Video Testimonial: Wilhem Mercado at Lincoln White Plains

Mastering a few video best practices can make a big difference for your sales!

Just ask Wilhem Mercado at Lincoln Plains Premier Collection. Wilhem has over 20 years of experience selling Lincoln vehicles, and each year his sales get better and better. He credits part of this success to Covideo. By using personalized videos to introduce himself and his dealership, show off exciting features on new and used vehicles, and easily send videos over email or text to his clients, he provides an unforgettable experience that only takes two minutes or less to record.

Wilhem found that most customers who recieved a video watched it more than once or twice. As a matter of fact, he reflected on a recent client who watched the video 12 times. His industry knowledge shines on camera, and it helps deliver the luxury experience his customers expect. His hard work has lead him to be on his way to a $200,000 earnings year.

But all it takes is the camera on his phone and a little bit of effort. We love Wilhem's story because it shows how you don't need fancy editing tools or perfect takes to make big wins with video. Authenticity, thoughtfulness, and expertise make the difference.

Video Transcript

Wilhem Mercado VO: Hey, my name is Wilhem Mercado, Lincoln White Plains Premier Collection. I wanna show you a 2025 Lincoln Navigator in Starlight gray, completely redesigned. Check it out. Let me know if you like this vehicle.

Here is the 2025 Lincoln Navigator in Starlight gray, completely redesigned. Those are your 22 inch alloy wheels...

Nah, I'm just actually going to tell you that Covideo actually works if you present the vehicle the right way: introducing yourself, the name of the dealership, your name, have your face on the video, and then flip the screen around and show the actual car and get into details about the car quickly, within the 2 minute time span, and email that video to a client or text it to them.

Odds are, within a half an hour, that client is reaching out to you saying, "Hey, I like your video." I've had clients literally look at my videos, not once, not twice, multiple times. The last one I did, the client looked at it 12 times. I sold the car within a half an hour. I've shipped cars from New York to California, to Mississippi, to Texas, to Nebraska, all over the United States, and it's all because of Covideo.

If you could do this and flip the car and the screen around and show the car in detail and have that customer fall in love with the vehicle that they're looking at, and the features that they're looking at, in the vehicle... Once you do that—and you show them the new features, new designs, and explain it thoroughly—you've won them over.

My sales have gone up quite a bit. I'm in the business—I'm closing in on 24 and a half years with Lincoln. I've been with this dealership for 20 years, the Premier collection Lincoln White Plains. My sales have gone up consistently month after month, year after year. I'm hoping this year I crack well over $200,000 for the year, and a good part of that is owed to Covideo. I love the tool. I'm the number one guy here that uses the tool the right way, and I represent the company the right way with this tool.

I want to say on a month-to-month basis, I do anywhere from 10 to 15 sales alone between new and pre-owned vehicles consistently because of Covideo. I use it on new cars, and I use it on used cars all the time. Used cars, it works just as good, because you have to show the car in detail and you can't duplicate a used car, so that's where Covideo comes in handy.

Anyway, my name is Wilhem Mercado, Premier collection Lincoln White Plains, and I'd love to represent Covideo.

Bring video to your dealership

With a free trial of Covideo, you can start sending and recording vehicle walkarounds right away. Or, reach out to one of our experts to see how Covideo can improve sales at your dealership. We love to talk strategy!