Top Sales Software in 2025

Every business needs access to sales software for success. Whether or not you sell most of your products or services online, sales software can help you track your sales goals, communicate with customers at every step of the sales process, and analyze which sales strategies perform the best. There are several different software types to help you manage these tasks: CRM (customer relationship management) software, sales management software, sales tracking software, sales funnel software, and more. Though some sales platforms contain multiple software types, no one app can fulfill all of your sales needs.

As such, you should consider a variety of the best sales software options to figure out which best fulfill your needs. This article will cover five of the best sales software companies, including CRM, sales marketing, and sales prospecting. You can choose which software best fits your business or use several simultaneously.

Best Sales Software for 2025

So, without further ado, let’s go over the five best sales software that you should consider for your business in 2025.

Salesforce

Salesforce has become the biggest and most popular CRM software available. It is hard to simply answer the questions “what is Salesforce” or “what does Salesforce do,” as the platform has grown to encompass many different CRM solutions. Salesforce Sales Cloud is the best sales software of the bunch for many companies, including lead management and routing, web-to-lead capture, mass email, campaign management, company forecasting, and more. With Sales Cloud, you can generate and track leads, manage customer relations, and analyze your business’ goals and productivity. Sales Cloud pricing begins at $25/user/month. You can also check out other Salesforce offerings for your sales process. Salesforce offers B2B commerce, marketing automation, personalized email and mobile marketing, a customer data platform, partner relationship management, and a service cloud customer support app. For information about bulk pricing, you can contact Salesforce via phone or live chat.

A note on CRMs: Consider your industry

Keep in mind that Salesforce is a great "all purpose" CRM that serves many industries, but your specific industry likely has its own most popular customer management solutions. Covideo serves many automotive dealership customers, so we've compiled a list of the top automotive CRM options you can review!

Using an industry-specific CRM may help you access more relevant features and industry-specific integrations, ensuring all your sales software works together.

Covideo

Covideo is unique in that it is the only video recording and email tool on the list. Yet, Covideo is so much more than just a screen recorder or video email app. With Covideo, you can send personalized video emails to prospects and communicate face-to-face throughout the sales process. This personalization makes customers more likely to view your marketing efforts, respond to your sales team, and build a personal relationship with your brand.

Here’s how it works. You start by recording a video on Covideo’s dashboard, Chrome extension, Gmail, or Outlook plugin. Then, you can embed the video directly into an email. The video will preview as an animated GIF in the email, and your recipient will have to click on the video and be redirected to its landing page to view it in full. The landing page can be your own branded website or page. You can also add CTAs at the bottom of the video that direct your recipient on how to continue the conversation, whether through scheduling a meeting, replying with their own (free) video email, or clicking for more information. Sign up for a free trial; no payment information necessary.

Hubspot

Like Salesforce, Hubspot is an all-in-one sales, marketing, and customer service solution for businesses. It is also difficult to answer the question “what is Hubspot” in full. Hubspot offers a Marketing Hub, Sales Hub, Service Hub, and CMS Hub. In this article, we will focus on the Sales Hub, though the other apps may also be helpful for your business in managing customer relationships and selling products. Hubspot Sales Hub includes contact management, email scheduling, meeting scheduling, a deal pipeline, and live chat as its core products. Sales Hub Professional starts at $90/user/month, and you can explore its other products and solutions on its website.

LinkedIn Sales Navigator

LinkedIn Sales Navigator brings the power of sales prospecting to your LinkedIn account. It lets you find leads in your target market, get real-time insights for outreach, and build relationships with customers and prospects. Specifically, on each plan level, you can send 50 messages a month to your target prospects.

Linked Sales Navigator Core pricing begins at $90/month after a free one-month trial. You can also upgrate to the Advanced or Advanced Plus tiers to access additional perks like buyer intent signals, CRM integrations, usage reporting, and more. Explore the difference between these plans on LinkedIn's pricing page.

Pipedrive

Pipedrive is a sales and CRM platform that helps you manage leads, track communications, and automate administrative tasks. It is a relatively inexpensive CRM platform; Pipedrive pricing begins at $14/user/mo for a plan with lead, calendar, and pipeline management; personalized onboarding; data import; and over 400 integrations. If you need more advanced features, Pipedrive offers four more plans: Advanced for $39/user/mo, Professional for $49/user/mo, Power for $64/user/mo, or Enterprise for $99/user/mo. These upgrades come with features like an automations builder tool, an AI-powered sales assistant, lead routing, custom reporting, enhanced security, and more. You can compare pricing to see which works best for your team. Pipedrive also offers five add-ons for any plan: LeadBooster, Web Visitors, Campaigns, Smart Docs, andn Projects. These add-ons can help you better manage data, enhance the effectivenes of your website, create impactful marketing efforts, and organize tasks.

Picking the best sales software

Be sure to check out the website of each of the above for more information to determine which are best for your business. Generally, though, you should look into choosing one CRM platform for your lead generation and prospecting needs. You should add in LinkedIn Sales Navigator if you frequently use LinkedIn or want to find business and enterprise leads. Finally, any business can benefit from a subscription to a video email platform like Covideo that will let you expand your sales strategy toolkit and form more personal relationships with leads and customers. For any of the above software, be sure to try a free trial before committing to the platform.

Adding video to your sales software toolkit

Buyers tend to rely on reviews, ads, and word of mouth to evaluate a product, but purchase behavior has changed, and video content plays a significant role.

Before purchasing a product or service, customers want to see the value for themselves, which is most easily conveyed through video. When it comes to items to purchase, the consistency, the gloss, the structure, and true color are things that cannot be perfectly portrayed through written text. Showing your face on camera is even more powerful. Video helps buyers feel more comfortable doing business with you or hiring you for a service. People buy from people they like.

Video can also help boost SEO rankings by keeping buyers on your webpages for longer and optimizing for "snippets" on Google. It can also increase brand awareness and social media engagement. But if you aren't creating personalized videos for specific buyers that you can send over text and email, you're missing out!

How will video messages work for you?

The right sales software doesn't just make your sales process easier, it helps you eliminate waste. It allows your employees to work smarter, not harder.

By far, one of the most effective sales tools for B2B and B2C brands in particular is Covideo, a solution that was built from the ground up with you in mind. Covideo can be used throughout ALL phases of the sales cycle. It's a video messaging tool that allows you to record and send videos, all while sharing them via email, text, and more.

Try a free trial of Covideo today!