Video Testimonial: Jimmy Hadley at Roseville Kia

Jimmy Hadley is a direct sales manager at Roseville Kia in Northern California who attributes his success to being able to listen to customers and put their needs first. His hard work and dedication to providing great customer experiences have lead him to win multiple awards, including being named the first place winner of Kia's 2025 National Sales Consultant Competition.

National recognition, down-to-earth approach

Despite his big successes and being named Kia's #1 sales consultant in the nation, Jimmy's sales approach is grounded and empathetic. That's why we named him one of the winners of Showroom Superstars, our biannual contest honoring Covideo users who are improving their connections and sales with video. Jimmy's friendly demeanor and sense of humor connected with us instantly. After all, Covideo is all about building trust and helping customers find the right vehicle.

Through personal experiences and quirky skits, Jimmy described to us how video has elevated his approach to sales, saying there was a definitive shift in his sales before and after he started using Covideo.

Video Transcript

Jimmy VO: Hi guys, my name is Jimmy Hadley. I'm one of the direct sales managers here at Roseville Kia, and I wanted to take a moment to send in my video about Covideo and how it makes me a superstar at my dealership.

Covideo benefits

I mean, really for me, there was pre-Covideo and post-Covideo, and it's been night and day. I mean, one, I love the personalization in my videos. I take great pride and do that, making them fun for my customers. The efficiency of it, I'm saving time and effort by creating a single video and sending multiple ones. I get the same point across without having to repeat myself with multiple phone calls. And they increased engagement. I love seeing how often they view my videos. I love seeing 10 times this customer’s looked at my video, I know I've got a good one coming in. And it's just really improved on my conversion rate. I mean, more sales. Who could ask for more?

On top of that, it's a great way for follow-up and engagement. I mean, I send out surveys to my customers with videos and ask them to interact with me, and they love it. It's super simple, super convenient, all in one place on their phone.

Survey skit

Jimmy: Hey, Mya, thanks for coming in for the service. Did you get the video I sent you about the survey?

[Jimmy pauses while the customer looks at her phone excitedly.] Check it out!

Customer experiences with video

Alright, and that's just my experience, but for my customers, it's even better, I would believe. I mean, it's convenient access. They can view their videos at their pace on their time, making the car-buying process more efficient. They're getting the detailed info from me. I'm building trust with them. They're gonna see the vehicle in detail and get a feel for me, my face, and they always come in looking for this mustache.

Sales skit

Salesperson: Hey, how's it going, sir? Welcome to Roseville Kia. How can we assist you?

Customer: I actually just came to see--Jimmy from the video!

[applause sounds in the background while Jimmy appears in the frame]

Jimmy: Works every time. How you doing?

Conclusion

Overall, the video messages are powerful in my dealership and for car sales, offering benefits for both the dealers and customers. It's enhancing the buying experience and driving engagement, ultimately leading to more successful sales. So, thank you, Covideo. I look forward to working with you for many years to come.

Try Covideo today for stronger connections

You can create a more engaging, efficient, and fun sales process just like Jimmy. Try out a free trial of Covideo at your dealership or talk with an expert to see how you can incorporate video into your sales strategy.