Regardless of the industry you work in, customer service is paramount for your company’s success. One bad customer experience will put your company’s reputation in jeopardy. Any time a prospect or customer reaches out to your company, your client success reps need to have the right tools to create a positive customer experience.
So, we recommend adding video into your communication strategy! Dealing with a frustrated customer or a curious prospect requires strong communication skills and the right mode of communication. Professional email templates that convey your company’s branding and allow you to deliver a video message, will enhance your customers’ experiences.
How to Send a Video in Body of an Email
A video is one of the best ways for a customer representative to interact with a client. Video messages allow customer service reps to deliver a personal connection, record how to videos, and communicate authenticity when it’s most needed.
Unlike personalized video email marketing, these videos are recorded to provide answers or teach current and potential customers about a product or service. Although phone calls and plain-text emails have their place in the customer service world, a video message goes the extra mile when it comes to assisting customers.
The best video email service is hands down Covideo. Covideo allows their users to record, send, and track their video messages. You can record a video from your smartphone with their mobile app or from their website. Their state-of-the-art software let’s you email videos without the hassle of making it an attachment. Covideo provides hyperlinked, animated snapshots of the first few clips of your videos―like a gif. These gifs will autoplay your video in outlook email, gmail, and many CRMs. Make a video newsletter by applying the embed code provided by Covideo. Not only can you customize the size of the video, you also have the ability to install captions too. You can ensure everyone is up -to-date on your company’s new products or features through a professional video message. One video email best practice is to add the word “video” to the subject headline. When adding a video to an email headline you will increase your open rates by 19%. If you need inspiration for video email subject lines take a look our our blog list out our favorites.
How to write a professional email with video?
First off, a professional email format is very different from a professional video email format. A good example of a video message will include a short time length, good lighting, an unscripted speaker, and a note-worthy, personalized message. If you still want to see a professional email example that includes video, you can request a free video email example through Covideo’s homepage. Not only will you get to see a video email first-hand, you’ll be able to witness some of the best practices when emailing a video to a prospect.
Alright, that’s a wrap! Customer service reps need to have a video email platform to ensure their message provides the best possible experience for their customers. Unlike plain-text emails, a video message goes the extra mile by providing personal connection. Make sure your customers and prospects are getting the best experience with your brand by providing your frontliners with a tool that puts relationships at the center.
Can I customize my video email templates?
The best video templates are the ones that have your branding, colors, and logos. Through Covideo you have the ability to choose from the email templates examples or pay a one-time fee to create a customized video template. For more information, contact a Covideo expert or sign up for a free trial.