In order to stand out in a sea of video content, you need to invest plenty of time and energy!
We’re here to share with you our tried and true tips for getting your videos viewed and how you can turn your viewers into loyal customers.
Ask your audience what they want to see
The key to finding your ideal audience is focusing on producing the right content.
But how do you know if you’re on the right track?
The best thing to do is ask!
Your current clients represent the audience you want to attract, so why not get their feedback on your content? Ask them to participate in a poll, or to leave a comment in the comment section, letting you know what type of videos they want to see.
Take their wishes seriously. By doing so, you’ll be on your way to forming a pool of loyal viewers and keep people coming back for more.
Promote your other videos
Lead viewers to more of your content by using end screens, water marks, “exit links” or “in-video” links.
All of these tools are effective and simple ways for encouraging your viewers to watch even more.
When you’re recording your next video, think about what the viewer might want to do once they’re finished watching. Once you’ve got that down, create or film a special message that will appear in the last 20 seconds of your video. In this “end screen”, ask your viewer to do something you want them to do.
For example, this could be to watch another video, make a purchase, or subscribe to your newsletter.
Basically, what you need to do here is provide your viewers with more information about your channel, as well as invite them to check out your other videos. Your end screen will increase the odds that your viewer will do what you want them to do.
Focus on your niche
It might sound counter intuitive to focus on a smaller potential audience to rake in more video views, but that’s exactly what you should be doing.
Don’t try to create content for everyone. What you should be doing is creating content for a specific type of person, then leave it up to them to decide whether or not they like what you’re doing. The ones who do end up liking the content you provide will stick around and become loyal followers. These are the people that will get excited to watch each new video you create. And the ones that watch one video and move on to something else? They weren’t right for your brand anyway.
Repeat video views from loyal fans are so much more valuable than tons of views from people that never return to your content.
Use compelling thumbnails & titles
These days, people don’t read online, they scan. When your potential audience is scanning through a list of videos to watch, they’re more likely to click on a video with a compelling thumbnail image. Instead of choosing one of the auto-generated thumbnails, you can upload a custom graphic to entice potential viewers. Ninety percent of the top-performing videos on YouTube use compelling thumbnails!
As YouTube says in their Content Academy, ‘Thumbnails require an art director’s eye for branding, and shouldn’t be an afterthought.’ YouTube actually recommends thinking about your thumbnail before you even start filming your video. This will help you ensure that you capture the footage you need for an appealing thumbnail once it’s time to start editing.
Not only should your thumbnail be eye-catching, your title should be as well. Focus on creating a title that is both search-friendly, but also human-friendly. When you’re coming up with the title, try typing in potential keywords into Google or YouTube to see what comes up in the autocomplete. You might be inspired by related search terms you hadn’t even thought of. If they’re relevant to your video, and they’re appropriate, why not include them? If not, they could spark an idea for a new video.
Another tool that can help you uncover powerful keywords for your title is Google Adwords Keyword Planner. However, be careful to avoid including keywords that are not relevant to your video. While it is necessary to use keywords to help your videos appear in search results, it’s also important that you appeal to the audience that you want to be watching your video. Titles that tell a story are often the ones that perform best, according to YouTube. Your title should be around 60 characters to ensure that the full length is displayed in search results.
Use keywords to get your videos viewed
As mentioned in the tip above, using keywords can help get your videos viewed.
Using keywords in your video title will not only allow Google to find your video more easily, but it will also help your potential audience realize that your video is what they’re looking for.
Another way you can use keywords is in your tags. Tags help explain what your content is all about, and help your content get discovered.
There you have it!
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