The world without a smartphone? If you wish to know how important is a smartphone in today’s world, just ask a simple question in the streets: What’s the time? How many people would check their watch instead of their phone? To help you answer this question, there will be 2.5 billion smartphones in the world by 2019, and that number is expected to increase over the years. The smartphone usage is everything but limited. It’s so well integrated into our lives that we forget other things that helped us before: watches, calendars, notebooks, cookbooks, etc. You name it; smartphone replaced it! The same comes when talking about cameras, recording with a smartphone is now a daily activity for most mobile users!
One of the smartphone activity that is quite popular in the last few years is definitely recording videos. Ten years ago, if somebody had told you that you will be able to capture moments just by using a smartphone, you probably wouldn’t believe it. Fast forward to 2018, and now you have everyone recording their videos and uploading them to social media platforms. Depending on the purpose of your video, there are various tips you can find online. Do the same rules apply when talking about business videos? Do business people even record videos with their smartphone?
How many emails do you send per day? Email is probably the most important communication channel across the globe – from small to large businesses. More than 269 billion emails are sent out per day worldwide. With so much text lying in the email inbox and waiting for recipients to read them, companies are turning to video email platforms. However, texted emails lack one crucial thing: Humanization. When you are reading an email, you don’t know what the message tone is nor how that person feels about the discussed topic. According to Marquette University’s Art of Communication, 70% of communication is body language, 23% is voice tone and inflection, and only 7% is spoken words. Without emotions or your voice tone, it’s possible that your email recipients will misunderstand your message and get the wrong impression. Is that something you would really like to risk?
Right after face-to-face communication, the video is the best way to communicate with your colleagues, partners, and customers. Imagine that after a meeting with an important client, you send him a video follow-up with all information and remind him of the next steps of your collaboration. Receiving such personalized email where you can see who is on the other side will help to increase the effectiveness of your communication and your business performance.
What happens when you need to send an email but are not in the office? Maybe you want to answer immediately because it is important or you are afraid you will forget to reply later. There can be various reasons but being outside the office shouldn’t affect the quality of your email communication. Video platforms such as Covideo have a solution for that! You can install a mobile app on your iOS or Android device to record and send videos from the app. All of your videos are in your library and you can easily record a new video with your smartphone. Perhaps you have traveled to a conference in another city and just remembered you forgot to tell your colleague something. You can open your app, press record and send it to him. Sending video from apps like this makes communication so simple, creative and dynamic!
Even though the recording is easier than writing, it doesn’t mean you don’t have to prepare or learn about it. If you want to record effective videos for your business, you will have to think about these few things:
The lighting has a strong effect on smartphone cameras because they have smaller image sensors and lenses. You should record with your smartphone somewhere the light is natural and adds brightness. Recording where the light falls on the person in front of the camera will help avoid shadows and grey areas. Most smartphones have the “touch focusing” option if your camera is focusing on the wrong area. This will help you bring out the most of your video.
You should keep your phone steady while recording if you don’t want your video footage to be of low quality. When recording with a smartphone, use both hands or get a stabilizer, tripod or camera cage to create better videos. If your hands are not still when recording, you should definitely purchase one of the mentioned tools for your camera. You can always be creative and use other physical supports like tables, chairs, desks, shelves, etc.
Recording a high-quality video without good audio is useless. You have to concentrate on this aspect of video too. While recording, your focus should be on the audio. Of course, you want your video to look good, but the audio quality is sometimes even more important. Don’t forget you can buy an external recording device or a directional microphone that will work with your smartphone. This will help to increase the quality of the audio!
Smartphones with a camera that can record high definition video are no longer difficult to find. You probably have one in your hands!
Covideo provides video email software that helps businesses and individuals communicate more effectively, build relationships faster and reinforce their brands with easy-to-make personalized videos.
Get started using video today by signing up for a 10 day free trial with Covideo!