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5 Major Benefits of Using Video in Education

Educational institutions are using Covideo to enhance video-based learning, connect virtually with students, provide feedback, and assign homework in a clear and detailed format. Likewise, using video is a great way to share sincere feedback and performance reviews.

Using video in the classroom is one of the best ways to provide a personalized learning experience. Personalized learning is becoming an increasing demand and refers to any efforts made to tailor education to meet students’ different needs. This type of learning can be used for students of all ages, from elementary school through college.

Continue reading to discover all the advantages of educational videos and the benefits of using video in the classroom! Or, jump ahead and download our free ebook on the power of video in higher education – from optimizing outreach in admissions and advancement to maximizing student success – video is the ultimate tool. Learn action-oriented strategies now.

Why video?

Do you remember that feeling of excitement when you got to watch a video for a class as a young student? Video content ranged from watching an episode on American history, to a fun jingle on conjunctions and articles, to the science behind atoms and chemical elements. No matter the topic, you loved the opportunity to watch any video content.

Today’s students are no different. Video keeps students focused and increases information retention. In fact, approximately 95% of a message is remembered if it is in a video. So, video is the best medium to send important information to students, whether that’s educational content, administrative information, or personalized feedback.

1. Using video in education is memorable and comprehensive

Video-based learning easily attracts any student. A combination of speech, text, and images makes it easier to get to the point much faster. This makes room for more content and extra conversation, all in less time.

These videos don’t need to be anything complex. Actually, the simpler, the better! An educational video in its simplest form could pair audio with text-on-screen, similar to lyric videos. This type of video content offers a higher degree of visualization. When pairing audio with text, it’s easier for our brains to comprehend and remember a message. Additionally, this type of video is accessible for students who may be hard of hearing or visually impaired.

2. Using video in education is affordable

Nowadays, you don’t need any expensive or fancy equipment to create a video. Chances are, you already have access to most of the tools you need. Furthermore, there are plenty of free resources available online that offer educational videos to show during class that you can use if you don’t want to record your own videos.

You may also want to send personalized videos to students for homework assignments, sharing updates, and providing feedback. Using a video email platform like Covideo works best for these applications. You can easily record yourself, your screen, or both, which is great when walking students through assignments, answering questions, or providing detailed feedback. Better yet, you can include custom buttons with your videos so that you can attach any additional resources necessary right next to your video. Covideo lets you attach files to videos, so you can send written feedback to the student alongside the video.

All you need to make personalized videos for the classroom is Covideo and a built-in webcam on your phone or computer. Covideo is an affordable solution that won’t break the bank, but you can give it a free trial before committing in any way.

example of higher education video landing pages

3. Video content is accessible

Youtube, the most popular video platform as well as one of the top social media websites, has become more than a form of entertainment. Studies show that more than 50% of viewers go to Youtube to learn how to do something they’ve never done before. If you want to learn a new skill, resources are easily accessible, and chances are you can find thousands of walkthroughs and tutorials within minutes. The beauty of video-based education is its accessibility – you can do it in your room, at your own pace.

Videos are also portable, which offers an incredible level of flexibility for both instructors/teachers and learners. As we see a shift to virtual learning due to social distancing and the pandemic, schools have to adjust their strategies for a virtual setting. As such, video is a great way to add a personal touch to lessons and assignments when teaching outside of the classroom.

The ability to access videos anywhere and anytime also provides a broader reach in educational practice. Before the pandemic, some schools were using technology to still hold classes during snow days. Five school districts began a pilot program allowing students to use Chromebooks to attend online lectures from home. This way, they can “attend” their classes and continue to learn regardless of whether they are in or outside the classroom.

4. Educational video content is customizable

Are you learning about a complicated topic and need to revisit information? Using video in education creates a personalized learning experience, allowing the individual to learn at their own pace. With video, you can watch and rewatch a video as many times as needed to grasp a topic. Moreover, you can pause whenever you need to. Just a slight press of that space bar gives you all the time you need to take notes, rehearse it in your brain, or stop and think through the concept. If this same scenario occurred in the classroom, you would have to raise your hand and stop the teacher and class in order to ask questions. Oftentimes, students avoid interrupting the class, even if they don’t understand a topic.

Using video, you don’t have to show your confusion or lack of understanding in front of the entire class. Likewise, if you don’t understand or misheard something the first time, you can rewatch and listen to that part over and over until you feel comfortable with the content.

5. Using video in education promotes engagement

Video content makes people connect faster. Effective educational videos significantly improve the memory process by facilitating thinking in the manner of asking questions.

Asking questions leads to better research skills, collaboration, organizational skills, and problem-solving. These are the top skills we all want to perfect.

Learning through video sparks curiosity and promotes the development of a skill called elastic thinking. For example, The University of Queensland in Australia pinpointed some of the top pedagogical benefits of using video in education, which include:

  • Increased student motivation
  • Enhanced learning experience
  • Higher marks
  • Development potential and profound understanding of the subject
  • Improved teamwork and communication skills
  • A source of evidence relating to qualifications for interviews

Students who are taught to ask questions tend to learn a more significant amount of facts. They also learn with greater enthusiasm. Asking questions sometimes prompts a debate or thought-provoking conversation, leading students to learn and (re)act more actively rather than passively!

Watching visually-captivating material at home prepares students better for the next class. They will engage more, debate more, draw better conclusions, and most importantly – learn more. When videos are short, there is a substantial possibility the students will watch 100% of them.

The estimated optimal duration of an educational video is less than six minutes. As the watching period lengthens, the engagement rate drops.

Using video is not just for learning at home. Watch educational videos as a class, and then ask questions to start a discussion amongst students. If students react positively, resolve all potential dilemmas, and memorize the focal points, then you, as a teacher, did a great job!

We need educational videos now more than ever

Now more than ever, we see a drastic rise in the use of video in the classroom and the need for educational videos. This trend will only continue to become more popular with the rise of virtual learning and accessible classrooms. However, it’s important to note that the best strategies and lesson plans combine many pedagogical tools. This is because no two students are the same, and everyone has different preferences and techniques that work for them.

What’s most important is finding an ideal balance among all the tools you use. Only then will you be able to enjoy the fruits of your efforts entirely.

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