Video and Email

Strategies For Creating Thank You Video Messages

Sending a thank you video is one of the best ways to express your gratitude and maintain a strong relationship with your customers, clients, and partners.

It’s easy for life to get in the way, making it difficult to send a thank you card, shake someone’s hand, or catch them at the right time on a phone call. That’s when creating a thank you video message comes into play. Recording a thank you, short video is a simple act that can truly make all the difference. Today we’re going to share with you several tips on why, how and when should you record a short thank you video and integrate it into your communication routine.

How To Make a Thank You Video

Not quite sure how to make a thank you video? Lucky for you, it’s way easier than you might think and a great place to start. “Thank you” videos have some of the highest view rates – everyone likes to be appreciated!

Focus on the main point – saying thank you!

To start, write out a few bullet points of what you want to say. You want to keep your thank you video short and concise – the main point is to just say thank you!

No such thing as perfect.

Don’t spend too much time focusing on the “perfect take.” Be your authentic self, and people will appreciate that. Ditch the time-consuming and fancy productions, and instead, record a short thank you video using your built in webcam on your computer or phone. A simple selfie-cam video with you casually, but sincerely, saying “thanks” will do its magic.

Keep thank you videos short and sweet.

Sending a thank you video message doesn’t take much time. Keep thank you videos short – we recommend under 1 minute to maximize engagement. With this time frame in mind, you should be able to record and send at least three thank you videos in under 10 minutes!

Be yourself.

The style of your thank you video depends entirely on you – you are free to make it entertaining, sweet, humorous, or casual. Video allows you to share your message how you would in person, so go ahead and add your own personal touch to your thank you videos. Don’t be afraid to go “off script” from what you had outlined – you might even get bonus points for authenticity. Just make sure that the recipient “gets the picture” right away.

Send thank you videos often.

Our Covideo crew tends to send “thank you” video messages often. The most common use case for thank you videos is after a sale has closed. We send a personalized video email thanking customers for their business and taking the opportunity to ask for reviews and/or referrals.

These messages also serve as “reminders,” letting customers know that we’re here for them, available and at their service, providing help whenever they might need it.

Thank You Video Ideas

Forget sending gift baskets – send short, personalized, thank you videos to express your appreciation and gratitude instead.

If you are searching for a bulletproof approach to express gratitude, video is by the far the best format to do so. For example, if you want to send a short thank you message to someone for funding or a donation, send a thanks video to let your donor know that his or her efforts made a difference. Better yet, to strike the emotional chords, include a few testimonials expressing just how impactful their contribution will be on others.

There are so many use cases for sending short, thank you videos to your customers and clients. Check out some of our most common thank you video examples below.

  • Taking time to talk on a meeting
  • Doing business with you
  • Completing your training
  • Signing up for a free trial or promotion
  • Being a client for a specific time period (1 year, 5 years, 10 years, etc.)
  • Offering a recommendation
  • Providing a referral
  • Thanking donors for their time, goods, money, etc.
  • Hosting an event you attended

Check out the video below to see an example of a thank you video in action. Note: You can send a thank you message for customers at any time of the year, not just near Thanksgiving…although, it is a great opportunity to start expressing your gratitude 🙂

Use Covideo For Your Thank You Videos

Finally, if you’re looking for a solution to record and make thank you videos at ease, Covideo is the tool for you! Covideo’s easy-to-use video platform allows you to record, send, and track thank you videos, in addition to other videos too. You can send prospecting videos, follow-up videos, instructional videos for customer service, and more.

Likewise, Covideo makes it very easy to send your videos via email, text, on social media, or through your CRM. For example, send those creative “thank you” videos right from your Gmail inbox while using our Covideo Chrome extension. Or, use the Covideo mobile app to send your short and appreciative videos on the go.

Ready to give it a try? Start sending thank you videos today with a 14 day free trial of Covideo. Want to give it a try? No credit cards required, no burdens and obligations, just pure devotion to that video life. 

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