Video for Sales: The Secret to Building Connections and Closing Deals
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3 min read
Published Date: September 16, 2022
Salespeople can use video at any point in the sales process to create stronger connections with their clients and prospects, from cold outreach to after the sale.
Video for sales can refer to a one-to-one video created especially for a client or prospect to entice them to take action.
Video is a more personal, engaging, and authentic way to connect. 71% of consumers expect companies to personalize experiences!
Sales teams should use a multichannel approach, utilizing video, emails, phone calls, and marketing campaigns for the most impact.
Using a tool like Covideo makes it simple to create video sales outreach with customizable landing pages, CTAs, analytics, and more.
Salespeople can use video at any point in the process, including for cold prospecting, follow-ups, thank-you messages, and demos.
If you had to make a list of the most powerful sales tools available today, video for sales would sit right at the top. In a world where inboxes are crowded, voicemails go unanswered, and cold calls often get ignored, video breaks through the noise and brings back what’s been missing from sales outreach: a human connection.
At Covideo, we make it simple for sales reps to record and send personalized video messages that lead to connection. Whether you’re prospecting, following up, or nurturing relationships, video for sales gives you the competitive edge you need.
Why video for sales works
Unlike polished marketing videos, sales videos are designed for one-to-one communication. They’re quick, personal, and authentic—perfect for grabbing attention in a crowded inbox. Instead of asking your prospect to imagine who you are and what you can offer, video puts a face and voice to your message.
A personalized video can:
Boost open and response rates compared to plain-text emails
Humanize your outreach and help build trust faster
Cut down on back-and-forth emails by clarifying tone and intent
Keep you top of mind—even if the buyer isn’t ready today
With Covideo, you can record and share these videos instantly via email, text, social media, or even through your CRM.
How sales teams use video
Video for sales can be applied at every stage of the sales process. Here are some powerful ways to use it:
Prospecting: Stand out from the crowd with a short, friendly introduction that shows your personality. A quick video message is far more engaging than a cold email.
Product demos: Give prospects a firsthand look at your solution. Show, don’t tell, and make it easy for them to see the value.
Follow-ups: Use video to recap meetings, answer lingering questions, or keep deals moving forward.
Customer support: Walk through answers to questions or demonstrate features instead of writing lengthy explanations.
Thank you messages: A short thank-you video after a meeting or closed deal goes a long way in building long-term loyalty.
Personalization is a game-changer
One of the biggest benefits of using video for sales is the ability to personalize your outreach. Studies show personalized messages sigificantly improve engagement—and video takes personalization to the next level. McKinsey found 71% of consumers expect companies to personalize their interactions, and 76% are frustrated when those companies don’t make it happen.
With Covideo, you can:
Address prospects by name
Customize your video landing page
Add clickable calls-to-action (CTAs) that drive next steps
Track viewer analytics to see who watched, how long, and whether they clicked
This level of insight helps you refine your strategy and focus on prospects who are most engaged.
Boosting sales with a modern strategy
Today’s buyers expect more than generic outreach. They want authentic, human communication. Video for sales helps you deliver exactly that while giving your team the tools to stay competitive.
Here are a few tips to maximize success:
Diversify your outreach. Mix video with cold calls, social selling, and email campaigns for maximum reach.
Engage current customers. Don’t forget your existing customer base—video is a powerful tool for upselling, cross-selling, and asking for referrals.
Be authentic. Don’t stress over perfection. A genuine, unscripted video is more relatable and effective.
Use strong CTAs. Always guide your viewer to the next step, whether that’s scheduling a meeting, watching a demo, or visiting your website.
The Covideo advantage
Covideo isn’t just another sales tool—it’s a complete video for sales platform built for busy reps who need results fast. With seamless integrations for Gmail, Outlook, Salesforce, HubSpot, Chrome, and more, plus mobile apps for iOS and Android, Covideo fits right into your existing workflow.
You’ll also have access to powerful features like:
Video analytics to track engagement and measure success
Customizable CTA buttons that drive conversions
One-click recording and sending so you can create videos in seconds
Branded landing pages to keep your logo, colors, and designs front and center
With Covideo, connecting with prospects has never been easier—or more effective.
Get started with video for sales today
At the end of the day, sales is about relationships. Video gives you the ability to build those relationships faster, stronger, and more authentically. Whether you’re looking to break into new accounts, close deals faster, or strengthen existing customer ties, video for sales is your unfair advantage.
Ready to see the difference for yourself? Start your free trial with Covideo today—no credit card required. In just minutes, you’ll be recording, sending, and tracking videos that drive real results.