Using video in sales emails, the secret to success

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Adding video to your sales outreach engages prospects and drives action, leading to more connections and better outcomes.

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Add captions to ensure accessibility and reinforce your message. 

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Send your videos via email, text messaging or from your CRM.

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Drive traffic to relevant sites by laying your video over the URL of your choice. 

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Using Video in Sales Emails

If you had to make a list of some of the most common challenges that sales people face on a regular basis, simply making the right connection with the right person at exactly the right time would undoubtedly be right at the top.

Prospecting, for example, is such an important part in the daily life of a sales professional. But at the same time, it’s tough to cold call successfully. At best, you have just a couple of seconds to make an adequate first impression – and that’s if you’re even able to get someone on the phone. Emails may seem convenient, but they often go ignored because it’s just far too easy to hit that “Delete” button and never think about the message in question again.

By far, the biggest goal that a salesperson has involves building trust in any and all ways that they can. You need to show someone that you’re more than just a pushy salesperson. You need to instantly show them the raw value that you can provide by coming across as genuinely as you can.

The timeline is another hurdle that sales professionals often come up against, as it’s more or less working against them at all times. Of course, you’re trying to speed up the sales cycle and close deals as quickly as possible – but you don’t want to do that at the expense of the important relationship you’re trying to forge.

Finally, sales professionals need to do whatever they can to stand out against their competitors. The chances are slim that you’re the only person going after this particular client so naturally whatever you can do to differentiate yourself from your competitors is a step that is more than worth taking.

Using Video in Sales

If nothing else, all of these points underline the power of video in sales in a way that is difficult to ignore. Using video in sales is a great way to overcome the vast majority of these problems, essentially all at the same time. There’s a reason why video prospecting statistics reveal that video email leads to 200-300% increase in click through rates, and name video as the type of content with the best return on investment, and why businesses who use video tend to grow their revenue at a rate of about 49% faster than those who don’t.

Video messaging sales tools are naturally powerful because they can be used in literally all stages of the sales process. Introduction videos are a great way to raise awareness for your brand, for example, and to get people up-to-speed on your products and services in a way that is fun and naturally engaging. Sales prospecting videos can then be used to take that relationship to the next level, slowly but surely moving someone farther down the line towards that eventual sale. Even video sales follow up videos are perfect for re-establishing contact after you’ve already had an interaction with someone, or for checking in to make sure that they’re getting the most out of their purchase.

But for the best results, you need to go inside sales email strategy techniques and figure out what really makes them tick. Your videos should be short, sweet and too the point, for example – resist the urge to overstay your welcome. You also need to focus on providing value first and selling something second. Likewise, don’t forget to just be yourself and inject as much personality into your videos as possible.

Below, we’ll be diving deep into some of the best practices that you can use to not only successfully add videos to your emails, but to also use them to help enhance and empower your larger sales strategy moving forward.

Learn more about how other sales teams are incorporating video in sales emails and their strategies here. 

Video Email

By far, one of the most important techniques that you should be aware of takes the form of the video email. This is a relatively new tool in the sales process that literally allows you to embed your video in an email, as opposed to sending it as an attachment as you would have had to in the past. When your email is sent, it will be delivered to the inbox of your prospect along with a video thumbnail. The first five seconds will automatically play in the email, which is a great way to entice your prospect into clicking on the video so that they can keep watching.

If you’re looking for a sure-fire way to enhance your sales strategy in a way that instantly attracts someone’s attention and lets you stand out from all of the text-based messages they receive on a regular basis, congratulations – you’ve just found it.

Of course, one of the most important parts involving how to create a video email comes down to the platform you choose to use. There are a number of video email platforms out there for you to choose from depending on your needs, with Vidyard being a prominent example. This will help you with creating video emails, sure – but it does little when it comes to the actual distribution and tracking of those very same messages.

A platform like Covideo, on the other hand, does both at the same time – it provides you with all of the tools that you need to actually create that compelling content, along with everything you could ever ask for involving getting that message out to the widest possible audience.

Learn more about using a video email platform today. Fill out this quick form, and someone from our team will be in touch.

The Benefits of Video Email

Want to know how to autoplay video in email? Covideo has you covered. Want to know how to embed video in email? With Covideo, you can do it in seconds. Different video formats, Gmail video, you name it – Covideo has it accounted for.

At its core, Covideo is an easy-to-use software that allows you to record and send video messages via email, SMS text messages or even social media platforms like Facebook and Twitter. As stated, it also integrates with popular email tools you may already be using like Gmail and video email for Outlook. This means that you can easily send and record videos from your business’ email account in a matter of not days or hours, but minutes.

Since their inception, the team at Covideo have made it a point of pride to work closely with sales teams to help them better use video in their own sales processes. When you partner with Covideo, for example, you get access to a Video Strategist for Sales to call your very own. This is a hardworking person who will devote their time to making sure you know everything you need about how to create a video email, about which video email best practices you should be following, about which sales email tips you should be taking advantage of and more.

They’ll even dive deep into what your video email subject lines should be to guarantee the best responses, and they’ll give video email examples as well!


Sales Email Template

If you’re looking for some examples of what you should be saying in your video emails for sales to create the maximum impact in the shortest amount of time, we have more than a few sales email template options for you to help get you started on the right foot.

Overall, know that what you say in your video is going to be very similar to what you would have written in your plain old email. Therefore, how to write a sales email examples also doubles as video email examples, too, from a certain point of view. Any sales email best practices that you’re already using can likely be adapted to work for video with the right approach. The same is true for that sales call example you’ve been using.

If you want to really take your efforts to the next level, we encourage you to download our eBook on that very topic. It covers video email templates, prospecting ideas, includes persuasive sales email example ideas, a sales proposal email template and much, much more. It can even act as your guide to everything from pitch emails to follow up video options and more – all in the name of helping you create the most persuasive sales pitch email that you can!

At Covideo, we understand what sales professionals like you are looking for because at the end of the day, it’s a big part of what we’re doing every day, too. Over the years, we’ve perfected a few tried-but-true techniques that have really helped us generate tremendous results and the good news is that we’re not afraid to share them with you. Far from it – we want everyone to experience the joy that only comes with knowing that all of your sales and prospecting needs are taken care of!

Fill out this quick form, and someone from our team will get in contact with you to show you the ropes of video for sales.  By the end, you won’t just know how to reach out and make that perfect first impression with someone at exactly the right moment. You’ll have everything you need to optimize and overhaul your sales process, setting your business up for the next decade of success and beyond!

Easy to use. Hard to forget.

The perfect combo. Try today and see.

 

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