There is no doubt that video is the future of content and online marketing. Yes, video is your new reality! Its power can best be shown by the fact that there is more video content reaching audiences every 30 days than the major US TV networks have created in 30 years. It’s not a surprise that companies are including the video content creation as an important item in their budget.
Video content is becoming one of the best marketing tools out there. It’s cheap, time-saving and authentic, and most importantly, it has the best return on investments (ROI). It is the perfect medium to tell the story about your company and if you are still not using it, you are missing out on creative ways to engage your audience. Up to 46 % of viewers act immediately by either searching for more information online or taking the next step.
The best known advantage of using video communication is that it reduces travel expenses. With video, you can save the money you would spend on traveling and side costs and accomplish the same results in less time. If your company has offices in different cities or countries, you can eliminate the geographic barriers using video meetings or video emailing to discuss projects and jointly work on them. Human factor is also important to mention. Expressions of dissatisfaction or concern can be addressed easier than through texted emails so you can overcome potential issues at the moment.
“The average viewer remembers 95% of a message when it is watched, whereas only 10% when read.”
Video communication ensures that you and your client connect effectively, strengthening your relationships. This boosts authenticity and personalization. Speaking of effectiveness, using video communication instead of written will increase productivity because people will remember the things they have heard better than the things they have read. The average viewer remembers 95% of a message when it is watched, whereas only 10% when read.
How many times have you sent an email and didn’t get a response? Or how many times have you sent an email and didn’t even know if that person read it? Think about having access to detailed analytics that show who viewed your video content, when they viewed it, what part was watched several times and where in the video the interest was lost. Just by sending your video in email, you would have all the needed information. You would know if you should try to get in touch with that person again, and if so, what things interest them the most and in which direction the next conversation should go. If you are not sure if you should send your next email as a video instead of typing it, ask yourself – would I rather read a long text or watch a video?
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Companies are not just using video content on their website or when communicating with their clients through email. What is the first thing you see when you open any social media? Yes, video. All the social networks are now transitioning to more video-heavy content and all the brands are gladly accepting it. Of course, they are, the video combines auditory and visual sense and every neuromarketing professional will tell you that these two senses are the ones that get buyers to the purchasing line. After all, nothing catches our attention like movement and noise, and they both can be found in the video message. Whereas, when writing a texted mail you have to choose your words carefully in order to set the desired tone. But if you are a fan of written words, you can still include text in your videos and not just text, photographs and links as well.
You can debate as much as you want! Truth is that videos can create powerful experiences like no other content. Using video in your business communication can be a trigger in boosting your customer engagement. Be creative, have fun and your customers will have a better understanding of what your company is!
The year 2018 will reveal more brands and businesses turning from physical to video experience. Moreover, these businesses will adapt and keep developing this technology. Nobody can say no to the opportunity of offering customers a better experience online! Especially when you add the decrease in costs, better time management, and gaining a better customer behavior insight. Just embrace it, the video is your new reality!
Get started using video today by signing up for a 10 day free trial with Covideo!