Convert more leads with sales prospecting tools
Incorporate video prospecting into your sales outreach to engage leads, get more responses, and increase conversions.
The best-kept secret
to increase sales
Increase responses, engagement, and conversions by incorporating video in your sales emails.
What is Covideo?
Covideo is a sales prospecting tool used to easily record, send and track personalized video messages. Incorporating video into your outreach increases overall engagement and conversions, making it an effective and innovative sales technique.
Increase response rates
People want to do business with people, not technology. Skip the impersonal interactions by incorporating a personalized video email into your outreach for a lasting first impression that resonates.
Keep prospects engaged
Use Covideo’s call-to-action buttons to share content like e-books, whitepapers, case studies, or to invite working prospects to webinars. Helpful resources like these add value and demonstrate the expertise and insights you bring along with your product/service.
Shorten the sales cycle
Delve into product overviews or address complex questions without sending lengthy, confusing emails or waiting weeks to coordinate calendars. Keep the lines of communication open and the timeline on schedule with a video your prospect can watch at their convenience.
Sales Prospecting Tools
Sales prospecting is a common step in any sales process. But what is prospecting? To best define prospecting, we describe it as the process of sales representatives calling or sending outbound email leads in hopes of finding potential clients and customers for your company. Sales prospecting first began with the YellowPages in the late 1800s, and by the late 1990s, sales prospecting started to take shape with the World Wide Web. In today’s day and age, sales prospecting has changed its form and is considered one of the best sales tools to use on other various web platforms like social media sites and business networking sites like LinkedIn.
Sales prospecting benefits sales professionals in a number of ways. First and foremost, when done correctly, prospecting opens up a larger pool of potential buyers of your product or service. It can help you reach new customers and even new fields. With sales prospecting, you can diversify your outreach. When looking for ways for how to prospect for sales in the modern world, you’ll stumble upon new types of strategies that include social media platforms and personalized outreach strategies like video email. Nowadays, those who work in sales also understand the importance of sales engagement platforms. Sales engagement platforms can help you streamline your sales process by integrating and automating many of your sales strategies. A common issue that sales professionals face is actually qualifying a sales prospect and accurately identifying a potential sales opportunity. Sales engagement platforms can help you track your leads to better understand who you’re selling to and how you’re doing it!
Sales Enablement Tools
Imagine that there are two sales representatives, one with an array of resources while the other one doesn’t have any. It’s probably safe to assume that the sales rep with the resources will outperform their coworker because sales enablement tools can better support them. The resources not only allow the sales professional to complete their tasks, but they were also able to complete them more efficiently and effectively than that other sales rep who didn’t have any tools to use. Before telephones existed, sales professionals’ first prospecting tools were newspapers and telegraphs. In 1864, a dentist sent the first spam telegraph which helped promote his business. Although our technology has advanced, the primary purpose of sales software and sales engagement platforms is to help salespeople educate the right people about their products or services.
But how do you ensure your reps have the right resources to boost conversions and work more leads through the buyer’s journey? Having the right sales prospecting tools is crucial in streamlining your sales process and creating more qualified leads. In the next section, we’ll cover the most common types of sales prospecting tools.
Sales Prospecting Tools
Below, we’ll outline the five main sales prospecting methods that you can use to amp up your selling prospecting techniques. You can use these individually or combine them to find the prospecting strategies that work best for you and your sales team.
- Calling a prospect or a decision-maker – When there aren’t any inbound leads, a sales professional has to find prospects by giving people a call. This is when cold calling comes into play. Now that sales professionals have access to the World Wide Web, they don’t have to be unprepared when reaching out to talk to a prospect. Before making a call, a sales rep can get more information about a prospect from their social media profile and website. They can find common connections, like a person, a group, interests, or any other commonality that could break the ice with their prospect.
- Referrals – Referrals as a sales prospecting tool is essentially prospecting through people that you know and are either existing contacts, clients, or business partners.
- Networking – Networking involves interacting with others, whether through social media platforms or in-person, to develop professional or social contacts. A lot of sales professionals will attend networking events or use social media to find and develop new contacts.
- Content marketing – Content marketing introduces and educates people about a sales representative’s services or products. When content marketing, you are more focused on providing valuable information about your product as opposed to selling it.
- Email marketing – Email marketing can help share information about your business through emails and points out how valuable your product or service is. Salespeople send an average of 36.2 emails per day. Since you’re already sending out so many emails, it’s important to update a sales professional’s email outreach with the best b2b sales prospecting software.
