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Covideo Blog - Video Email News

Video Email For First-Timers: Learn How To Start

By: Lucija Vita Hanzic | July 31st, 2019

Does the term “video email” still make you shiver uncomfortably?

Video content is the king,” everybody says, but you still believe in the power of words?
That’s ok.

Today, we’ll teach you how video can complement your writings, boost your endeavors, and bring you results without breaking a sweat.


In the last two years, the behavior of Internet users has changed.

Video has become the primary type of content all around the world wide web. From social media to online courses, video is now the ultimate tool for sending a message loud and clear.

So, how can you start using it in the means of everyday communication such as email?

How to get started

Before we dive into the venture of video email, let’s talk about your goals and resources first.

Let’s be real: 

If your videos don’t have a purpose, you won’t reach your goals.

Video content surely is attractive and daring, but without a purpose, it loses its magic.
Define what do you need: raise the awareness of your business, generate new leads, or attract new employees.

Each one of these must have a different approach when creating relevant video content.


Moreover, you need to be realistic about your resources.

Evaluate what you already have and think about what you can improve.

If you don’t have the space or sources for hiring a production team, or even a freelance videographer, think about what are the other best ways for you to go.
Is it buying a new webcam, camera, or a phone with a better camera?

If you already have one of those, can you pick up a small microphone, or install better lighting, to create your little DIY studio?

Also, not everything is in the equipment.

Be honest with yourself and see if there is a need for you to take an online course on filming videos and delivering the right message.
If there is, do you have the time?

These are all fields you need to resolve before implementing video content into your online presence. 

If you’re new in the world of video content, you need to make your first videos as comprehensive as it can be.

However, this doesn’t mean your first video production should be a Powerpoint slideshow with tons of text and accompanying pictures in low resolution.

Types of video

Let’s walk through some types of videos you can start creating at the very beginning of your video-content game.

Almost all of these types can be used to send in a personalized video email.

Brand videos can be forwarded to your current customers and prospects, to give them a fresh reminder of who you are and what you do.

Demo videos are a perfect video email format to introduce your new clients to your product.

Testimonial videos will be helpful for everyone – share it with your colleagues, partners, and other clients. You might even subtly encourage someone else to send a testimonial, too!

Live videos are the most efficient when used on social media, but you can always use video email to invite your email collocutors to join.

Brand videos

Ah, the good, old brand videos!
Is there a better way to start the video escapade than creating a compelling video about your brand?

Brand videos are a great ice-breaker because you get the chance to introduce who you are and what you do the way you want it.
Brand videos bring your products, your visions, and missions to life.

Creating an up-to-2 minute long video where you’ll explain briefly what you do and what defines you will help you attract more attention and build a bigger audience.

Demo videos

Once you start gathering an audience, you can help them get a better insight into your service by creating demo videos.
Take your viewers on tour through your facilities, demonstrate the principles of your software, unbox a product, or showcase your inventory.

If you’re working in a real estate company, showcase some of the properties you sell.
Automotive industry professionals can do a short vehicle walk-around.
If finance is your industry, you can explain how the process of loan works.

There are a plethora of different, creative ideas on how to teach your viewers what you actually do.

Testimonial videos

There is no way to build trust among your audience more bulletproof than putting your happy customers in the spotlight. Keep in touch with your satisfied clients and have them on standby.

Customer who had a pleasant experience with your company will always be glad to share their story.

Make sure to use this type of video to highlight the before-and-after of their challenge.

Focus on their point of view rather than yours – that’s how you’ll convince your prospects the most.

Live videos

Live videos will help your audience connect with your brand even better.

Going live will enable people interested in your business to ask questions and resolve doubts in the manner that’s easy as a walk in the park.

All of social media channels have put a primary focus on video content, and it gets even better when going live.

Most of your followers and friends will get a notification when you start, and it will be easy for them to join.

What to do in a live video?

Prepare a set of FAQs and their answers.

Entice people to join the conversation by greeting them by name, or ask a question yourself.

Video email benefits

It draws attention.
Video email is a perfect way to stand out from other email communication.
Your recipients will find it more interesting than a regular textual email.


That means, your message sent through a video will have a more profound impact.

Video email saves time…
… for both you and your receivers.
It will help you to share all the relevant information in a shorter amount of time, and make it easier to comprehend.

It improves your SEO efforts.
When you start using video email marketing, your Google search ranking will improve.

Online videos can go viral and attract new visitors.
It can also increase sharing and that way, boost your identity.

Covideo provides video email software that helps businesses and individuals communicate more effectively with easy-to-make personalized videos.

Use video today and sign up for a 2-week free trial with Covideo!