More and more dealerships are finding the internet, and specifically video mail, an effective way to reach customers and drive sales. The September issue of Auto Dealer Monthly.com highlights one such dealership, Acton Toyota of Littleton, Mass. Their internet department is innovative and courageous, yet deliberate and thoughtful in crafting a marketing plan. In the following excerpt from that article, see what Acton Toyota had to say about the benefits of video mail from CoVideo.
[With the help of a company called CoVideo, a salesperson is able to drop a video into an e-mail template containing a frame that can be customized with the dealership name and various hyperlinks. “It’s branding our dealership and our department,” said Brun. Many of the salespeople have webcams on their computers and can put together a video right from their desk, introducing themselves and using that customer’s name to personally thank them for their inquiry on a particular vehicle. Brun said the personalized videos have gotten a very good response.]
Dealerships across the country are turning to CoVideo for the added benefit of video email in their overall internet marketing strategy. Discover what they already know.