Are you looking to sell more cars or bring in more customers? You can do both – and – more by using video for cars! In fact, one of the most effective ways to use video in the auto industry is a vehicle walk-around. With a car walk-around, you get to show off a vehicle up close and in detail to a potential customer. It is proven that in-store visits increase and show rates improve when the customer gets to see the car beforehand. So, let’s go through some tips and best practices to make your video on car walk-arounds successful.
How to sell more cars with video
Personalize your message.
When starting your video, make sure to personalize it by saying their name and reintroducing yourself and your dealership. This all helps to re-establish that human connection and lets them know who to look for when they stop by the dealership.
Record in landscape mode.
Then, swap cameras to show the entirety of the car. It’s important to note, turn that phone sideways. Shooting in landscape mode allows you to show more of the car at once. It’s nice to see the entire car at the start of the video. Quick note: the recording pauses for a second as the cameras change, so don’t swap in the middle of a sentence or you’ll be cut off.
Highlight key features.
Now you can start the actual walk-around, pointing out any details of the car that you want to include. If it’s pre-owned, this is a good time to showcase the vehicle’s condition. Customers trust sales people willing to be honest about the cars condition.
Show the inside too.
Once you’ve shown everything relevant on the outside, go ahead and open the car door to video the interior. For a little extra flair, sit in the driver’s seat to give them their potential view.
Take this opportunity to showcase any of the vehicles cool features that the customer was looking for. And answer any questions they might’ve had about the car and it’s history.
End your video for car walk-around with a call to action.
Now that the video for the car is coming to a close, switch the camera back to you and give them a call to action. Let them know what to do next, how to contact you, and give a nice farewell.
Bonus tip: Don’t share everything you know about the car. This way, when they do come in, you still have more information to offer to further catch their attention.
Car walk-around example
To see an example of a car walk-around video in action, check out the video below. Sending car walk-around videos to customers is one of the best ways to show off your cars. If you have any questions or want to get started, give us a call at Covideo.
If you’re not sure where to begin, we’ve put together a brief script for a generic video on a car walk-around. A few things to note: introduce yourself, tell mention the specific car and model the buyer inquired about, and highlight some of its main features. And most importantly, always end the video with a call to action so the viewer knows what to do next. In this example, the sales rep is reminding the buyer about an upcoming appointment. Check it out:
“Hey Bob, it is Ross at Covideo’s dealership. Thank you for your inquiry on the 2008 Nissan Sentra. We got it pulled up here, let’s give you a look at it. So you got a nice gloss going. We’ll take a look at the tread. Plenty of life left as you can see there. One thing I did want to point out is we do have a minor scratch here. We’ll get that buffed out the best we can for today. Swing you around, look at the other side of the vehicle here. Now I’ll go ahead and jump in, driver side here. Show you what it’s like to be the owner. As you can see, we’ve got climate control. We are looking at an automatic shift. I really look forward to seeing you today at 2 o’clock for our scheduled appointment. Bye for now.”
Why should I add Covideo to my sales toolbox?
It’s no secret – video has become one of the main ways of communicating in society. Right now, 6 out of 10 people would rather watch online videos than television, with users viewing more than 1 billion hours of video each day on YouTube alone. 81% of businesses use video as an effective marketing tool, and online videos are on track to make up more than 82% of internet traffic by 2022. Consumers respond better to video than plain-text messages because they are easier to consume, are more engaging, and can be received on different platforms. There are tons of video tools available for businesses that will support their needs in sales, marketing, customer support and other internal and external operational areas.
More businesses have started engaging with video marketing app solutions and video marketing tools. Now, businesses are also taking advantage of free video tools and paid video marketing platforms that help match their goals. Covideo is a video messaging platform that helps businesses create engaging online marketing videos. Having a reliable video tools software that assists in connecting with prospects in a sales setting, can help promote the business in marketing, and reaching out to potential hires for recruiting is essential. Adaptable and versatile, it’s a great video marketing tool, especially in the car industry.
Start sending car walk-around videos today
Locating the best video editing software free solutions and the best video editing software for beginners will help your business rejuvenate your marketing with video. Some of these solutions include Windows Movie Maker, Shotcut, Lightworks, Blender, DaVinci Resolve, and are compatible as the best video editing software for MAC and PC. Windows 10 Video Editor is also one of the best video editing software for Windows 10 options on the market. There are also numerous options that fall within the best professional video editing software. The goal is in finding the one that works best for your company.