If you’re able to personalize your email outreach, you can significantly improve how you communicate and correspond with your sales prospects. Including an outreach, aspect like video to your emails not only personalizes your communication, but it can also make your prospect feel more important and recognized. Video emailing can help you stand out in a cluttered inbox and catch the attention of your prospect.
Best Sales Tools for Modern Professionals
The best way to learn more about outbound prospecting is to actually put yourself into the buyer’s shoes. Buyers today are more informed than ever before, but CEB research shows that they’re deeply uncertain and stressed out. Yes, they have plenty of information at their fingertips, but customers are more overwhelmed and paralyzed by this information than they are empowered. So to better help the buyers, sales professionals need to make the buying process that much easier. A great way to do this is to humanize the sales process. Instead of emailing plain-text messages, sales reps can simply replace the text with a compelling, personalized video message as one of their sales prospecting methods.
Covideo can be used as a B2B prospecting tool and a sales outreach tool. Covideo is a sales tool used to easily record, send and track personalized video messages. Adding video to your outreach and sales prospecting improves response rates, increases sales opportunities, and closes more deals. Covideo even lets you add call-to-action buttons to your videos to help your customers stay more engaged and can also demonstrate the expertise of your sales rep. Using videos in your email outreach can also help you shorten the sales cycle as a sales rep. You can avoid lengthy emails, keep your communication short, sweet, and personal while keeping track of a reasonable timeline with your customer.
Covideo: A Video Prospecting Tool
Video can help customers in the buying process in a big way. According to a survey conducted by Google, 68% of YouTube users watched YouTube to help make a purchase decision. Therefore, it only makes sense to incorporate video prospecting into your sales process. Video will increasingly inform consumer decisions and connect businesses with people on the internet. Covideo is the best sales software that allows professionals to express themselves like they would in person. As a result, sales professionals will stand out in the inbox; they’ll build more trust and are more likely to receive a response from their recipients.
Video prospecting can create a positive impression from the first interaction someone has with your brand. Sales representatives can also put a face to a name and empathize their messages with verbal and nonverbal communication. When you offer solutions to simplify their problems, you’ll demonstrate that you understand their pain points. Covideo as a sales engagement software can help you increase open rates, receive more responses, close more deals, and see growth with personalization. If you’re interested in using an app like Covideo in your sales prospecting strategy, read on to learn more about prospecting tips and some of the best practices when using video in your sales outreach.
Covideo Best Practices in Sales Prospecting
Many of the top prospecting tools recommend personalizing your email outreach. Covideo takes personalization to the next level by creating customer-centered communication. Using Covideo’s software, sales reps should incorporate personalization, record quick, engaging videos, strong call to action, and memorable branded video templates. When prospecting with video, sales professionals should keep their videos around 30 seconds to a minute long. This will keep your viewer engaged. Another great way to engage your prospect to hold up a whiteboard or notepad with the prospect’s name on it in the video when introducing yourself and saying hello.
Throughout your video message, make sure you mention relevant topics or points of interest. Prospect are more likely to engage with your video message if you personalize it to them. A prospecting platform like Covideo also lets you add in CTA buttons to guide the viewer to their next steps or provide additional resources. Lastly, best practices in sales prospecting includes creating a custom video landing page, which will leave a memorable impression on your viewer. Now that you’re aware of how important and the difference that video can make in your prospecting strategies, it’s time to actually put it into action. Covideo does all of the heavy lifting for you and allows you to fully personalize your video outreach.
Send Sales Prospecting Videos Today
Sales prospecting has evolved from telegraphs and newspaper ads to social media platforms like LinkedIn and email video platforms like Covideo. Prospecting, to the modern buyer, requires a different approach than what the traditional sales process allows for. Video email prospecting and email prospecting tools like Covideo allow you to humanize the buying process because salespeople can use nonverbal and verbal communication instead of relying on plain-text messages. The best prospecting tool helps both the customer and the sales professional.
Get started today by creating our own sales prospecting videos with Covideo. Let us show you how to incorporate video emailing into your prospecting strategy. If you want to learn how to amp up your sales techniques, try out Covideo today for free. With Covideo’s free trial, you’ll get instant access to all of our standard features, and you’ll be able to upload, record, send, and track video emails within minutes. Try it out for 7 days; no credit card required! Covideo is the best way to send videos through email; let us show you how to personalize your approach and close more deals!