The data has proven that video is the optimal tool for marketing and sales lead generation for your business. But if you’re looking for some numbers to quell any remaining doubts, here are some key highlights from a report by Vidyard and Ascend2 based on feedback from marketers who have successfully incorporated video in their marketing and lead generation efforts.
- 71% of respondents confirmed that video converts better than other content
- 69% of respondents indicated that video has increased lead generation
- 95% of respondents confirmed that video is an important and valuable form of marketing content
- 86% of respondents utilized some form of measurement of video marketing effectiveness… Hot Spots anyone?
Though it is insightful to hear statistics on the general public’s video consumption habits, it definitely helps to also hear from business owners how these habits are actually affecting their businesses. For more information about confirm videos check out this article and the accompanying study.