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Covideo Blog - Video Email News

Using Video in Initial Lead Response

By: Katherine Deighan | May 12th, 2020

Incorporating video in sales emails has the power to engage more customers and drive action. Video captures your audience’s attention and keeps them engaged. This leads to more trust built between you and your prospect, a faster sales cycle, and closing more deals. For best results, add video into all aspects of your inside sales email strategy, including sales prospecting videos, follow up videos and most importantly, introduction videos. 

Initial Lead Responses

Reaching out for the first time when a lead comes in is one of the most crucial steps in all of our processes. This is your first impression, your one shot at earning their attention. As salespeople, we’re always looking to improve, adapt, and impress. Well you’re in luck because personalized video email platforms, like Covideo, help you do just that.

The Power of Video in Sales

Using video email as your lead response is effective because it creates a personal connection by simply putting a face to the name. Video affects more senses, and by doing so, you become more  entertaining, more engaging, and more memorable. So don’t limit  yourself to the boring text versions of you when your future customer can hear your sincerity, see your genuine smile, and develop instant trust because you’re being real.

How to Create a Video Email

First, I understand the customer’s name is important, so I write that name down on a whiteboard. This really grabs their attention. I then say their name again in the video and properly introduce myself. I sum up the video by letting them know what I am going to do for them and how we can create a clear path towards their goals. It’s really that easy.

Saving Time

If you’re skeptical about switching from typing out emails to recording your messages, try timing yourself. I was shocked to find out that I was spending 15, even 20 minutes trying to craft the perfect email. Use the right words, proofread, correct spelling, reread, rinse, and repeat. Where as a video takes me two minutes to make, preview, and send. 

At the end of the day, your leads will respond if they believe you care about their challenges and want to help them. It’s about intent. Using a video messaging sales tool, like Covideo, sets you apart and clarifies that intent. It says, “I’m here for you”. 

See for yourself: Watch the video above to compare it with this text version, and see the power of video in action.

Ready to start using video in your sales process?

Try Covideo’s 14-day free trial to start creating personalized video messages that will inform, serve, and delight your customers. Or speak with one of our video strategists, for sales email best practices, sales email tips, and more video email examples.