo for customer outreach. Dealers who are already improving sales with video can easily pivot to using internal comms video as well. Share sales goals, big wins, customer shoutouts, industry news, and new models coming in. Not only does this keep the team informed, but it solidifies video as part of the culture. This helps encourage the use of videos with customers.

Core uses for internal comms video

Here are the most effective ways dealerships and other businesses can integrate internal comms video into their workflow:

1. Announcements and general updates

Instead of a long email, record a short video to share important news. Whether it’s congratulating the team on a record month or explaining a new process, video helps convey tone and enthusiasm. Even when the news isn’t great — like changes to bonuses or policies — video allows leaders to communicate with empathy.

2. Mission, vision, and values

If less than half your staff can articulate your mission, it’s time to fix that. Create a polished video from leadership explaining what you stand for, why you do what you do, and how each employee contributes to the bigger picture. This isn’t just for onboarding; repeat the message regularly to keep it top of mind.

3. Internal webinars

Training doesn’t have to happen in person. Host internal webinars on product updates, compliance requirements, or customer service best practices. Record them so anyone who can’t attend live can watch later. This is especially useful for multi-location companies or dealerships.

4. Explainer videos and how-to guides

Need to roll out a new CRM feature or explain how to process a warranty claim? A quick screen-recording video can walk staff through each step, saving time and reducing errors. Employees can replay the video as needed, which they can’t do in a live meeting.

5. Meet the team videos

When you hire someone new, have them record a short introduction. This helps existing staff put a face to the name and makes it easier to strike up conversations. Encourage the team to send back welcome videos to build rapport quickly. At Covideo, we ask our new hires to record a “two truths and a lie” video as a fun way ton break the ice.

6. Follow-up videos

Not everyone can attend every meeting or conference. Send a quick recap video outlining key takeaways, next steps, and assigned responsibilities. This ensures no one is left in the dark after an in-person meetup. It can also serve as a great refresher for anyone who attended!

7. Peer-to-peer communication

Encourage employees to use video for quick updates, thank-yous, or questions. It’s faster and more personal than a long email, and with screen recording tools, it’s often easier to troubleshoot problems.

Internal comms video for remote and hybrid work

We have endless tools at our disposal to help hybrid and remote work run smoothly, but without face-to-face interaction, it’s easy to feel disconnected.

Internal comms video can bridge that gap. Here’s how:

• Turn cameras on in meetings to build accountability and human connection.

• Send video updates instead of scheduling another meeting, letting employees watch on their own time.

• Pair video with tools like Slack for quick, informal sharing.

• Use screen recordings for project walk-throughs to avoid long explanation emails.

For dealerships, remote work might mean sales managers working from home one day a week, or marketing staff located off-site. Internal comms video keeps them connected to the showroom floor without constant phone calls.

Using video to manage meetings more effectively

Meetings are a necessary part of just about any business, but they’re not always efficient. Here’s how videos can make them more productive:

Pre-meeting video briefs

Send a short video outlining the agenda and what prep work is needed. This ensures everyone comes ready to contribute.

Post-meeting recaps

Summarize decisions and action items in a quick video so nothing gets lost in translation.

Replacing some meetings entirely

If you’re holding a meeting just to share updates, replace it with an internal comms video instead. Employees can watch at their convenience, freeing up their schedule.

Dealership example: Instead of a two-hour monthly sales meeting, the GM records a 15-minute recap with sales numbers, top performers, and goals for next month. The team can watch it beforehand and come prepared with questions.

Recognizing and rewarding employees with video

Recognition matters, and video makes it more personal. Here are some examples of how internal comms video can improve recognition across your team:

• Leadership shoutouts: A video from the GM or thanking a service tech for going above and beyond.

• Team celebrations: Record a fun video to announce “Employee of the Month” or celebrate hitting a big sales goal.

• Peer-to-peer kudos: Encourage staff to record quick thank-you videos for coworkers who’ve helped them.

These small touches go a long way in boosting morale and making employees feel valued.

Tips for creating effective internal comms videos

If you’re new to internal comms video, keep these tips in mind:

1. Keep it short: Aim for 1–3 minutes for most updates.

2. Be authentic: Don’t over-script; speak naturally.

3. Use names: Personalize your message whenever possible.

4. Add captions: Makes videos accessible and easy to watch in noisy environments.

5. Mix it up: Include behind-the-scenes clips, bloopers, or quick interviews to keep things fun.

How Covideo makes internal comms video easy

The biggest hurdle for most companies is getting started. That’s where Covideo comes in.

With Covideo, you can:

• Record from your computer or phone, anywhere, anytime.

• Send videos via email, text, CRM, or even Slack.

• Track who’s watched your video and when.

• Store and organize videos for easy reference.

• Share videos across your team.

• Easily record your screen to share with commentary.

• Store and send unlimited videos—no running out of hard drive space or clunky attachments!

• All-in-one solution allows you to record internal comms videos alongside sales or external videos

Start strengthening your team’s communications

Internal comms video isn’t just a tool — it’s a culture-builder. It helps employees feel seen, heard, and connected.

For dealerships, the payoff is huge: higher engagement, lower turnover, better performance, and ultimately, happier customers.

You don’t need to overhaul your entire communication strategy overnight. Start small and record your next announcement as a video instead of an email. See how your team responds. Then, build from there.

Ready to dive in? Talk to one of our experts, and see how Covideo could be the versatile video solution your dealership or business is looking for.