Video Ideas for Small Businesses

Video communication is no longer just for the big boys.

Small businesses all across the globe are jumping on the bandwagon because they’ve discovered that video can actually help them get more leads. If your company is new to the video game, here are 5 video ideas for small businesses that can help get you started.

5 Video Ideas for Small Businesses

One: Introduce Yourself

Let potential customers know what you’re all about! 

Include a video on your homepage that describes your small business, what you do, and what problem you can solve for your customers. Ideally, this video should be 90 seconds or less. 

Take a look at this video we have on our homepage

When creating your “about us” video, be sure to stick to the most pertinent points.

Two: How-to videos

Many small businesses benefit by providing customers with educational video content. 

Think about it: you’re an industry expert, so why not leverage that knowledge?

This is one of the most effective ways to show that your company is a leader in your space. Educate your audience by sharing your valuable expertise. Even if you’re not a technology company, don’t think this still can’t apply to you!

There are endless educational topics that your audience will find useful, such as: how to save money, how to effectively organize your closet, or how to arrange flowers. Use how-to videos to teach your customers how to use your product. Provide them with added value by offering them some life hacks while showcasing your knowledge. This type of content will keep them coming back for more.

Once you’ve given customers a taste of how they can benefit from your videos, take things a step further by creating affordable educational courses. This will allow you to monetize your videos while giving your clients a chance to get their hands on some exclusive content. 

Three: Share your creation story

This video idea is particularly relevant for small businesses. As you can probably guess, many customers are interested in learning about how the small business they buy from was founded.

Also, people love stories.

Tell viewers how your small business got started. Who was the original founder? How did they get the idea for the company? Where did they plant their roots?

You can also use videos to convey your company’s persona. Is it feminine or masculine? Quirky or mainstream? Entertaining or serious? If your business was a human-being, what would it be like? What would it care about?

A relatable persona can help you build a loyal customer base. “Brands that have been the most successful in the social space have humanized their business… They’ve stayed true to who they are and been really open and honest.”

Four: Show your production process

Everyone is curious to see what goes on behind-the-scenes.

We already mentioned that your audience wants to know about who you are as a business. Giving them a sneak peek into what happens during the production process of their favorite product is another way to give them a real picture of who you are.

If you’re a florist, show them where you get your flowers from.

Jewelry company? Demonstrate the entire process including coming up with the design to shaping the metals or selecting each individual precious stone.

Business that creates videos? Reveal to your viewers how exactly you shoot your videos, what equipment you use, etc.

You get the point. 

Although this idea may seem to only apply to companies selling physical products, you could easily adapt this video to almost anything. Say you are a software company – you could show a timelapse video of your development team working on your latest update!

Five: Reach far and wide

Our list of top 5 video ideas for small businesses wouldn’t be complete without the importance of spreading the reach!

Leverage the power of video to interview partners or influencers in your industry. Ask them questions that reveal how they’re using video in their own business.

Any educational information they can provide for your audience is exactly the type of content you need. Share it with your viewers on your website, your social media platforms and watch your quality content expand its reach.

Other video ideas for small businesses

  • Video clips for your social media and PPC campaigns – sales and marketing are so competitive today, that it’s almost impossible to launch a campaign without a promotional video clip. 
  • Event videos – almost every company event is worthy of a video. Showcase your company culture with a quick video of Friday’s Happy Hour, or convey your team’s contagious positive energy with a clip from your last team-building event. Videos can help transform any average event into one that is both special and memorable.
  • Landing pages – including videos on your landing pages can help increase conversion rates by turning landing page visitors into high quality leads.
  • Business meeting videos – record a video of business meetings that can be helpful to show during sales or marketing pitches.
  • Training videos – training videos are always good to have in your digital library as they can be used as helpful training tools, new client on-boarding, or refresher programs.

Now you know!

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