Dynamic duos are running rampant in society, and now video marketing has added art and science to the mix. It has taught the industry that with creativity comes the “need for data, science and research.” Video marketing has allowed for the creation of captivating content, but its success also stems from extensive research and audience analysis. By 2018 video is predicted to encompass almost 80% of all online traffic. That being said, more brands are beginning to invest in content that is intriguing and effective. Read more about this marketing power couple on Skyword.