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Covideo Blog - Video Email News

Unsubscribe: A Must-Have for Mass Email Marketing

By: Margaret Henney | November 16th, 2016

The unsubscribe button can be an uncomfortable topic in the world of mass email marketing, but we’re gonna go all Judy Blume on this and have “the talk.”
If you’re like most companies/business owners you’re utilizing mass email marketing as one of your primary e-campaign tools. And while we’ll forever sing the praises of the power of personalized video email, we acknowledge that sending out emails in mass certainly has its place. Email is one of the cheapest, most effective/efficient ways to reach your target audiences.

 

Unsubscribe button

But, just like when you conduct business in-person, there’s an etiquette you should adhere to. Say “please,” “thank you” and for goodness sake include and respect the unsubscribe button! It comes down to treating others the best way possible. Drowning people in unwanted emails causes serious frustration and reflects poorly upon your brand. Plus, allowing people to opt-out is a form of scrubbing your lists of unqualified recipients.  Be sure to clean your lists regularly! If you send emails to expired addresses, bounce backs, and low open rates, that can have a negative effect on your email deliverability and increase your risk of being marked as spam).

Reduce email unsubscribe rates

Ideally, you want to avoid this altogether, so what’s the #1 way to reduce email unsubscribe rates? Stay tuned for a blog post on that, coming soon…
In the meantime, here’s a great little Ted Talk vid that sums up the world’s collective disdain for companies that don’t have or don’t respect the “unsubscribe” button.

 

Don’t be that guy.


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