Customer Interview - Kate Eltringham at GWC Warranty
Published Date: March 2, 2022
Originally posted March 29, 2018
Kate Eltringham is the Vice President of Marketing in GWC Warranty, the best-in-class provider of vehicle service contracts through independent dealers in the US. She had been working there for five years at the time of this interview and started using Covideo not long after she joined.
Covideo for external communications
For GWC, Covideo is a great way to communicate with dealers across the nation with more than just plain-text email outreach. Even the company’s CEO and president Rob Glander is using Covideo, along with several other members of the executive leadership team, who use video in tandem with email.
“Video is a much more compelling way to get the message conveyed. It really adds that personal touch that you can’t get from just a text-based communication. Moreover, Covideo is great for sending the basic, ‘Hey here’s a follow up’ or, ‘You guys had a great quarter.' Also, we communicate with our remote sales team and to the people in office as well,” Kate explained.
Using Covideo within the company
Everyone at GWC Warranty considers Covideo a great way for marketing to communicate with operations or the human resources department. For instance, the vice president of operations uses Covideo for performance updates. Using video software has improved external communication with their dealer base. At the same time, the team at GWC loves using it internally to get in touch with employees.
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