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Sending Video Emails Will Increase Your Company’s ROI

By: Olivia Petrac | July 4th, 2018

How many people are sending emails every day? Probably everyone. How many of them are sending personalized VIDEO emails? Not everyone.

Even though video content is almost everywhere, people still prefer watching a video over recording it.

There could be many reasons why people are still hesitant about video usage.

In this blog, we’ll name the top reasons for not recording videos.

 

Reasons for not recording videos

  1. Feeling a bit camera-shy

Most people find themselves uncomfortable in front of the camera and feel unnatural. Of course, the part where you look into the camera instead of another human being can seem strange at first.

However, every time you practice, it becomes easier. It takes a few times of recording yourself before you begin to feel natural in front of the camera.

Remember that the most important thing is to show your personality and your skills authentically!

 

  1. Assuming the costs are too high

When you think of recording a video, you probably imagine a lot of heavy equipment and ten people running around trying to get the best of it.

Well, that idea would be right if we were talking about making a film. In regards to video communication, the truth is you can record your videos with something all of us already have.

A smartphone!

Video platforms such as Covideo has a mobile app for iOS and Android devices.

That way, your videos can be recorded in a few simple steps. Install, record, send, and benefit from it!

 

  1. Afraid of making mistakes

You don’t have to be perfect. Don’t even think about chasing perfection because you that will result in something completely the opposite.

To your viewers, you will seem like someone who is not a real human being.

People make mistakes, forget what to say, stutter, etc.

That’s normal, and you should never feel bad because of it.

Instead, focus on what you want to say and what is the best way to say that. Think about the person who will receive your video message.

Will that person understand what you want to say?

 

Personalization: Is it for me?

Marketers know how to make their audience feel good about themselves. Creating products that are made specifically for your customers is the magic recipe for getting their attention. Moreover, you will raise awareness of your company. Consequently, that will lead to improvement in your sales results.

Benefits of personalization

If we started naming all the advantages personalized marketing has for businesses, we would probably never stop typing.

That’s why we only bring you four main benefits which your business will enjoy if you decide to implement personalized marketing.

 

  1. Improved customer experience
  2. Drive revenue
  3. Increase Brand Loyalty
  4. Create Consistency Across Channels

Personalized this, personalized that; What about a personalized video?

So, what does personalization has to do with video communication? Everything!

Two-way communication can only be effective if it’s personalized. Therefore, video communication MUST be personalized if you want to achieve results with it.

As the video is the most engaging type of content right now, personalization is the most effective marketing strategy. This powerful combination will ensure the person that receives your video message feels important to you.

If you are communicating with your customers with video, you will notice that communication is getting more efficient.

Your customers will understand better what you are saying to them. Contrary to written communication, you can easily explain what you want to say and emphasize what is important.

Adding the elements such as the tone of your voice or your body language will only improve the quality of the relationship you have with your customers.

Improved customer experience is a common goal for every company there is, and you can only achieve it with high-quality communication. There are no skipping steps here!

If you want your customers to feel good about your company and your products or services, you have to communicate effectively.

 

Customer satisfaction = increase in ROI

As you implement video into your communication process, you will notice a lot of things will start changing.

To be precise, those changes will be positive for you and your company. Your customers and partners will appreciate your communication improvement.

How can they not appreciate you recording a personalized video message for them?

Consequently, customer appreciation will lead to an increase in ROI.

By choosing the right video platform, companies will see what is essential to their customers.

Some video platforms are providing their users with detailed tracking information on the sent videos. For instance, if you are sending video emails to your potential customers, you will get valuable insight.

Who watched the video, how many views it had, which part was watched more than once, etc.

Getting feedback from your targeted audience has always been a challenge.

However, implementing video will provide you with detailed information and help you shape your communication and marketing strategies better.

 

Your customers are unique individuals

After having all this information about your customers, you have to do something about it.

Sending video messages and tracking customer behavior is not enough. Your customers will expect you to treat them as unique individuals. Each of them has their specific needs, wishes, preferences, and ideas.

If you dedicate your time and focus on sending truly personalized video emails, you will increase brand loyalty.

Of course, this is not something you can do overnight. Rather than sitting around and analyzing your situation, start recording videos one by one.

A small step like sending video emails instead of text will provide you with plenty of benefits.

Your customers are already communicating with a lot of companies. They don’t have to be your competitors to set up the level of communication quality for you.

For example, your customer is already communicating through video with one company from another industry. Then, he will probably ask himself why is your company not sending video emails as well.

Not to mention that you are probably already sharing videos on your social channels. Therefore, why aren’t you adding them into your email communication?

Being consistent across various channels doesn’t just apply to your communication style or the messages that you are conveying.

It has to do with how you are transmitting these messages, too.

 

What do numbers say?

Researchers at the University of Texas studied why people love personalized experiences so much. They found that people recognize when content is created just for them and is relevant to their needs.

For example, marketers who personalize web experiences see a 19% lift in sales. Additionally, 74% of customers feel frustrated with a website with content not adapted to their preferences.

Even the click-through rates are improved by 14% and conversion rates by 10% when sending a personalized email.

 

time-spent-on-website-with-video-covideo

 

Creating content, products or services that are personalized will increase conversions.

The great thing is that video content also increases conversions. Companies that use video on their landing page increase conversions by 80%.

Moreover, after watching a video, viewers are 70% more likely to buy. Indeed, combining video with personalization is what will get your customers’ attention.

Whether your videos serve for promotion or communication, your customers will love them more than text or photos!

Sending video emails with Covideo

Covideo has many options for its video lovers. Here we will only mention the ways of sending video emails through Gmail and Outlook. With this video platform, you can easily create emails that will catch an eye of the recipient by integrating video into your emails.

One of the options to send your personalized videos is with Covideo Outlook Add-in. It’s integrated directly into your Outlook account so you can create and send video emails to your contact list.

After plugging it in, click on the Covideo toolbar within Outlook. It’s up to you to decide will you use your previously recorded videos or respond to incoming emails with video.

Sending videos emails this way will provide you with valuable tracking information.

 

Check the video below to see how Covideo Outlook Add-in works:

 

You can find the Covideo Chrome Extension in the Google Chrome browser and download it to your toolbar.

After you’ve downloaded it, you will see the same Covideo icon while creating a new email. By clicking on it, your Covideo library will open, and you’ll have access to all your videos.

Click on the video you wish to insert into your new email, and the video will already be in there.

Check the video below to see how Covideo Chrome Extension works:

Obstacles VS. benefits

If you are focused on finding the reason for not sending video emails, you will probably find it.

After creating such a list, what’s in it for you?

Deciding not to use video solutions for your communication process will affect your competitiveness in the market. No matter the industry, goal to be better than yesterday is common to all businesses. Communication is not an exception to it!

On the contrary, communication is always a priority.

It’s something that connects you with your existing and potential clients.

If all this weren’t convincing enough, we’d let you know that mentioning a personalized video in the subject line increases the open rate by 272%. 

The possibilities for how to use video in your business communication are endless.

According to Neil Patel’s blog, approximately 50% of the marketers who used video in email campaigns saw increased click-through rates.

Not to mention that the time spent reading the email has increased and that people shared and forwarded it more than they would do with the text-based email.

 

Conclusion

Instead of focusing on the reasons why not to record your messages, think about the numerous benefits.

Not only do they outnumber the obstacles, but they are beneficial for your business performance.

Nobody improves anything by focusing on reasons why not to do it.

Be brave, be creative and record your first video. 

Your customers will sure know how to appreciate that!

 


Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.

Get started using video today by signing up for a 14-day free trial with Covideo!

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